1. Bing: Welcome to the Social Stefan Weitz | Director | Online Services Division
2. Encouraging Early ResultsStill a long way to go⊠Awareness & Perception US Unique Users US Market Share 54% Unaided Awareness 83.3m 11.3% 41% 16% 24% Perception 8.0% 71.7m Sources: comScore June-October 2009 U.S. Search Engine Rankings Integrated Campaign Evaluation Study
3. Users Depend on Search However Search Still Ripe For Innovation âŠin ever increasing numbers People rely heavily on search for daily tasks⊠8% Growth in Users Feb 2009198 Million Feb 2008183 Million % who do this on a typical day âŠusing search more and more âŠyet satisfaction with search is mixed 23% Growth in Visits Feb 200927 visits per searcher Not Satisfied 35% Satisfied 65% Feb 200822 visits per searcher Sources: Pew Internet and American Life Project, ComScore; Harris Poll 2008
4. Unmet Needs: The 3 Problems of Search Refinement Imprecise Results Lengthy Tasks 0-3 mins 9% >30 mins 46% 25% of queries result in quick click backs 3-10 mins 12% Almost 50% of time spent searching is on these queries 50% of time spent on long queries 25% of clicks lead to âbackâ 42% of sessions need refinement 10-15 mins 10% 15-30 mins 23%
23. The Road Ahead Understanding query Understanding intent Relevance of 10 blue links Whole page to whole session Minimizing time of URL/query matching Time of completing a task Search Hit or miss model Bing Dialog model