Social Localisation
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Reinhard Schaler introduces the concept of Social Localisation at Localization World Silicon Valley on 10th October 2011, during a workshop jointly organized by the LRC, CNGL and The Rosetta Foundation.
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Social Localisation
- 1. Give up the Illusion of Control! How to support User-driven and Needs-based Translation and Localization Scenarios introducing Social Localisation Reinhard Schäler LRC/CNGL and The Rosetta Foundation What’s your message? Localisation World Silicon Valley 2011 - Preconference Workshop - Monday, 10 October 2011 - 13:30 – 17:30
- 2. Who we are • Centre for Next Generation Localisation (CNGL) A dynamic academia-industry partnership with over 100 researchers developing novel technologies addressing the key localisation challenges of volume, access and personalisation • The Rosetta Foundation A nonprofit charity owned by its members aiming to provide access to information and knowledge across the languages of the world. It is a University of Limerick and CNGL spin-off
- 3. What we will not discuss today People’s future and their lives depend on access to knowledge and information across language Disaster relief Fun Security Finance Justice Health Education
- 4. Social Localisation Context Technology Join in! Give up the Illusion of Control
- 5. Context Social Localisation Users are in the Driving Seat
- 6. Context What do you do if you want to share your ideas, your pictures, your life? What do you do if you want to find out about how to fix a printer, where to find a weird hotel in San Francisco, which nice romantic restaurant to go out tonight? … across languages? Social Media -> Business -> Localisation
- 7. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation I don't think it's crazy to ask if your CEO is the next Mubarak. The elites--or managers in companies— no longer control the conversation. This is how insurrections start. Gary Hamel Ranked by the Wall Street Journal as the world’s most influential business thinker
- 8. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation This isn't just about Arab Spring. This is about corporate spring. Marc Benioff CEO, salesforce.com
- 9. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation Social Media will be dwarfed by Social Business Ehtna McCarthy Senior Manager of Digital and Social Strategy, IBM
- 10. Give up the Illusion of Control: From Social Media to Social Business to Social Localisation This is about the localisation spring. Mainstream Localisation will be dwarfed by Social Localisation. Our own prediction
- 11. Social: Content -> Enterprise -> Localisation Global Content Delivery Social Localisation/ Enterprise Translation
- 12. The Road to Social Localisation Imagine Millions of translators supported by Next Generation Localisation Technology delivering any type of digital content across thousands of languages
- 13. Next Generation SOCIAL Localisation Tens of thousands of pre-configured processes? Analysis Translation Testing Release Globally interoperable & configurable components! Testing Release Translation Analysis
- 14. Technology Where we are Researching and Developing Next Generation Localisation Technologies
- 15. Technology & Research today The Rosetta Design Fest SF (Feb 2011) & CNGL: Service-Oriented Localisation CNGL Architecture Solution (Solas) and Translation eXchange (TeX) The Rosetta Deployment Fest Copenhagen (March 2011) & Translate/Rosetta/CNGL Planning Session: Translation Tools Support The Rosetta Operations Framework (April – to date): Sharepoint Development CNGL Technology Component and Innovation Platform Development
- 16. Join in Make it happen Open Forum – Discussion - Planning
- 17. Vision We empower social localisation driving the most significant growth opportunity for the industry.
- 18. Mission To offer the technology necessary to support the initial stages of social localisation To establish The Rosetta Foundation Open Source Project providing a working infrastructure for collaboration of like-minded individuals and organisations To develop a service-oriented localisation architecture solution (Solas) that is free and open source at its core To validate and deploy Solas with user communities in (for profit and not-for- profit) enterprise localisation.
- 19. Strategies Technology deployment Solas and Translation eXchange Development Schedule: two months release cycles Understanding Social Localisation – User Groups and Requirements: how to involve user communities Developing the Technology – The Rosetta Foundation Open Source Project: setting up a framework for collaboration (TRF, CNGL, CDAC, Translate, …) Sustaining the Effort – Buy-in to Core Activities: how to ensure sustainability of coordination and support activities Next steps – Deliverables, Milestones, Schedule: the next 12 months
- 20. We are about to …
- 21. What’s Your Message? Social Localisation
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- Disaster reliefJusticeFinanceHealthEducationSecurityFun
- Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?The Wall Street Journal recently ranked Gary Hamel as the world's most influential business thinker, and Fortune magazine has called him "the world's leading expert on business strategy." For the last three years, Hamel has also topped Executive Excellence magazine's annual ranking of the most sought after management speakers.
- Marc Benioff, CEO of Salesforce.com, brings it to the point: "This isn't just about Arab Spring. This is about corporate spring." We add: This is about the localisation spring. Ethan McCarty, Senior Manager of Digital and Social Strategy at IBM (FastCompany, 11 Sep 2011) believes that “social media will be dwarfed by social business”. We add: mainstream translation will be dwarfed by social localisation. Communities will take control of localisation and introduce radical change to the industry. What is our role in this scenario?