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KNOW YOUR CUSTOMER: IGNITE TELEMATICS
DEMAND WITH DATA DRIVEN SERVICES AND
SMART PRICING
www.tu-auto.com/latam#tulatam
19th
-20th
October // Hotel Tivoli, Sao Paulo
Telematics Brazil
& LATAM 2015
AUTOMOTIVE GOES SMARTPHONE CRAZY: Take advantage of
the continent’s device of choice to jumpstart car connectivity
PUT PRICING FIRST: Explore innovative models, including
sponsored data, pay per use and split billing to create payment
plans to win over price sensitive consumers
FLEET MANAGEMENT EVOLVES: Leverage cloud hosted solutions
and OTA updates to optimize operational costs and ensure state-
of-the-art FMS reporting
INSURANCE TELEMATICS HITS LATAM: Engage with successful
UBI product launches to see how value added service bundles will
boost regional adoption of auto insurance
TAKE THE INITIATIVE ON CONTRAN-245: Are you ready? It’s
finally coming…Get everything you need to know - directly from
the people who wrote the legislation!
EXCLUSIVE CASE STUDIES: Volvo, BMW, ARVAL, MAN Trucks and
many more reveal how to develop and deploy telematics services
bespoke for demands of Latin America
SPEAKERS INCLUDE:
SAVE $400
Register before
3rd
July 2015
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Telematics Brazil & LATAM 2015
19th
-20th
Executive Pass
Purchase an Executive Pass for Telematics Brazil &
LATAM 2015 and get access to the top level report
below on Data Monetization.
94%
91%
of 2014 attendees rated networking as excellent
of delegates rated our speakers as top-class
The volume of data being generated
by cars is growing exponentially.
This report will offer you case
studies from industry leaders and
insights to allow you to effectively
capitalize on the
huge opportunity presented by
connected car data.
This report will address:
Big data use cases: From CRM, to vehicle design and after
sales - get a detailed overview of the opportunities to
monetize vehicle data
Data monetization case studies: Learn about data
monetization initiatives from pioneering OEMs
Lessons learnt from other industries: Discover what the
automotive sector can learn from the big data gold rush in
other industries
The value of data: Understand the value of your data and how
to work with parties to maximize your ROI in data acquisition
Job Roles
Companies on value chain
FACTS!
250+ Executive Delegates
30+ Expert Speakers
16+ Business Focussed Sessions
20+ Hours of Outstanding Networking
The Latest Hardware and Tech.
Demonstrations for Telematics in LATAM
The Automotive
Data Monetization
Report 2015
Delegate Networking Reception
With over 250 industry
leaders in attendance,
you’ll want a relaxed environment to
meet, build relationships and do business with those
professionals important to your company. Jasper will be
hosting a drinks reception at the end of Day 1 to help you
relax and do business with the Latin American industry,
we look forward to seeing you there.
MANAGER
DIRECTOR
C-LEVEL/
OWNER
OTHER
ENGINEER
VP
27%
40%
6%
13%
7%
7%
AUTOMAKERS 18%
SOFTWARE PROVIDERS 16%
TSPS 13%
TIER 1 13%
CONTENT 14%
HARDWARE 5%
WIRELESS CARRIERS 4%
OTHER 17%
Worth $3195
The Automotive Data Monetization
Report 2015

Organized by:
19th
-20th
Welcome to the Telematics Innovation
Hub of the Latin American Region
The Latin American region has been characterized by diversity with
regards to the development of the automotive space over the last
year. With strong growth in Mexico sparked by upward international
investments, plus resilient development in Brazil in the face of
testing market conditions; the outlook for the connected car in Latin
America looks as strong as ever.
For the past five years, Telematics Brazil & LATAM has been the
number one event pushing forward the development of telematics
and the connected car in Latin America.
Attracting over 250 high profile attendees and 30+ inspirational
speakers, the conference and exhibition has firmly established
itself as the go-to hub for the most innovative ideas, speakers and
companies in the telematics market. It is the region’s best business
development platform. With the entire industry under one roof, it’s
the place where the deals get signed.
