1. By:
Taylor Armour, Paul Perez,
Julia Massey, Nathan Bean
Food Storage

2. • Category Definition
• Category Role
• Consumer Decision Tree
• Highlights
• Category Sales Results
• Category Shopper Trends
Contents

3. • Container/Tupperware
• Food Storage Bags
• Saran wrap
• Foil
Food Storage
Category Definition

4. Food Storage Category Role: Occasional
• Food Storage is an OCCASIONAL purchase
• Food Storage is something that people purchase when they need it
• Food Storage has an impact when its on sale
• Food Storage can impact buyers to buy other items that are in the aisle

5. Food Storage
Purchase Decision Making
Type (Container, Bag, Foil, Wrap)
Size
Price
Brand

6. • 72.4% of household buyers purchase Food Storage from Meijer
• On average, $3.55 is spent on Food Storage per shopping trip ($13.68 a
year)
• 41.2% of Food Storage purchases involved a consumer perceived deal
Highlights for Food Storage

7. Share of Wallet for Food Storage by Channel
59.5%
15.5%
9.7%
7.4%
4.4%
0%
20%
40%
60%
The Grocery channel had the most food storages
purchases, and gained a .70 increase over the past
year
Source: Homescan Roadmaps Shopping Behavior. Report 15- Where are my shoppers dollars within the
competitive set? 12/20/14

8. Change in Share of Wallet for
Food Storage by Channel
Grocery
Supercenters
Warehouse Clubs
Dollar Stores
Mass Merchants
.7
.9
1.5
-.2
-.7
Source: Homescan Roadmaps Report 1: What are the current outlet shares and trends- 8/04/12
Warehouse Clubs gained 1.5 shares
over the past year

9. Share of Wallet for Food Storage
by Retailer
45%
23.6%
6.3% 5.2% 3.8% 3.4% 3.1% 1.1%
Source: Homescan Roadmaps Shopping Behavior. Report 15- Where are my shoppers dollars going within
the competitive set? 12/20/14

10. Change in Share of Wallet for Food Storage
by Retailer
Meijer
Walmart
Sam’s
Spartan
Family Fare
Dollar Tree
Dollar General
1.6
.9
1.6
-.5
-.8
.2
.2
Sam’s, Meijer, and Wal-Mart all
gained market share over last year
Source: Homescan Roadmaps Report 1: What are the current outlet shares and trends- 8/04/2012

11. Buyer Conversion for Food Storage by Channel
84%
40.2% 35.2%
18.5% 18.5%
The Grocery Channel converts 84% of
their customers
Source: Homescan Roadmaps Shopper Loyalty & Conversion. Report 3- Where are the product
opportunities among my shoppers? 12/20/14

12. Buyer Conversion for Food Storage by Retailer
74.3%
39.5%
34.2%
32.5%
21.8%
Source: Homescan Roadmaps Shopper Loyalty & Conversion. Report 3- Where are the product
opportunities among my shoppers? 12/20/14

13. Annual Shopping Trips for Food Storage
by Channel
4.4
3
2.5
1.7
1.6
Shopping trips for supercenters have increased the most
Shopping trips for Mass Merchants decreased the most
Source: Homescan Roadmaps Shopping Behavior. Report 5- Are Shopping Trips up or down across
outlets? 12/20/14

14. Annual Shopping Trips for Food Storage
by Retailer
4.1
3 2.9
2
1.5
Source: Homescan Roadmaps Shopping Behavior. Report 5- Are Shopping Trips up or down across
outlets? 12/20/14

15. Annual Dollars Spent per Buyer in the Food Storage
Category by Channel
$23.13
$15.29
$13.42
$7.47
$6.07
Warehouse Clubs Gained +$3.97 over the last year
Source: Homescan Roadmaps. Report 4- Is Shopper Spending up or down across outlets? 12/20/14

16. Annual Dollars Spent per Buyer in the Food Storage
Category by Retailer
$21.55
$13.90 $13.62
$12.25 $12.18
$5.61
$4.36
Meijer’s annual dollars spent is down -$0.19
Wal-Mart increased +$5.56
Source: Homescan Roadmaps. Report 4- Is Shopper Spending up or down across outlets? 12/20/14

17. Dollars Spent Per Trip for Food Storage
by Channel
$14.12
$4.51 $4.44 $3.49
$2.40
Over the last year, Warehouse Clubs
have seen a +$2.00 increase
Source: Homescan Roadmaps. Report 6- Is spending per trip up or down across outlets? 12/20/14

