Wouldn’t it be great if there were a way to combine quantified business goals, direct traceability from goals to features, surfacing of value assumptions, cause-and-effect analysis, design thinking, and visual facilitation in a single approach? Mathias Eifert says there is! Impact maps support multiple stakeholders in gaining consensus on which features or actions are most useful in helping an organization achieve its goals. In the process, stakeholders agree what needs to be accomplished, create shared understanding of possible solutions, decide which user groups or personas to target first, derive epics/user stories, and identify underlying assumptions to be validated using testable hypotheses. With these elements of an impact map, Mathias says you can determine the leading indicators for early feedback on whether the project and the product are moving in the right direction. He explains how impact maps fit into the context of agile value delivery, how to build one with a group of stakeholders, and how to get the most value out of it. Finally, delegates will collaborate to create the start of an example map so they walk away with hands-on experience.
10 Trends Likely to Shape Enterprise Technology in 2024
Impact Maps: Let Your Goals Drive Your Product Features
1. BT10
Business Analysis & Requirements
6/8/2017 3:00:00 PM
BT10 Impact Maps: Let Your Goals
Drive Your Product Features
Presented by:
Mathias Eifert
Excella Consulting
Brought to you by:
350 Corporate Way, Suite 400, Orange Park, FL 32073
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2. Mathias Eifert
Excella Consulting
A coach and advocate for agility at all organizational levels, Mathias Eifert has
more than fifteen years' experience using lean and agile approaches to improve
clients' processes and build better products. As a consultant to both public and
private sector organizations, Mathias helps clients discover the power of
shortened feedback loops to manage uncertainty, optimize the customer
experience, and maximize business value. He is particularly focused on coaching
organizations to apply agile and lean principles to create their own best practices
rather than relying solely on acquired processes. Active in the DC Agile
community, Mathias is a frequent presenter at conferences and local user
groups.
3. How to Make Value-Driven
Prioritization a Reality
Mathias Eifert
Impact Mapping
4. Mathias Eifert
Lean/Agile Coach at Excella Consulting
CSM, CSPO, CLP, ICP-ATF, ICP-ACC, CSQE
Applied Lean & Agile principles for 15+ years
Process Improvement
BA / Software Developer / Solution Architect
ScrumMaster / Lean/Agile Coach
Mathias.Eifert@excella.com
@excellaco
27. We believe that
[doing this]
for [these people]
will achieve [this outcome/impact].
We’ll know this is true when we see
[this market feedback].
Jeff Gothelf, Author “Lean UX”
What?
Who?
How?
Why?
Testable Hypothesis
38
28. What Do We Measure?
39
Measure
Lagging
Leading
29.
30.
31. GOAL: Hire 100% more
people in the next 6 months.
Let’s Build an Impact Map!
41
Spend no more than $150,000.
METRIC:
Scale Meter Benchmark Break-even/
Minimum
Target
# of hires Recruiting
system
20 30 40
32. Don’t start with senior stakeholders
Distinguish actors from implementers
Use hypothesis format to differentiate
‘what’s from ‘how’s
Ask: “How do we measure this?”
Building Your First Map
42
34. Start with the goal, features last
Your backlog is a set of value assumptions
Pick the cheapest, fastest way
Stop when you’re done
Use this approach creatively
Key Points
44
Mathias.Eifert@excella.com