Expect to see us cover the following topics and many more:
BringingPersonalizedServicestotheCar:Brazil is the social media
capital of the world; but what are the infotainment services that will
really make an impact inside the automotive space?
Contran245:HowWillItBeImplemented?With postponements
affecting the Contran 245 since 2007, the confusion remains. Hear
everything you need to know – directly from the rule makers themselves
KickStartingThePassengerSegment:With smartphone penetration
set to double in Brazil by 2020. How can this device be integrated to
facilitate the expansion of consumer’s telematics usage?
FleetManagementInnovation:From remote fleet management to
monitoring driver behaviour and utilizing diagnostic data, to create a
modern FMS toolbox
WhatDoesInsuranceTelematicsHoldForUs?Get to grips with the
newest user based insurance solutions and gauge the significant
opportunities that are in this rapidly expanding market
See what your peers had to say about previous events:
“Indeed the event was a success. They managed to bring together
key players in the telematics market in Brazil. Congratulations for the
organization it will be a start of telematics future for LATAM.”
After months of in-depth industry research, we are thrilled to
announce speakers in 2015 will include: Volvo, BMW, MAN, Renault,
Zurich, Arval, DENETRAN, Government representatives and many
more!
Reserve your place amongst the industry elite today to take
advantage of our booking discounts via our website www.tu-auto.
com/latam or the registration form enclosed.
If you have any questions regarding the event please do not hesitate
to get in touch. I look forward to meeting you in Sao Paulo this
October!
Kind regards,
Expert Speakers Include:
ChristianoBlume,
Chief Project Manager,
Volvo
AlfredoPeresdaSilva,
President,
AMPEF
JorgeCarrer,
Executive Director,
MAN
PauloRobertodeSouza,
Security Advisor,
NTC&Logística
CarlosDeLaTorre,
BMW i & Connected Car Drive
Manager,BMW-Mexico
YeswantAbhimanyu,
Industry Analyst,
Frost&Sullivan
SergioCirelli,
Director,
Quanta
CileneuNunes,
VP,
Gristec
BenoîtTournier,
Business Development Director,
SierraWireless
FransdeRooij,
Director Product Marketing,
TomTom
LuisVitiritti,
Risk Engineer,
Zurich
RicardoBuranello,
CEO – Latin America,
TelitWirelessSolutions
PaulDrysch,
Global Director - Connected Car,
Jasper
SergioGhirardelli,
Senior Vice President,
NNG
RogerLanctot,
Associate Director,
StrategyAnalytics
Thomas Wilson
Project Director | TU-Automotive
7-9 Fashion Street, London, E1 6PX, UK
Office: +44 (0)20 7375 7598 | Email: thomas@tu-auto.com
Autotrac

Organized by:
19th
-20th
Passenger:
Infotainment: Bringing Personalized
Services to the Car
Brazil has been labelled as the social media capital of
the world where it is estimated that consumers value
social media in their car three times more than the
European average.
∆∆ Debate which personalized IVI services are most
valuable; including music, instant messaging and
social media
∆∆ Tackle the consumer knowledge gap. Discuss
engagement tactics such as free trial and tasters to
boost awareness of connected vehicle services
∆∆ One size doesn’t fit all! Discuss the diversity of
needs of the Brazilian driver, by demographic,
geography and consumer psychology to create a
strategic IVI that meets their preferences
SergioCirelli,Director,Quanta
Smartphone Integration: Kick
Starting the Passenger Segment
With mobile use already high and smartphone
penetration estimated to double by 2020; see how
smartphone integration can be the springboard to
unlocking Brazilian desire for car connectivity.
∆∆ Focus on the end user: Design a balanced user
experience by creating experiences in the car, not
just apps
∆∆ Android Auto and CarPlay - the answer to all
smartphone integration issues? Discuss the
platforms that will enhance development of
telematics in the region
∆∆ Embedded vs. Smartphone? Evaluate the pros and
cons; cost vs. reliability, consumer friendly vs. data
granularity, to decide which route to take
RicardoBuranello, CEO – Latin America,
TelitWirelessSolutions
SergioGhirardelli, Senior Vice President, NNG
Pricing & Profitability: The BIG
Challenges
Manufacturers need profits - users need affordable
pricing! How can you satisfy both needs in an
increasingly price sensitive market?
