9. SNARKS The Hunting of the Snark By Lewis Carroll, 1876

12. TROLLS

13. Definition  Takes pleasure in sowing discord  Provokes others into taking up their cause  Goal: Damage people, entities or ideas  Targets: Discussion boards, blogs, forums, Facebook, Twitter, etc. (Any Internet venue that allows open access) (1)

14. Profile of a Troll  Generally male  Young (some exceptions)  Free time  Few outside interests (12)

15. Psychological Theories  Deindividuation (2)  Social Learning Theory (3)  Misattribution Theory of Humor (4)  Cannot distinguish between good/bad attention (5)

16. Weapon FLAMEBAIT incendiary comments that elicit flaming emotional responses from other readers (6)

17. (7)

18. Strategies for Dealing with Snarks

20. Strategies for Dealing with Trolls

23. Case Study: Snarks

24. From Critics to Allies Aruni Gunasegaram BabbleSoft Jennifer Laycock The Lactivist

25. Case Study: Trolls

26. Strumpette: Amanda Chapel

27. Tactics  Ad Hominem Troll  Online threats (9)  Offline threats (10)  Cyberstalking (11) (13)

28. Q and A It’s your turn …

33. SlideShare URL: Connie Reece @conniereece Conniereece.com Jen Wojcik @TheJenATX Pinqued.com THANK YOU