18. Dollars Spent Per Trip for Food Storage
by Retailer
$3.41
$4.54
$4.15
$13.91
$2.85
Source: Homescan Roadmaps. Report 6- Is spending per trip up or down across outlets? 12/20/14

19. Food Storage
Segment Overview

20. Segment Contribution to
Food Storage
Brand Segments Contribution to Category Sales
35%
40%
15%
10%
100%
Containers
Food Storage Bags
Foils
Plastic Wraps
Total
Source: Nielsen Answers Dashboard Category Performance- 52 W/e 9-17-13

21. Food Storage Segment Performance
Most Recent 52 Weeks
DOLLAR SALES
VS YAG Foils
Food Storage
Bags Containers Wraps
Meijer 21% 20% 7.20% 10.4%
-0.5 -0.4 +0.6 -0.9
RM 22.6% 20.4% 5.3% 9.9%
+0.1 +0.1 -0.5 +0.2
Source: Nielsen Answers Dashboard Category Performance- 52 w/e 9-17-14

22. Food Storage Brand Overview

23. Brands Contribution to Sales
Brands % of Dollar Sales
All Other
1.4%
47.4%
23.0%
14.3%
8.7%
5.2%

24. Fair Share Index & Opportunity
By Food Storage Segment
Total Food
Storage
Aluminum
Foil
Storage
Bags
Snack Bags Freezer Bags Food Wraps Containers
Market
Share
44.6% 42.4% 44.1% 49.3% 40.0% 45.9% 55.7%
Fair Share
Index 115.6
95.1 98.8 110.5 89.7 103.0 125.0
Opportunity
Dollars
$1,333,737 -$104,426 -$23,008 $181,697 -$217,396 $29,601 $148,578

25. Store Brands Contribution to Sales in
Food Storage Category
Source: Nielsen Answers Solutions Roadmaps: Assortment Position Remaining Market Report 4- 52 w/e 3-
15-15

26. Store Brand Contribution for Food Storage
Store Brand
Contribution
Point Change
vs YAG
Store Brand
Contribution
Point Change
vs YAG
Food Storage
Category Sales
51.4% 8.0% 7.8% -0.1%
Grocery
Category Sales
20.6% 4.0% 0.0% -0.8%
Total Store
Sales
20.5% -1.7% 17.3% 1.4%
Source: Nielsen Answers Solutions Roadmaps: Store Brands- Across Products- Report 2- 52 w/e 9-17-13

27. Brands in Decline for
Food Storage Category
Dollar Sales vs. YAG Glad Press 'n Seal Glad Cling Wrap Reynolds
Meijer -9.1% -22.9% -19.1%
RM 27.1% -11.6% -2%
Unit Sales vs. YAG
Meijer -9.2% -22.9% -16.8%
RM 11.7% -13.5% -0.80%
Source: Nielsen Answers Solutions Roadmaps: Category Performance- Volume & Share- Report 1 & 2- 52
w/e 9-17-13

28. Brand Gainers for
Food Storage Category
Dollar Sales
vs. YAG Ziploc Reynolds Hefty Saran
Meijer 30.7% 58.6% 29.2% 6.4%
RM -6.7% -7.1% -9.1% 0%
Unit Sales vs. YAG
Meijer 31.8% 108.6% 23% 6.4%
RM -10.5% -7.10% -0.80% 4%
Source: Nielsen Answers Solutions Roadmaps: Category Performance- Volume & Share- Report 1 & 2- 52
w/e 9-17-13

29. Meijer’s Market Share By Food Storage Brand
Dollar Sales
vs. YAG Meijer Brand
Glad Press N
Seal
Glad Cling
Wrap Reynolds
Meijer -14.50% -9.10% -22.90% -19.10%
RM 1% 27.10% -11.60% -2.60%
Market Share
by Brand 42.80% 38.10% 28.10% 20.20%
-4.1%-2.8%-8.2%-4.1%

30. Meijer’s Market Share By Food Storage Brand
Dollar Sales
vs. YAG Ziploc Reynolds Hefty Saran
Meijer 30.7% 58.6% 29.2% 6.4%
RM -6.7% -7.1% -9.1% 0%
Market Share
by Brand 39.8% 49.3% 44.5% 52.9%
7.7% 13% 8.4% 1.5%
ource: Nielsen Answers Solutions Roadmaps: Category Performance- Volume & Share- Report 1 & 2- 52