∆∆ Get insights into innovative business and pricing
models to see how to effectively monetize services
in the Latin American market
∆∆ Explore their use of smartphone integration and
how this has been a cost effective solution through
utilized smartphone bandwidth to grow their user
base by using a popular device
∆∆ Devise an aftersales pricing strategy which allows
car makers to monetize updates and upgrade
methods whilst improving CRM and customer
retention
SergioGhirardelli,Senior Vice President, NNG
Case Study: Mexico and Luxury
Market
Mexico has recently overtaken Canada in terms
of luxury vehicle production with embedded
connectivity. Learn how to capitalize on Latin
America’s boom market.
∆∆ Explore what embedded security services have
impacted consumer uptake from breakdown call
and tracking to emergency call notifications and
battery care info
∆∆ Identify how BMW have harnessed favourable
economic conditions in Mexico to create a strong
LATAM production base which fuels domestic and
international sales
∆∆ Engage with the newest smartphone integrated
solutions offered by BMW and how they are priced
including real time traffic information and remote
car control
CarlosDeLaTorre,BMW i & Connected Drive
Manager,BMWMexico
KEYNOTES
Telematics in Brazil: Where we are
Heading
It’s challenging but exciting times for the telematics
industry in Brazil. Get to grips with the latest
developments that are set to shape the future of the
space.
∆∆ Global best practices: Look to best practices in North
America and Europe to plot the most appropriate
evolutionary path for vehicle connectivity in Brazil
∆∆ The role of the government: Examine how their
involvement is changing to establish how to work
within future regulatory frameworks
∆∆ Exclusive survey: Get the result of a survey on the
Brazilian automotive space to determine the latest
trends, priorities and challenges to the development
of Brazilian car connectivity
RogerLanctot,Associate Director,StrategyAnalytics
Case Study: Remote Fleet
Management Systems
Explore Volvo’s new remote fleet management system
to get to grips with the most innovative solutions
coming to Latin American.
∆∆ With an increasing demand by transport companies
for operational cost optimization, explore how these
factors are vital to business competitiveness and
brand qualification
∆∆ Understand how remote FMS is evolving such as
standardized diagnostics based on the web through
cloud technology and the benefits it offers without
any hardware installation
∆∆ Explore the need for cross-industry collaboration on
data standards/protocols in order to boost adoption
by simplifying end-user access to info across
multiple OEM fleets
ChristianoBlume,Chief Project Manager,Volvo
The Evolution of Business Models on
a Global Scale
Learn about next generation business models and
the needs of your integration efforts today in order
to accommodate the rapidly growing global services
market.
∆∆ Get inside subscription models: Explore “sponsored
data”, “pay per use” and the evolution of “pay for
use” to see the future business models driving of the
auto. connectivity
∆∆ Managing connectivity is important. Managing
multiple services is the next horizon. How do you
divide a single wireless connection to support
differentiated service models?
∆∆ OEMs need control of connectivity at the service
level. Explore “split billing” where customers pay for
retail WiFi services and OEMs pay for OEM services
PaulDrysch, Global Director - Connected Car,
Jasper
Contran 245: What Does the Future
Really Hold?
With postponements affecting Contran 245 since
2007, confusion surrounds the exact specification
and timeline for its implementation. Nonetheless it is
set to hit the industry within months.
∆∆ Is Contran 245 right for the market? Will regulating
SINIAV and SIMRAV systems really help overcome
challenges such as bringing public and private
interest together?
∆∆ Telematics has surpassed its initial functions
relative to tracking, locating and identifying - but
what role do the government play in monitoring
connectivity going forward?
∆∆ With implementation due in 2016, debate what
adaptations are needed to shape the legislation
before it hits the industry
AlfredoPeresdaSilva,President, AMPEF
PauloRobertodeSouza,Security Advisor,
NTC&Logística

Telematics Brazil & LATAM 2015 Organized by:
19th
-20th
Delivering a Compelling OEM-
Branded Navigation Experience
In today’s connected world, drivers expect a seamless
navigation experience with real-time information.
This challenges OEMs to offer connected upgradeable
systems that are customized yet affordable.
