This document discusses the Texas Parks and Wildlife agency's experience using Instagram. It notes that Instagram is most popular among 14-17 year olds and 18-34 year olds. It also outlines some quirks of Instagram like its focus on mobile and inability to easily share posts. The document provides tips for the agency's Instagram use, such as focusing on hashtags, finding trending content, liking and commenting on posts, and ideas for contests using hashtags and themes. It also lists some tools used to manage Instagram like specific apps and desktop programs.