32. ➢ Drop in prices at least once a month for retailer, while remaining market remains
constant
➢ Meijer held a +44.4% share of dollars and +49.5% share of units in the market.
Overall price gap between retailer and RM was (-$0.57)
➢ 6 items suggested for price increase
➢ No items recommended for price decrease
Food Storage Pricing Highlights

33. Average Everyday Shelf Prices on
Food Storage
Drop in prices at least once a month for Retailer while RM
remained constant.
There are two price spikes in the month of December
Avg Price Retailer
Avg Price RM
Source: Nielsen Answers Solutions Roadmap: Pricing Trend Report.Latest 52 w/e 3-28-2015

34. Top 8 Items Category Sales
Rank
Meijer Remaining Market Price Difference
Meijer Brand 1 $2.12 $2.47 $-0.35
Ziploc 2 $3.14 $4.81 $-1.67
Reynolds Wrap 3 $4.15 $4.44 $-0.29
Hefty 4 $2.77 $2.73 $0.04
Glad Press N Seal 5 $2.78 $3.93 $-1.15
Reynolds 6 $2.03 $2.78 $-0.75
Glad Cling Wrap 7 $2.17 $2.74 $-0.56
Saran 8 $2.38 $2.59 $-0.21
Price Differences on Top 8 Food Storage Products
Source: Nielsen Answers Solutions Roadmaps: Pricing Tactics Report 1- 52 w/e 3-28-15

35. Average Retail Price Gaps on Food Storage
Meijer held a +44.4% share of dollars and +49.5% share of units in the market.
Overall price gap between retailer and RM was (-$0.57)
Source: Nielsen Answers Solutions Roadmaps: Pricing Trends Report 4 - 52 w/e 3-28-15

36. Price Comparisons on Top 10 Items in
Importance
Top 10
Category Sales
Rank Meijer Wal-Mart Target
Store Brand Foil 12in. 75sq. ft. 1 $2.68 $2.78 $2.78
Reynolds Wrp 12 in. 200 sq. ft. 2 $7.03 $6.97 $8.99
Reynolds Wrp. 75 sq. ft. 3 $3.30 $3.48 $3.69
Store Brand DBLZip Bag 100 ct. 4 $2.19 $2.78 $2.99
Store Brand Foil 200 sql ftl 5 $6.53 $6.48 $6.29
Store Brand Parch. Paper 1 ct. 6 $2.79 $2.69 $2.67
Store Brand DBLZip. Bag 50 ct. 7 $3.89 $4.46 $4.09
Ziploc Bag 38 ct. 8 $4.48 $4.46 $3.99
Glad PressnSeal 70 sq. ft. 9 $2.78 $3.96 $3.49
Store Brand Foil 50 sq. ft. 10 $2.65
Source: Nielsen Answers Solutions Roadmaps: Assortment Position Report 1 - 52 w/e 3-28-15

37. Price and Market Share Position of Top 200 Items
Market Surplus
vs. Category 14 43 2
Market Share Gap
vs. Category 7 6 ---
Source: Nielsen Answers Solutions roadmaps: Pricing Tactics- Report 1 -- 4w/e 3-15-15

38. Share Gap To
Category
Avg. Non Promo Price
Difference
Reynolds Box oven cooking bag
slow cooker liner 4 ct.
11.5 -13.2%
Ziploc easy open sandwich bag
40 count
25.4 -5.4%
Ziploc box 24 count 16.5 -12.9%
Ziploc box 19 count 7.9 -13.0%
Ziploc easy open tab 1 pint box
freezer bag 24 count
11.1 -7.3%
Reynolds wrap foil pan liner 1
count
27.4 -21.7%
Candidates for Price Increases
Source: Nielsen Answers Solutions Roadmap: Pricing Tactis Report 2 - 52 w/e 3-28-15

39. Recommended Food Storage
Items for Price Increase
Reynolds wrap 12 inch
alum foil 200 square
foot
$9.79 $8.99
Reynolds wrap 12 inch
alum foil 35 square foot
$3.89 $3.99 $3.48
Ziploc box food storage
bags 75 ct
$7.59 $7.49
Hefty string seal 25
count
$3.49
Hefty box 35 count $3.49
Hefty box 25 count $3.49
Products Meijer Target Wal-Mart Hardings
$9.79 $8.99 _________ $10.69
$3.89 $3.99 $3.48 $4.49
$7.59 $7.49 __________ _________
$3.49 ________ ____________ $4.69
$3.49 _________ $3.42 _________
$3.49 _________ $3.42 __________