∆∆ Learn how to harness mapping, software and
traffic to power a differentiating, future-proofed
navigation experience
∆∆ Explore how modular components can be tailored
to the OEM brand, boosting customer loyalty and
removing tech. obsolescence
∆∆ Discuss the connected navigation components
necessary for delivering a seamless embedded,
smartphone and online navigation experience
FransdeRooij,Director Product Marketing,
TomTomAutomotive
Telematics Based Accident
Reduction: Making the Roads of
Latin America Safer
The high number of traffic accidents in Brazil is
shocking and human factor plays a huge part. How
can rapidly evolving telematics technology reduce
this figure?
∆∆ Develop a suite of telematics services that can
reduce road accidents, including mechanic
diagnosis, driver profile reports and ADAS
∆∆ Learn how to educate drivers and fleet managers
on the safety benefits of telematics to tap into this
substantial revenue stream whilst saving lives
∆∆ Utilize cameras for real time accident prevention
(crashes, lane exit, speeding, etc.) with driver
notifications, warning and information for the fleet
manager
CileneuNunes, VP,Gristec
Commercial:
Diagnostics: The Next Essential Fleet
Data Set
Track and trace has been the fundamental catalyst to
the fleet management sector; now is the time to take
things to a new level with next-gen FMS.
∆∆ Explore the advantages of diagnostics inside fleet
management and comprehend how they can
optimize cost expenditure through monitoring
vehicle health
∆∆ Understand the hazards vehicles face and how to
predict them efficiently; from mechanical failures
to telematics system errors
∆∆ Gain insight into new factors influencing the goals
of transport companies, such as striving for greener
fleets through carbon emission control
JorgeCarrer,Executive Director,MAN
UBI, the Answer to Auto Insurance
Adoption?
Non-mandatory car insurance in Brazil has led to slow
adoption of UBI. Nonetheless, innovative business
models are prompting an initial growth of telematics
based insurance solutions.
∆∆ What can be done to support UBI scalability of
products and services? Explore how value added
services such as tracking or remote car control can
help boost the growth of UBI
∆∆ Enable the next killer app for UBI with cost attractive
solutions that will create a platform for mobile TSPs
and insurers to embrace new services and encourage
scale
∆∆ Discover the UBI trends which have transformed
the North American and European market and
comprehend how flexible UBI policies enable
widespread adoption
BenoitTournier,Business Development Director, Sierra
Wireless
Monitoring Driver Behavior: The
Answer to Fleet Cost Optimization
Get an exclusive insight into presentation on
monitoring driver behavior inside fleet management
to gain insight into the one of the most innovative
telematics solutions inside the commercial segment.
∆∆ Understand the advantages of monitoring driver
behavior to learn about how data relative to driver
behavior can help optimize cost efficiency inside fleet
management
∆∆ Grasp the key driver data sets and how to utilize
them on a daily basis; including speed, routing, fuel
consumption and hours of service
∆∆ Discover Renault’s new business model to see how
OEMs are set to commercialize connected fleet
management solutions
SpeakerTBA,Renault
Insurance telematics inside the Fleet
What does the future hold for insurance inside
fleet management? Listen to Zurich’s presentation
and engage with the major challenges, trends and
opportunities relative to fleet based insurance.
∆∆ Learn about better claims analysis, administration
and possibility of root cause identification through
monitoring brand new data sets
∆∆ Discuss how to communicate the benefits of
telematics solutions to insurers and counteract cost
concerns in the face of reduced premium collection
∆∆ Explore the innovative possibilities offered via next
gen tech. by monitoring new aspects such as fuel,
velocity monitoring, maintenance, shift regulations,
weekend monitoring
LuisVitiritti,Risk Engineer, Zurich
Communicating the ROI of
Connected Fleets
Fleets need telematics – they just might not know
it yet! Debate how to communicate its ROI to create
demand for connectivity in fleets.
