I was honored recently to have the opportunity to speak at TechPoint’s Tech Thursday about two entrepreneurial endeavors that are close to my heart: LeadJen and PlanSoon. At first glance it may seem that LeadJen, a B2B sales lead generation company, and PlanSoon, a new social network that helps people try new things and meet new people, would have little in common. However, I’ve found that the fundamentals of entrepreneurship apply to both companies. At Tech Thursday I discussed the importance of pilot programs to the ultimate success of a lead generation program. Having a successful pilot doesn’t necessarily mean you end up with a full pipeline at the end of 90 days. In fact, you probably won’t. A pilot program will be successful, however, if you spend that time vetting the market and finding out what works best. For example, one of our clients spent $10,000 a month for three-month pilot program, and after 60 days didn’t have an appointment set. However, the work we did in the first 60 days allowed us to build a strong plan based on testing and revisions. That company remains a client today. I shared other examples that can be seen hLeadJenere. One of the reasons LeadJen has been successful is because of our leadership team. I have made an effort to build a strong leadership team that is able to solve problems without me hovering. This is the key reason I’ve been able to devote time to building PlanSoon and participating in VentureCamp, an eight-week, immersive, startup docu-series being piloted right here in Indianapolis. I am thrilled (and a little exhausted!) that PlanSoon has been chosen as one of the three startups that is moving forward in VentureCamp. In a sense, VentureCamp is PlanSoon’s pilot program...on steroids. I’m hugely proud of the exposure Indianapolis and the entrepreneurial community are receiving from this program, and I’m excited to see how PlanSoon evolves and grows as we move through the VentureCamp program. I invite you to take part in the growth of PlanSoon by signing up today, and follow our progress at VentureCamp on Twitter @PlanSoon and #socialmonsoon.

1. Jenny Vance, President

4. Over a quarter
million call and
email
attempts from
2010-2012 show us
that…
77% increase in healthcare
sales appointments since 2010
With 28% of appointments set
during the 1st call, sometimes
you just need to give them a ring!
Nearly 2/3 of
appointments set
between Mon-Wed
Healthcare professionals are
most responsive immediately
before and after lunch

5. Over the initial 6 months of the
project we struggled to gain
traction:
•1.3% Lead conversion rate
•7.9% Account conversion rate
•29% Not a fit rate
We did some creative problem
solving We looked at which
particular titles we were seeing
success and developed
campaigns targeting those leads
in similar accounts
Initial struggle

6. Outcome

7. Outcome
4 to 1 ROI on
Closed Business
4 to 1 ROI on
Closed Business
23 to 1 ROI on
Open Opportunity
23 to 1 ROI on
Open Opportunity

14. Follow us on
twitter
@PlanSoon
#SocialMonsoon
@LeadJen_LLC