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AW10
Session 
6/5/2013 3:45 PM 
 
 
 
 
 
 

"The Evolution of Agile:
Dealing with the Growing Pains"
 
 
 

Presented by:
Jonathan Thorpe
Serena Software
 
 
 
 
 
 
 
 

Brought to you by: 
 

 
 
340 Corporate Way, Suite 300, Orange Park, FL 32073 
888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
Jonathan Thorpe
Serena Software

DevOps Evangelist Jonathan Thorpe specializes in all things DevOps and continuous delivery at Serena
Software (www.serena.com). With more than ten years of experience in high-tech, Jonathan has worked
in numerous areas related to R&D and business development. Prior to Serena Software, Jonathan
worked as a systems analyst at Electric Cloud, specializing in DevOps-related solutions, and at Gemcom
Software, leading a team of experts in builds, installation software, virtualization, and other technologies
to maintain and improve the development processes. Jonathan has presented at the “Agile Comes To
You” seminar series with Rally and AccuRev and at the Electric Cloud customer summit.

 
Serena Software

The Evolution of Agile
Dealing with the Growing Pains

Jonathan Thorpe, DevOps Evangelist

Agile: The Need for Speed

2

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.

09

Nov 2011
Serena Software

An Agile Cautionary Tale
Increasing Volume of Demand
• Application backlog
• Business insight & visibility
Development
• Agile meets traditional
• Manual interoperability
• Silo tools & processes
Release Bottleneck
• Traceability & compliance demands
• Manual release processes don’t scale

3

SERENA SOFTWARE INC.

Agile Speed Bumps
Upstream Visibility & Insight
• Better Demand Management
• Persona based Dashboards/KPIs
Persona-based
Agile is not just Development
• Orchestrate silo tools & processes
• Automate build, test & deploy
Release Automation
• Better Release Management processes
• Release Planning, Control and Visibility

4

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.
Serena Software

Orchestrated Agility
IT Services
Service

Request

Demand
Business

P
R
O
PROCESS
C
E
S
S

Fulfill

Deploy

Develop

IT Apps
5

SERENA SOFTWARE INC.

Orchestrated Agility Benefits

$
6

Copyright © 2010 Serena Software, Inc.

50% faster delivery
50% more releases
$3M annual savings

SERENA SOFTWARE INC.

IT
Serena Software

4 Steps to Orchestrated Agility

1. Orchestrate Demand
to Deployment

3. Orchestrate Dev +
Ops
p

1

R

3

2

4

2. Development with
Agility

7

4. Orchestrate Visibility
and Insight

SERENA SOFTWARE INC.

Roadmap to Orchestrated Agility:
ALM Reference Architecture

Technical vision for Orchestrated IT
Blueprint documenting Orchestrated Solution Architecture
Best practice guidance for services, customer configurations,
and extensions
8

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.
Serena Software

Step 1: Orchestrating End-to-End Agility

ALM Dashboard & Reports

40% faster development
Requirements
Management

Development
Management

Dim RM

ZMF
Dim CM
Aldon LM

Release
Management
Control
Vault
Automation

Service Ctr

Quality Ctr

9

90% faster requirements
6x

SBM

Clarity PPM

50% lower costs
less rework

SharePoint

SERENA SOFTWARE INC.

Step 2: Orchestrating Development with Agility

ALM Dashboard & Reports

$600K business agility
Requirements
Management

Development
Management

Dim CM

Release
Management
Control
Vault
Automation

10

Copyright © 2010 Serena Software, Inc.

Rally

90% backlog reduction
10x

SBM

Doors

50% lower dev costs

Quality Ctr

SharePoint

SERENA SOFTWARE INC.

releases
Serena Software

Step 3: Orchestrating Dev & Ops
DML

Project & Enhancement
Requests

App Releases

Development Manager

Demand Manager

Biz user

Defect Fix
Request

Ops Change
Requests

Incidents

Release Manager

Infrastructure
Changes

Prod

CMDB

Service Manager
11

SERENA CONFIDENTIAL

Step 4: Orchestrate Visibility & Insight

Across All Tools

Out of the Box

Drill down to source data,
including third party tools
third-party

Pre-configured dashboards
and metrics

Data + Process

Flexible & Easy

See both development data &
process metrics

Customize views, charts, report
publication & more

12

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.
Serena Software

Orchestrate Water-Scrum-Fall Model
Agile Solution

Requirements Solution

Story

Task
Test
WI

Process Orchestration

Multiple ways and levels of granularity of integration
Best approach depends on the level of visibility and traceability needed

13

SERENA SOFTWARE INC.

Orchestrate Agility into Production

14

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.
Serena Software

Orchestrate IT Agility with Enterprise Visibility

15

SERENA SOFTWARE INC.

Putting The Pieces Together
Customers

DEMAND
MANGEMENT

CHANGE AND
C
G
RELEASE
Business

RevApp Analytics

Demand
Mgmt

Dev
Mgmt

Release
Automation

Release
Mgmt

Change
Mgmt

Release

Update

PROCESS

Dev

Request

Dev

CONTINUOUS
DELIVERY
16

Copyright © 2010 Serena Software, Inc.

SERENA SOFTWARE INC.

Ops
Serena Software

4 Signs You’re Orchestrating Agility

Orchestrate
Demand to
Deployment

Orchestrate Development
with Agility

Orchestrate
Dev + Ops

Orchestrate Visibility
and Insight

17

SERENA SOFTWARE INC.

