In this presentation I run though each of the key elements of a LinkedIn profile letting you know how best to use each section Find out more at: www.TheProfile.Company/FindOutMore

1. TheProfile.Company
Your LinkedIn Profile
From Top to Toe
By Naomi Johnson

2. 1 Headline
A Good Headline:
 Provokes curiosity
 Starts a conversation
 Gives a good overview
 Includes key search words
 Says something personal about
you
TheProfile.Company

3. 2 Summary
A Good Summary:
 Speaks directly to your
audience(s)
 Outlines the problems of your
prospects
 Educates the prospect and
raises awareness for your
solution
 Establishes your credibility as
an expert
 Shares what you do
 Ties all the loose ends together
TheProfile.Company

4. TheProfile.Company
3 Rich Content Media
Good Rich Media Content:
 Include testimonials, interviews,
presentations, book excerpts,
examples of work, and visuals of
products
 Provide a valuable inside view of
the company, and allow your
prospect to spend time with you,
building ‘know, like, trust’
 Educate your prospect on how to
buy
 Add a call to action
TheProfile.Company

5. 4 Experience
Your experience should:
 Tell the story of how you ended up
doing what you’re doing today
 Establish your credibility
 Give an insight into who you are,
and what motivates you
 Provide the viewer with a
knowledge of the industries you’ve
experience in
TheProfile.Company
TheProfile.Company

6. 5 Education
Your education should:
 Justify why you’re the expert
 Put extra clout behind what you
have to say
 Let people know you have training
in a particular strategy or
methodology
TheProfile.Company

7. 6 Projects
Your project should:
 Provide a unique insight into your
interests and affiliations
 Let people know what you are
thinking
 Draw attention to activities or
events people can get involved in
TheProfile.Company

8. 7 Advice for Contacting
Advice for Contacting:
 Inform your prospect about the
best way to get in touch with you
 Manage your prospect’s
expectations about when you are
likely to reply
TheProfile.Company

9. 8 Voluntary
Your Voluntary Experience:
 Gives an insight into what you
care about and hold important
 Increases visibility of the charity
 Lets people know how they might
collaborate with you
 Give context to the conversation
so that people are confident to
reach out
TheProfile.Company

10. 9 Interests
Including your Interests:
 Adds personality and makes you a
3-dimensional person
 Allows your prospects to build
‘know, like and trust’ with you
 Can provide common ground to
establish a new relationship
TheProfile.Company

11. 10 Publications
Using the Influencer Platform
 Drive extra traffic to blogs and
publications you’ve been featured
in
 Feature your book and news
articles you’ve been featured in, or
reports you’ve written
TheProfile.Company

12. 11 Influencer Platform
Using the Influencer Platform
 Share your unique take and point
of view
 Get on your soap box and find
like-minded people
 Post valuable content in groups to
start conversations. Make sure
that the information is authentic
TheProfile.Company

13. About:
• Founder of TheProfile.Company
• Author of ‘What to Put on Your LinkedIn Profile’ &
‘Grassroots to Green Shoots’
• Written profiles for individuals in Canon, Asda,
Oracle, Facebook, Coca-Cola
• Ran the ‘Rock Your Profile’ stand at LinkedIn’s
annual EMEA conference Talent Connect twice,
plus Social RecruitIn
Expert LinkedIn Profile Writer
How to Get Leads and What To Do With Them
Author | Speaker | Sugar-Free Vegan
TheProfile.Company

15. TheProfile.Company
© All Rights Reserved 2016
TheProfile.Company Innovation Space, Halpern House, 1 Hampshire Terrace, Portsmouth, PO1 2QF
Tel: +44 (0)7723 602 353 Email Naomi@TheProfile.Company
Find Out More
Click Here to