Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"

1. UNDERSTANDING
RESULTS-ORIENTED
EMAIL MARKETING
Brought to you by

2. 1 WHY IS EMAIL
MARKETING STILL
IMPORTANT?

3. MISCONCEPTIONS PEOPLE
HAVE ABOUT EMAIL…

4. PEOPLE BELIEVE THAT
EMAIL MARKETING
MEANS SPAM.

5. REASONS THAT EMAIL WORKS
of consumers check
their email daily.
of consumers prefer email
for marketing communications
of marketers say they
use email more than they
did three years ago.
4300%
Email has a marketing ROI of
91% 77% 76%
Source: Radiacati and Vero

6. 2
GUIDE TO
EMAIL MARKETING
PERFECTION

7. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
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2
3
4
5
6

8. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
1
4
5
6
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9. Trying to Appeal to EVERYONE
is
Appealing to NO ONE

10. DEFINE YOUR AUDIENCE
Download a FREE BUYER PERSONA CONCEPTING SHEET HERE
• Demographics
Age, Gender, Location, Profession, Income, Marital status
• Psychographics
Interest, Values, lifestyle, Behaviour, Personality.
• Primary Goal and Secondary Goals of your Target Audience
• Primary Challenges and Secondary Challenges Target Audience
Analyze the data to uncover patterns and develop BUYER PERSONAS;
a model of your ideal customers.
Best practice to understand your audience entails developing BUYER PERSONAS. How? By original research on;

11. IDENTIFY YOUR BUYER PERSONAS
AND UNDERSTAND
WHAT STAGE THEY ARE IN
THE BUYER’S DECISION JOURNEY

12. THE BUYER’S DECISION JOURNEY

13. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
4
5
6
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2
1
3

14. CLEAR GOAL FOR YOUR EMAIL
Generate leads
Collect feedback
Nurture existing leads
Educate customers and prospects
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2
3
4

15. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
4
5
6
23
2
1
3

16. 63%More clicks received on targeted email
sends compared to non-segmented lists.
Source: Mailchimp

17. COMPANY SEGMENTATION
Company type
Industry
Company Size

18. ROLE SEGEMENTATION
Department
Seniority
Function

19. BEHAVIOURAL SEGEMENTATION
Conversion Events
Page Views
Email Opens

20. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
4
5
6
23
2
1
3

21. SEND CONTENT THAT FOLLOWS THE BUYER’S
JOURNEY

22. USE THE VISUAL CONTENT ADVANTAGE

23. VS
NEVER GET BROKE: Six Tips to
Financial Freedom
2016 will be a better year with ARM Pension and I want you be part
of it. Here are the best 6 tip on how NOT to get broke from ARM
Pension
1. Set Specific Objectives : Set targets that will motivate you to
achieve the other five steps to your financial independence.
2. Establish a Budget: A budget helps you control your expenses
and reach your financial goals
3. Save! Save!! Save!!!: Reduce Impulsive buying, spend less, save
more. It is important to have savings, especially for unforeseen
emergencies.
4. Start investing in other Assets: The earlier you start investing,
the more time your money has grow. You’re never too young to
invest
BIG BRANDS STAY AHEAD USING VISUAL CONTENT ADVANTAGE
Consider this recent email newsletter, which version do you prefer? 1 or 2?
1 2

24. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email camapign
Test and analyze
Nurture your leads into customers
4
5
6
23
2
1
3

25. RELEVENT METRICS TO MEASURE
BOUNCE RATE:
Tells you the validity of contacts on your
database
LIST GROWTH RATE:
How fast is your subscriber list growing?
OPEN RATE:
Tells you the effectiveness of your
subject line

26. RELEVENT METRICS TO MEASURE
CLICK THROUGH RATE:
Are people engaging with your emails?
CONVERSION RATE:
Ultimate measure of email campaigns
REVENUE/EMAIL SENT:
Measure return on investment (ROI)
on email campaign

27. INVEST IN ANALYTICS
The popular Email Management platforms offer various
analytic advantages, however, consider investing in deep
marketing analytics and CRM software that integrates with
your website.

28. STEPS TO EMAIL MARKETING SUCCESS
Determine your audience
Segment your contacts database
Send the right content at the right time
Define a clear goal for your email campaign
Test and analyze
Nurture your leads into customers
4
5
6
23
2
1
3

29. LEAD NURTURING
The process of building relationships with prospects with the
goal of earning their business when they are ready.

30. PERSONALIZE DRIVES RESULTS
Leads who are nurtured with targeted content produce a 20%
increase in sales opportunities
40% of consumers buy more from retailers who personalize
the shopping experience across channels.
Personalized emails improve click through rates by 14% and
conversion rates by 10%.

31. Monitor email open frequency and total opens
for each contact to measure interest rate and
immediately follow-up with a personalized
email.
Use SIDEKICK or MIXMAX to track email opens
for personalized emails sent from Gmail and
Outlook accounts.

32. FOCUS ON ENGAGEMENT
Link images to your offer’s landing page
Add a Call-To-Action to the signature
Use actionable language to be clear and compelling.
Hyperlink the appropriate copy in the email
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Use the Visual Content Advantage1
Optimize for Mobile using responsive templates6

33. Source: Hubspot

34. We believe in the power of Visual Communication
temitope@theinfoplotter.com | www.theinfoplotter.com
07058534605
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