Thank You!
Jonathan Thorpe
jthorpe@serena.com
@jonathan_thorpe

Copyright © 2010 Serena Software, Inc.

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The Evolution of Agile: Dealing with the Growing Pains

  • 1.     AW10 Session  6/5/2013 3:45 PM              "The Evolution of Agile: Dealing with the Growing Pains"       Presented by: Jonathan Thorpe Serena Software                 Brought to you by:        340 Corporate Way, Suite 300, Orange Park, FL 32073  888‐268‐8770 ∙ 904‐278‐0524 ∙ sqeinfo@sqe.com ∙ www.sqe.com
  • 2. Jonathan Thorpe Serena Software DevOps Evangelist Jonathan Thorpe specializes in all things DevOps and continuous delivery at Serena Software (www.serena.com). With more than ten years of experience in high-tech, Jonathan has worked in numerous areas related to R&D and business development. Prior to Serena Software, Jonathan worked as a systems analyst at Electric Cloud, specializing in DevOps-related solutions, and at Gemcom Software, leading a team of experts in builds, installation software, virtualization, and other technologies to maintain and improve the development processes. Jonathan has presented at the “Agile Comes To You” seminar series with Rally and AccuRev and at the Electric Cloud customer summit.  
  • 3. Serena Software The Evolution of Agile Dealing with the Growing Pains Jonathan Thorpe, DevOps Evangelist Agile: The Need for Speed 2 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC. 09 Nov 2011
  • 4. Serena Software An Agile Cautionary Tale Increasing Volume of Demand • Application backlog • Business insight & visibility Development • Agile meets traditional • Manual interoperability • Silo tools & processes Release Bottleneck • Traceability & compliance demands • Manual release processes don’t scale 3 SERENA SOFTWARE INC. Agile Speed Bumps Upstream Visibility & Insight • Better Demand Management • Persona based Dashboards/KPIs Persona-based Agile is not just Development • Orchestrate silo tools & processes • Automate build, test & deploy Release Automation • Better Release Management processes • Release Planning, Control and Visibility 4 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC.
  • 5. Serena Software Orchestrated Agility IT Services Service Request Demand Business P R O PROCESS C E S S Fulfill Deploy Develop IT Apps 5 SERENA SOFTWARE INC. Orchestrated Agility Benefits $ 6 Copyright © 2010 Serena Software, Inc. 50% faster delivery 50% more releases $3M annual savings SERENA SOFTWARE INC. IT
  • 6. Serena Software 4 Steps to Orchestrated Agility 1. Orchestrate Demand to Deployment 3. Orchestrate Dev + Ops p 1 R 3 2 4 2. Development with Agility 7 4. Orchestrate Visibility and Insight SERENA SOFTWARE INC. Roadmap to Orchestrated Agility: ALM Reference Architecture Technical vision for Orchestrated IT Blueprint documenting Orchestrated Solution Architecture Best practice guidance for services, customer configurations, and extensions 8 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC.
  • 7. Serena Software Step 1: Orchestrating End-to-End Agility ALM Dashboard & Reports 40% faster development Requirements Management Development Management Dim RM ZMF Dim CM Aldon LM Release Management Control Vault Automation Service Ctr Quality Ctr 9 90% faster requirements 6x SBM Clarity PPM 50% lower costs less rework SharePoint SERENA SOFTWARE INC. Step 2: Orchestrating Development with Agility ALM Dashboard & Reports $600K business agility Requirements Management Development Management Dim CM Release Management Control Vault Automation 10 Copyright © 2010 Serena Software, Inc. Rally 90% backlog reduction 10x SBM Doors 50% lower dev costs Quality Ctr SharePoint SERENA SOFTWARE INC. releases
  • 8. Serena Software Step 3: Orchestrating Dev & Ops DML Project & Enhancement Requests App Releases Development Manager Demand Manager Biz user Defect Fix Request Ops Change Requests Incidents Release Manager Infrastructure Changes Prod CMDB Service Manager 11 SERENA CONFIDENTIAL Step 4: Orchestrate Visibility & Insight Across All Tools Out of the Box Drill down to source data, including third party tools third-party Pre-configured dashboards and metrics Data + Process Flexible & Easy See both development data & process metrics Customize views, charts, report publication & more 12 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC.
  • 9. Serena Software Orchestrate Water-Scrum-Fall Model Agile Solution Requirements Solution Story Task Test WI Process Orchestration Multiple ways and levels of granularity of integration Best approach depends on the level of visibility and traceability needed 13 SERENA SOFTWARE INC. Orchestrate Agility into Production 14 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC.
  • 10. Serena Software Orchestrate IT Agility with Enterprise Visibility 15 SERENA SOFTWARE INC. Putting The Pieces Together Customers DEMAND MANGEMENT CHANGE AND C G RELEASE Business RevApp Analytics Demand Mgmt Dev Mgmt Release Automation Release Mgmt Change Mgmt Release Update PROCESS Dev Request Dev CONTINUOUS DELIVERY 16 Copyright © 2010 Serena Software, Inc. SERENA SOFTWARE INC. Ops
  • 11. Serena Software 4 Signs You’re Orchestrating Agility Orchestrate Demand to Deployment Orchestrate Development with Agility Orchestrate Dev + Ops Orchestrate Visibility and Insight 17 SERENA SOFTWARE INC. Thank You! Jonathan Thorpe jthorpe@serena.com @jonathan_thorpe Copyright © 2010 Serena Software, Inc.