3. Are you ready?
There have been some major shifts
in consumer behaviour in our
post-recession world.
Heightened awareness of value and affordability
has driven consumers to trade down to less
expensive brands, and has fuelled a spike in
private label sales across product categories
and retail formats.
‘Inconspicuous’ consumption has become
increasingly prevalent. Basic consumer loyalty
is up for grabs. This creates issues for companies
who are caught in the NOW, but opens doors
for companies who are willing to rethink their
value propositions and innovation programmes,
to position themselves for growth in a
post-recession world.
4. 1 Fresh vision
Figured out what will be different about
the new post-recession world and how
that applies to your business?
2 Awareness
If you were starting from scratch today,
what would you do differently?
5. 3 Perspective
If you were competing against your
company, where would you attack?
4 Perception
What stereotype do current and
potential clients have of your
business and industry?
6. 5 New blood
Which 3-4 prospective and acquirable
clients would have the most long-term
impact on your business?
6 Differentiation
Is your proposition unique? Does
it communicate a clear and
powerful message?
7. 7 Capability
What capability gaps are impacting
on your ability to grow?
8 Big Ideas
How are your customers’ needs changing?
Do you have big ideas to help fulfil
those needs?
8. Your potential.
Our expertise.
Although applying innovative ideas
in the workplace is a good best
practice, it's not one that comes
easily to many of us.
That’s why supporting your business with
outside insights and pragmatic business
acumen can throw up unique ways to hit
the sweet spots where high customer
value, high strategic value and optimal
investment levels intersect.
0508 TEMPLE GREY www.templegrey.com
