Nhs socmed pres
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This document discusses Edinburgh Council's use of social media to connect with residents. It provides statistics on social media and mobile phone usage in the UK. It then introduces some of Edinburgh Council's social media accounts and how they are used to provide information to residents, report issues, and promote events. Specific examples are given of how the @Edintravel Twitter account provides real-time travel updates and crowdsources information. The document also discusses how social media can help reduce complaints by addressing issues quickly and humanizing council services through accounts like @DianaEdinburgh. It concludes with some other social media projects undertaken by the council.
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Nhs socmed pres
- 1. Social Media A new way of connecting with our residents
- 2. Introductions Graham Budd South West N’hood Twitter & Facebook @TheBuddster Satvinder Kaur West N’hood Twitter @saty_kaur
- 5. Quiz!!!
- 6. Quiz!!! How many people in the UK own a mobile phone?
- 7. Quiz!!! How many people in the UK own a mobile phone? 92% of adults in the UK
- 8. Quiz!!! How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone
- 9. Quiz!!! How many people in the UK own a mobile phone? 92% of adults in the UK 27% of adults own a smartphone 47% of teenagers own a smartphone
- 10. Why Use Social Media?
- 11. Why Use Social Media?
- 12. Social Media Today Today 50% of UK adults use it at home 330, 000+ active Facebook users in Edinburgh 6.5% of Edinburgh-ers use Twitter 5% cycle to work Less than 10% read the Evening News
- 13. Edinburgh Council’s Social Media @Edinburgh_CC - 15, 500+ followers Edinburgh Council Facebook - 1, 500+ fans @Edintravel - 9, 000+ followers @southwest_team - 500 followers South West Facebook - 200+ fans @west_team - 500+ followers
- 14. Edinburgh Council’s Social Media Consulting our residents Reporting issues with services Promoting events and service changes
- 15. Providing and sourcing information in real time
- 16. Edintravel Launched in May 2010 “to provide accurate and relevant information on traffic delays and to pre-publicise major roadworks” Currently followed by over 9,000 people Crowd-sourcing using #edintravel
- 17. July 4th 2012 “Road completely flooded under the railway bridge at Holyrood. #edintravel”
- 18. Example 54 people re-tweeted it to their followers More than 33, 700 people Including Lothian Buses, STV & Evening News 50 new people began following the account
- 19. Stopping complaints before they happen: Mr Grumpy vs Mr Happy
- 20. “My advice: Don't pay Edinburgh Council tax online; payment failed and got a penalty charge”
- 21. “Kudos to City of Edinburgh Council for sorting out the issue I tweeted about yesterday within 24 hours”
- 22. Making our services more visible & humanising them
- 24. Meet Diana
- 30. Accidental Success 11,759 people reached by #edinwarden
- 31. Accidental Success 11,759 people reached by #edinwarden STV posted 2 articles
- 32. Accidental Success 11,759 people reached by #edinwarden STV posted 2 articles 22 new followers
- 33. Accidental Success 11,759 people reached by #edinwarden STV posted 2 articles 22 new followers 19 clicks on our links
- 34. Accidental Success 11,759 people reached by #edinwarden STV posted 2 articles 22 new followers 19 clicks on our links Cllr Burns blog
- 35. Other Projects Citywide campaign to promote Spring Cleans (#edinclean) Followed the Olympic Torch live through Edinburgh Live Q&A sessions with the Leader of the Council and various Police Inspectors Twitter24 - 24hrs of interacting with Council services and facilities
- 36. Thanks for listening Questions/Discussion
Hinweis der Redaktion
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