Chris Whitelaw, I Spy

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The_IPA

Business Technologie

MY CONTROL Mobile marketing UPCAST Social Advertising Technology Platform AD CONTROL Paid search, Facebook, Display CROWD CONTROL Social Media JOURNEY CONTROL Analytics and conversion TRAFFIC CONTROL Natural Search Introduction

"I know that half of my advertising works. The problem is, I don't know which half." John Wanamaker Not again….. Not correct

The changing media landscape Source: PwC / Advertising Association / Internet Advertising Bureau / WARC Note: Directories are estimated

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