Living at the intersection of technology, entrepreneurship, and believing they can make a difference.The Millennial Leaders are the 11% of those surveyed who are the most likely to drive global change through technology. 74% believe they can make a global difference compared to 40% worldwide.
Telefónica in partnership with the Financial Times, commissioned 12,171 online quantitative interviews among Millennials, aged 18-30, across 27 countries in six regions including North America, Latin America, Western Europe, Central and Eastern Europe, Asia, and Middle East & Africa.
Read more about the Millennial Leaders here: http://survey.telefonica.com/meet-the-millennials/millennial-leaders/
2. Millennial Leaders: The Global 11% Who Will
Drive Change Through Technology
We have identified a key subgroup in the
Millennial generation. Instead of traditional
metrics like socioeconomic status, Millennial
Leaders are defined by technology and
opportunity.
Millennial Leaders are found at the intersection of:
“Strongly Agree” I am on
the cutting-edge of
technology
2
“I believe” I can
make a local
difference
“Strongly / Somewhat Agree” I have
opportunities in my country to
become an entrepreneur or develop
and bring an idea to market
3. Millennial Leaders:
Where Are They In The World?
Top 14 Countries
Country
Bottom 13 Countries
% of country respondents that are
Millennial Leaders
Country
% of country respondents that
are Millennial Leaders
Colombia
Germany
26%
Israel
12%
KSA
26%
Argentina
10%
Chile
22%
Venezuela
22%
Turkey
10%
India
22%
Egypt
8%
China
7%
Mexico
21%
South Africa
20%
Spain
6%
Brazil
18%
France
6%
US
16%
Czech Republic
6%
Australia
15%
Russia
6%
Poland
14%
Italy
4%
Canada
13%
Korea
2%
Japan
1%
UK
13%
9% of
Western
Europe
sample =
Millennial
Leaders
12%
Peru
11% of
Global
sample =
Millennial
Leaders
27%
7% of
Central &
Eastern
Europe
sample =
Millennial
Leaders
N Size
MOE
Millennial Leaders
3
Global
1,600
+/-2.5%
4. European Millennial Leaders:
More Influenced By Technology
Of the following, which three have been
the most influential in shaping your
outlook on life to date?
Western
European
Millennial
Leaders
Central & Eastern
European
Millennials
Central & Eastern
European
Millennial Leaders
Family
85%
78%
85%
80%
Friends
67%
60%
57%
42%
School/Education
62%
56%
60%
53%
Technology
29%
46%
29%
50%
Economy
23%
24%
19%
21%
Media
15%
18%
21%
26%
Religion
11%
11%
12%
10%
Government
4
Western
European
Millennials
7%
8%
17%
19%
5. European Millennial Leaders: Armed with
Smartphones; Excellent Comfort Level
With Tech
Western
European
Millennials
Western
European
Millennial
Leaders
Central & Eastern
European
Millennials
Central & Eastern
European
Millennial Leaders
33%
78%
85%
80%
How would you describe your personal
knowledge and comfort level with
technology?
“Excellent”
What kind of access do you have to the following
technological devices? % say “I own it”
Smartphone
24%
19%
21%
Laptop
15%
18%
21%
26%
Desktop Computer
11%
11%
12%
10%
Tablet
5
23%
7%
8%
17%
19%
6. European Millennial Leaders: Optimistic And
Believe In Making A Difference
Western
European
Millennials
Western
European
Millennial
Leaders
Central & Eastern
European
Millennials
Central & Eastern
European
Millennial Leaders
18%
39%
21%
38%
58%
69%
83%
61%
25%
59%
How optimistic are you about your
future?
“Very Optimistic”
In general, do you think your country’s best days are
ahead, or behind?
“My country’s best days are
ahead”
41%
Do you believe you can make a global difference?
“I believe I can make a global
difference”
6
29%
7. European Millennial Leaders: Career-Oriented
Western
European
Millennials
Western
European
Millennial
Leaders
Central & Eastern
European
Millennials
Central & Eastern
European
Millennial Leaders
51%
26%
40%
52%
35%
62%
How important or unimportant are each of the following life
accomplishments to you personally?
“Making it to the top of your
career” (very important)
33%
In your opinion, how easy or difficult is it for your
generation to progress from school to the workplace
environment?
“Easy” (very and somewhat easy)
7
27%
8. European Millennial Leaders: Civically
Engaged, Empowered To Drive Change
Through Technology
Western
European
Millennials
Western
European
Millennial
Leaders
Central & Eastern
European
Millennials
Central & Eastern
European
Millennial Leaders
50%
27%
44%
52%
39%
54%
45%
23%
39%
30%
14%
31%
How often do you participate in your country’s political
process (e.g. voting)?
“Always participate”
34%
Technology has made me better informed about political
issues in my country
“Strongly agree”
29%
Social media plays an important role in my current political
events and movements in my country
“Strongly agree”
24%
Technology has made my government more transparent
“Strongly agree”
8
12%