40. Recommended Items for Price Decrease
No Items to recommend for Price Decrease
Source: Nielsen Answers Solutions Roadmaps: Pricing Tactics - Report 3 -- 52 w/e 3-15-15

41. Items with Price Parity and
Share Gaps
Source: Nielsen Answers Solutions Roadmaps: Pricing Tactics Report 2 - 52 w/e 3-28-15

43. Meijer Food Storage
Promoted vs. Non-Promoted Sales
Dollars percent promoted was up +1.6% vs.
YAG, while it decreased (-0.3) in RM.
Sales percentage promoted for Retailer was
44.3% compared to 14.9% RM
(talk about overall sales whether they are up
or down compared to previous year)****
42.0%
58.0%
Sales % PromotedSales % Non-Promoted
Source: Nielsen Answers Solutions Roadmaps: Promotion Position-Report 1 - 52 w/e 3-28-15

44. Average Promoted Prices on
Top Food Storage Brands
Food Storage Top
Brands
Meijer Remaining Market Avg. Promo Price
Gap
Store BR $1.72 $2.04 -$0.32
Ziploc $2.78 $3.30 -$0.52
Reynolds Wrap $3.85 $3.38 $0.47
Hefty $2.10 $2.43 -$0.33
Glad Press N Seal $2.56 $3.24 -$0.69
Reynolds $1.93 $2.48 -$0.56
Glad Cling Wrap $2.04 $2.66 -$0.63
Saran $2.19 $2.11 $0.08
Ziploc Twist N Loc $2.20 $2.59 -$0.39
Source: Nielsen Answers Solutions Roadmaps: Price Position Report 1 - 52 w/e 3-28-15

45. Promotion Lift at Meijer Compared to the
Remaining Market for Food Storage
Retailer RM
130
101
Source: Nielsen Answers Solutions Roadmaps: Promotion Position Report 5 - 52 w/e 3-28-15

46. Promotional Levels and Market Share
High Promotion, Low Share
103 81
4 5
Promoted less heavily than
Remaining Market
Promoted more heavily than
Remaining Market
Market Share Surplus vs.
category
Market Share
Gap vs. category
Non-promotional related opportunities may exist related to these items
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 1-- 52 w/e 3-28-15

47. Promotional Levels and Market Share
High Promotion, Low Share
Key Brands Share Gap
(to category)
% Sold on Promotion Promotion Gap to RM
RYNLD WRAP 12 INCH HVY
DUTY ALUM FOIL 50 SQUARE
FOOT
-2.8 38.4% 4.4%
REYNOLDS OVEN CKNG BAG 2
COUNT
-1.2 83.7% 24.2%
ZIPLOC BOX 19 COUNT -4.4 70.1% 45.4%
ZPLC ZIP TOP RCLSB BOX
FOOD STRG SNDWC BAG 100
COUNT
-14.7 45.7% 29.8%
ZIPLOC FOOD STORAGE BAG 1
QUART FOOD S EASY Z 20 Ct
-20.9 71.8% 12.5%
5 Products in this Quadrant
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 2-- 52 w/e 3-28-15

48. Promotional Levels and Market Share
High Promotion, High Share
103 81
4 5
Promoted less heavily than
Remaining Market
Promoted more heavily than
Remaining Market
Market Share Surplus vs.
category
Market Share
Gap vs. category
Opportunities may exist to cautiously improve profit margins with some of these items
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 1--52 w/e 3-28-15

49. Promotional Levels and Market Share
High Promotion, High Share
Key Brands Share Surplus
(to category)
% Sold on Promotion Promotion Gap
to RM
RYNLD WRAP 66.67 YARD 12
INCH ALUM FOIL 200 SQ FT
35.0 55.1% 44.8%
RYNLD WRAP 25 YARD 12 INCH
ALUM FOIL 75 SQUARE FOOT
15.1 44.9% 15.2%
ZIPLOC BOX 38 COUNT 9.4 33.1% 17.0%
GLAD PRSN SEAL 23 YARD 11
INCH PLSTC WRAP 70 SQ FT
14.6 54.7% 43.5%
ZIPLOC BOX 28 COUNT 3.6 33.3% 17.8%
ZIPLOC BOX 48 COUNT 18.8 36.6% 12.3%
Top 6 Products in this Quadrant
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 2--52 w/e 3-28-15

