1) Assemble a diverse team to work collaboratively on the project from various backgrounds like family, experts, friends, teachers and the target group. 2) Frequently meet as a team to question the project brief, synthesize insights through walks and talks, and prove insights found. 3) Focus on creating something that is right for the target audience rather than just cool, and make sure the submission is easy to understand in a single viewing.

1. 8 key things
I still remember from the student competition.

2. 1.
project
planner
manager
Assemble your
dream team.
creative
deviner

3. 2.
Question the brief
and synthesize.

4. 2.

5. 3.
family
experts
friends
Go walk and talk.
teachers
target group

6. 4.
Find an insight
and prove it.
Own amateur recordings work,
and the judges will love it!

7. 4.

8. 5.
project
planner
manager
Have frequent meetups.
Work as a team.
creative
deviner

9. 6.
Cool isn’t necessarily right.
Right is right.

10. 7.
“Make it idiot proof, they’ll
read your upload only once.”

11. 8.
Suffer,
but have fun.

12. 2 key things
I regret not knowing beforehand.

13. 1.
Don’t underestimate the power
of design and feasibility.

14. 2.
If we knew Switch, we
probably would’ve won gold.

15. now go
and shine!
Can’t get enough tips and tricks?
@tommustweets or thomas.waegemans@proximity.bbdo.be