∆∆ It’s about more than money. Learn how to
communicate the long term business benefits
enabled by telematics in order win over price
conscious fleet managers
∆∆ Understand how to communicate return on
investment effectively in order for end users
to comprehend the long term benefits of their
investment
∆∆ End users have their say: Hear directly from a panel
of fleet managers to understand how to develop
services that will make a clear and measurable
impact on their businesses
SpeakerTBA,ArvalBNPParibas
Plus,apanelofendusers
The 2 Biggest Expenditures for Fleet:
Fuel & Tyres
Fuel consumption and tyre telemetry have
traditionally been the largest expenditure for fleets
of any size. We discuss the biggest developments in
these key areas to hit the space.
∆∆ Understand how data from tyres can be integrated
with other vehicle data to enable a comprehensive
view of a vehicle’s performance
∆∆ Scrutinize how new complex tyre pressure and
temperature monitoring systems are helping to
increase safety and efficiency in operations related
to tyre management
∆∆ See how telematics and real-time updates can play
a key role in the development of fuel cards and fuel
fraud prevention to take full advantage of savings
for fleet owners
SergioCirelli,Director,Quanta

THE BIGGEST CONNECTED CAR CONFERENCE OF THE CONTINENT:
LOOKING TO THE FUTURE OF THE LATAM AUTOMOTIVE SPACE
Telematics Brazil
& LATAM 2015
19th
-20th
All Passes Include:
• Opening Keynote Plenary
Sessions
• Full Access to Exhibition Floor
• Structured, Topic Specific
Networking
• Networking Cocktail Party,
Lunches Coffee Breaks
TERMS CONDITIONS Places are transferable without any charge. Cancellations before August 28, 2015 incur an administrative charge of 25%.VAT charged where applicable. If you cancel your registration after August 28,
2015 we will be obliged to charge the full fee. Please note – you must notifyTU Automotive in writing of a cancellation, or we will be obliged to charge the full fee.The organisers reserve the right to make changes to the
programme without notice. NB: FULL PAYMENT MUST BE RECEIVED BEFORETHE EVENT. Visit www.tu-auto.com/latam for more event information. Design byThe CreativeTree: www.TheCreativeTree.com
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The event covered a good
range of topics and was
great for networking with
Telematics colleagues.
The topics were very well
distributed and for me were
really helpful.”
- BMW do Brasil
Indeed the event was a
success. They managed to
bring together key players
in the telematics market in
Brazil. Congratulations for
the organization it will be a
start of telematics future
for LATAM.”
- Autotrac
Very well prepared and
conducted show, great
attendance with industry
recognized professionals.
Great Networking
opportunities.”
- NAVTEQ
It was a very important forum
to exchange information and
cases related to this very
specific market. International
knowledge from markets
that are facing advanced
telematics solutions helps us
to identify the possible issues
that we probably will face. “
- Vivo - Telefonica
“ “
“
“
BRAZILIAN COMPANIES GO INTERNATIONAL
BRAZILIAN COMPANIES GO INTERNATIONAL
Telematics Brazil
LATAM 2015
19th
-20th
SAVE $400
Register before
3rd
July 2015
5 REASONS YOU NEED TO ATTEND
1
2
3
4
5
TESTIMONIALS FROM TELEMATICS BRAZIL LATAM 2014
250+ HIGH LEVEL ATTENDEES: This is the
one event inside the Latin American region to
attract industry leaders from across the value
chain to meet, engage and discuss the growth of
vehicle connectivity.
OEMs TAKE THE CENTRE STAGE: Hear the
most innovative projects inside the telematics
space first hand from the auto makers
themselves.
30+ EXECUTIVE SPEAKERS: Over 30 hand-
picked top level speakers engage the questions on
everyone’s lips; from OEMs and insurers to service
providers and government officials, the whole
spectrum is covered.
20+ HOURS OF NETWORKING: We provide a
platform for interaction and business development
through over 20 hours of face-to-face networking
sessions. This event is a prime opportunity to
forge new partnerships and joint initiatives to
grow your business in 2016.
16+ FOCUSED SESSIONS: Through our
comprehensive agenda spanning the 2 days, the
hottest topics will be tackled in order to explore
the changing dynamics of the entire ecosystem
and the latest trends.
KNOW YOUR CUSTOMER: IGNITE TELEMATICS DEMAND
WITH DATA DRIVEN SERVICES AND SMART PRICING

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