50. Promotional Levels and Market Share
Low Promotion, Low Share
103 81
4 5
Promoted less heavily than
Remaining Market
Promoted more heavily than
Remaining Market
Market Share Surplus vs.
category
Market Share
Gap vs. category
Promotional opportunities may exist to assist in gaining share with some of these items

51. Promotional Levels and Market Share
Low Promotion, Low Share
Key Brands Share Gap
(to category)
% Sold on Promotion Promotion Gap
to RM
ZIPLOC FOOD STORAGE BAG 1
GALLON FOOD S EASY Z 15
COUNT
-15.8 61.2% -2.7%
GLAD WARE 64 OUNCE FRZR
FOOD STRG CONTR SET 6
COUNT
-44.6 0.0% -40.6
ZPLC FRZR B VCM BA RMVS A
1 QUAR FOOD S HSHLD WHT 1
COUNT
-44.5 0.0% -11.2
ZPLC ZIP TOP BOX FOOD STRG
& LUNCH BAG SNCK BAG 50 CT
-44.6 0.0% -0.3
4 Products in this Quadrant
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 2--52 w/e 3-28-15

52. Promotional Levels and Market Share
Low Promotion, High Share
103 81
4 5
Promoted less heavily than
Remaining Market
Promoted more heavily than
Remaining Market
Market Share Surplus vs.
category
Market Share
Gap vs. category
High Share Levels on these items may be hard to sustain over the long haul without some form of promotional
activity on these items
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 1-- 52 w/e 3-28-15

53. Promotional Levels and Market Share
Low Promotion, High Share
Key Brands Share Gap
(to category)
% Sold on Promotion Promotion Gap
to RM
ZPLC DBL ZPPR 1 GAL BOX FRZR BAG 60 CT 38.9 36.1% -2.3
ZPLC EASY OPEN TABS BOX SNDWC BAG 280 CT 29.4 35.2% -9.3
ZPLC DBL ZPPR EASY OPEN TABS BAG 75 CT 31.4 31.7% -4.0
ZPLC DBL ZPPR EASY OPEN 1 QT BAG 80 CT 33.1 33.2% -0.1
HEFTY STRNG SEAL THAN ZPLC BAG 80 CT 47.9 15.0% -38.6
ZPLC ZIP TOP BOX FOOD STRG LUNCH BAG 100
CT
19.2 34.2% -1.7
Top 6 Products in Quadrant
Source: Nielsen Answers Solutions Roadmaps: Promotion Tactics Report 2--52 w/e 3-28-15

54. Meijer West Main Ad Hardings Ad. Originally $2.99

55. Promotional Ads
Wal-Mart Ads Online

56. Meijer Food Storage
Assortment
Overview
Meijer * Target * Wal-Mart * Harding’s

57. • Meijer has deeper assortment in Food Storage – achieves 90% of total
product dollar volume with 80.0 items while RM requires 56.5 items to
achieve 90% volume
• Contribution volume for New Item Share was greater than RM – 21.5% vs.
8.9%
• Meijer store brand is ranked more than any other product
Assortment Highlights

58. Meijer Food Storage Assortment Depth Compared
to RM
Meijer achieves 80% of total Dollar volume with 49.3 items while RM requires 44.6 to achieve 80% volume.
Meijer achieves 20% of Total Dollar volume with 51.7 items while RM requires 25.4 to achieve 20% volume.
Meijer
49.3 Items
Remaining Market
44.6 Items
Source: Nielsen Answers Solutions Roadmaps: Assortment Position Remaining Market Report 1- 52 W/E 3-28-15

59. Top 10 Items in Importance
Key Brands Rank
% of Category
Sales
Cum. Sales to
Category
Meijer Brand Foil 12in. 75sq. ft. 1 3.50% 3.50%
Reynolds Wrp 12 in. 200 sq. ft. 2 3.40% 6.90%
Reynolds Wrp. 75 sq. ft. 3 3.10% 10.00%
Meijer Brand DBLZip Bag 100 ct. 4 2.90% 12.90%
Meijer Brand Foil 200 sql ftl 5 2.70% 15.60%
Mejer Brand Parch. Paper 1 ct. 6 2.50% 18.10%
Meijer Brand DBLZip. Bag 50 ct. 7 2.40% 20.50%
Ziploc Bag 38 ct. 8 2.10% 24.90%
Glad PressnSeal 70 sq. ft. 9 1.80% 26.70%
Meijer Brand Foil 50 sq. ft. 10 1.70% 28.40%
Source: Nielsen Answers Solutions Roadmaps: Assortment Position Report 1 - 52 w/e 3-28-15

