Branded media: Episode 1

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The document discusses breaking away from traditional apartment marketing and instead focusing on creating a sense of community. It recommends using social media as a powerful local outreach tool, becoming a source of local news, and optimizing listings on Google to attract residents who will evangelize the apartments through word of mouth. The next episode in the series will discuss limiting reliance on Facebook.

Business Technologie

Break From the Pack of Apartment Commodity “ The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” -Sergio Zyman

THANKS FOR TUNING IN!! The next episode will be Sunday, July 17th @ 11am EST… “ Just Say NO to Facebook ” featuring special guest, Mike McClure!

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