60. Meijer’s Food Storage Assortment Efficiency
Sales in Dollars
Increased +9.9%
Sales in Units Increased
+4.4%
Number of Items Carried
Increased by 8 SKU’s, +8.2%
Number of Items Carried
Increased by 8 SKU’s, +8.2%
Assortment Efficiency in
Dollars Increased +2.2%
Assortment Efficiency has
Decreased (-2.9%)

61. New Item’s Contribution to
Food Storage Category (Dollars)
81.2%
18.8%

62. Recommended Items to Add
Reynolds Box
Baking Paper 1
count
ZPLC DBL ZPPR 1
GALLON BOX FRZR
BAG 50 Count
ZPLC SMART ZIP
SEAL BOX SNDWC
BAG 270 Count
HEFTY BAGS
FOOD STRG
BAG 22 Count
HEFTY BAGS
FOOD STRG
BAG 217Count
Chg in
Sales in
Market 24.0% 117.4% 131.7% 6.2%% 1.7%
ACV % in
Market 54.00% 31.00% 25.00% 20.00% 20.00%
Rank in
Market 13 60 85 105 115
SPPD in
Market 2,500 1,552 1,465 1,639 1,540

63. Recommended Items for Deletion
No Items to Consider Deleting

64. Latest 52 weeks
Sales Chg at Meijer 419.7% 425.3% 441.9%
Sales Chg in RM 30.5% 162.6% 132.9%
ACV% at Meijer 57.0% 59.0% 63.0%
SPPD at Meijer 1,678 1,536 1,140
SPPD in RM 882 1,127 1,320
Ziploc 1 Gallon
Freezer Bag 15 ct
Ziploc 1 Gallon Food
Storage Bag 20 ct
Ziploc 1 Quart Food
Storage Bag
High Performing Items
Needing Increased Distribution

65. 52 weeks
Ziploc 1 Gallon
Freezer 38 Count
Reynolds Poultry
Oven Bag 2 Count
Sales Chg at Meijer -11.30% -26.3%
Sales Chg in RM 7.1% 3.9%
ACV% at Meijer 99.0% 95.0%
SPPD at Meijer 1,269 786
SPPD in RM 1,974 1,949
High Performing Items in Marketplace
Not Performing Well at Meijer

67. Competitor SKU/Shelf Space Comparison
West
Main
Source: Field Study Observations, January-April, 2015
West
Main
170 SKU’s 120 Linear Feet
51 SKU’s 90 Linear Feet
109 SKU’s 115 Linear Feet
West
Main
90 SKU’s 114 Linear Feet

68. West Main, Kalamazoo, MI

69. Wraps Food Storage Bags
Aisle Flow
20 ft. long, 5-7 shelves, 108 linear ft.
Foil

70. Aisle Flow

71. Aisle Flow

72. 3 ft. 2 Shelves, 6 Linear ft.

74. Drake Rd, Kalamazoo, MI

75. 14 SKU’s of foils /
wraps
37 SKU’s of bags

76. Aisle Flow
15 feet x 6 shelves = 90 linear feet

77. Ad Flyer
Originally priced
at $2.99

78. Westnedge, Kalamazoo, MI

79. Food storage location/ shelf display

80. Shelf Display

81. West Main, Kalamazoo, MI

82. Containers
86 SKU’s
Foils/Wraps
22 SKU’s
Baggies
60 SKU’s

83. Meijer Food Storage Key-Takeaways
● Northern Meijer Food Storage average prices have increased +$0.13 from a
YAG
● Northern Meijer Food Storage Assortment Efficiency has increased by +2.2%
from a YAG
● Northern Meijer Store Brands make up 51.5% of total sales for Food Storage
● Northern Meijer sells 42.0% of Food Storage products on Promotion, which
has increased +1.6% from a YAG

84. Meijer Food Storage Recommendations
● There are no items in Northern Meijer Food storage that we recommend for
price decreases
● There are no items in assortment for Northern Meijer Food Storage that we
recommend deleting
● We are recommending three Reynolds items be added. They are only carried
in 55%, 35% and 32% of Meijer stores, ranking 5, 50 and 61, respectively.
They also have high a high SPPD in the market