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Resume360 Business Plan by Tatsunori Hirota




       Resume360
〜 Visualize Your Professional Credit 〜
Service Outline
                                                   Resume360 Business Plan by Tatsunori Hirota



○ Visionary Person
○ Entrepreneurship
                            Resume360                                  ? Visionary Person
                                                                       ○ Entrepreneurship
? Great Facilitator                                                    ? Great Facilitator
○ Charming Guy           Boss                          Mentor          ○ Charming Guy
? SNS Geek                                                             ○ SNS Geek
○ Scotch Lover                                                         ○ Scotch Lover
                                        You
? Visionary Person                                                    ? Visionary Person
○ Entrepreneurship                                                    ? Entrepreneurship
○ Great Facilitator                                                   ? Great Facilitator
? Charming Guy           Client                         Co-           ○ Charming Guy
? SNS Geek                                             worker         ○ SNS Geek
○ Scotch Lover                          ・・・                           ○ Scotch Lover




            Not only Self-PR                  But also Objective-PR
            -     Basic Information           1. Entrepreneurship (63 Guarantees)
            -     Academic Background         2. Visionary Person (54 Guarantees)
            -     Professional Career         3. Charming Guy (48 Guarantees)
            -     Skill-set                   4. SNS Geek (34 Guarantees)
            -     SNS Accounts                5. Scotch Lover (31 Guarantees)
            -     Self-PR Statement           6. Great Facilitator (26 Guarantees)
                               ・                                 ・
                               ・                                 ・
                               ・                                 ・



Customer: Every Professional All Over the World
Problem: Asymmetry of Info&Professional Mismatch
Solution: Folksonomy of Person in LinkedIn Network




       SOHO Sales                 Social Recruiting               SNS Meet-up
Transition Diagram
                                                    Resume360 Business Plan by Tatsunori Hirota




〜 Visualize Your Credit Around You 〜
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                          aaaaaaaa
                                       Example

    Create Your Resume And
     Check Your Guarantee

 Example     Example    Example




  Create Your Resume And
  Check Your Guarantee .                               Check Your Resume




                                        Ask your
                                        friend to
                                       guarantee
Marketing Strategy
                                                                         Resume360 Business Plan by Tatsunori Hirota


                            Basic Plan Users                               Premium Plan Users

               ・Professionals all over the world
Customer




                                                                     ・Recruitment Staff
                - Career Minded Employees                            ・Head Hunters
                - IT Entrepreneurs                                   ・Meet-up SNS Users
                - SOHO/Free-lance Workers                            ・VC/Angels
                   →600M people estimated


                                           Online Professional Profile Services
                                Linkedin     Google Profile   About.me   Flavors.me     Zerply     Resume360
               Networking
                                  ◎               ◎             △            △           △             △
 Competitor




               Stylish UI
                                  △               △             ◎           ◎            ◎              ○
               Objective
               Evaluation         △               ×              ×           ×          ○※1          ◎※2
               Profile
               Targeted Ads       ◎               ×              ×           ×            ×            ◎
              ※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts.
              ※2: Resume360 allows to evaluate for only people who have connections with the user on LinkedIn,
              and evaluation is seen&voted both on the profile page and blog parts.
Product




              ・Refer to previous slides&wireframe                    ・Guarantee based crossover search
               → More Effective Talent Appealing                     ・Bundle messaging service
                                                                      →More Effective Professional Search
Price




               ・Free                                                 ・$20/month
Place




              ・Web                                                    ・Web
                                                                      ・Sales



              ・Board Members as Promoters
Promotion




                - Recruit famous VC/Angel people at SV
              ・Buzz Promotion                                        ・WEB Promotion
                - Need to guarantee 3ppl when creating                - Service user as potential client
                - Guarantees counted with non-users                   - SEO/SEM/SMO
                - Wall post when guarantee&guaranteed
                - Ask ppl in LinkedIn Network to guarantee
Execution&Economics
                                                                      Resume360 Business Plan by Tatsunori Hirota



          2011/6         2011/9        2011/12          2012/3       2012/6         2012/9      2012/12


                       β ver.
                      Launch
            Engineer×1
                                        Official
                                        Launch
                            Engineer×1
                                                                   Premium
                            Designer×1
                            Producer×1                             Plan Start
                                                      Engineer×2
        Tatsunori Hirota                              Designer×1                                  API
       http://ow.ly/6hzqw                            Promoter×10                                Release
                                                     Producer×1                 Engineer×5
                                                                                Designer×1
                                                                               Promoter×10
(Users)                                                                           CFO×1                      ($)
                                                                                 CEO×1                       7.5M
 20M                                                                                         Monthly Sales




 15M
                                                                                                             5M


 10M


                                                                                                             2.5M

  5M
                                  Basic Plan Users




          2011/6         2011/9          2011/12         2012/3       2012/6        2012/9       2012/12




       $82.8M                          = 115M(*1) × 15%(*2) × 2%(*3) × $240/Year(*4)
*1: LinkedIn Users Approximate Number
*2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%)
*3: Target Rate of Paid Users (ref. Evernote: 2%)
*4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)

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Pitch resume360

  • 1. Resume360 Business Plan by Tatsunori Hirota Resume360 〜 Visualize Your Professional Credit 〜
  • 2. Service Outline Resume360 Business Plan by Tatsunori Hirota ○ Visionary Person ○ Entrepreneurship Resume360 ? Visionary Person ○ Entrepreneurship ? Great Facilitator ? Great Facilitator ○ Charming Guy Boss Mentor ○ Charming Guy ? SNS Geek ○ SNS Geek ○ Scotch Lover ○ Scotch Lover You ? Visionary Person ? Visionary Person ○ Entrepreneurship ? Entrepreneurship ○ Great Facilitator ? Great Facilitator ? Charming Guy Client Co- ○ Charming Guy ? SNS Geek worker ○ SNS Geek ○ Scotch Lover ・・・ ○ Scotch Lover Not only Self-PR But also Objective-PR - Basic Information 1. Entrepreneurship (63 Guarantees) - Academic Background 2. Visionary Person (54 Guarantees) - Professional Career 3. Charming Guy (48 Guarantees) - Skill-set 4. SNS Geek (34 Guarantees) - SNS Accounts 5. Scotch Lover (31 Guarantees) - Self-PR Statement 6. Great Facilitator (26 Guarantees) ・ ・ ・ ・ ・ ・ Customer: Every Professional All Over the World Problem: Asymmetry of Info&Professional Mismatch Solution: Folksonomy of Person in LinkedIn Network SOHO Sales Social Recruiting SNS Meet-up
  • 3. Transition Diagram Resume360 Business Plan by Tatsunori Hirota 〜 Visualize Your Credit Around You 〜 aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa aaaaaaaa Example Create Your Resume And Check Your Guarantee Example Example Example Create Your Resume And Check Your Guarantee . Check Your Resume Ask your friend to guarantee
  • 4. Marketing Strategy Resume360 Business Plan by Tatsunori Hirota Basic Plan Users Premium Plan Users ・Professionals all over the world Customer ・Recruitment Staff - Career Minded Employees ・Head Hunters - IT Entrepreneurs ・Meet-up SNS Users - SOHO/Free-lance Workers ・VC/Angels →600M people estimated Online Professional Profile Services Linkedin Google Profile About.me Flavors.me Zerply Resume360 Networking ◎ ◎ △ △ △ △ Competitor Stylish UI △ △ ◎ ◎ ◎ ○ Objective Evaluation △ × × × ○※1 ◎※2 Profile Targeted Ads ◎ × × × × ◎ ※1 :Zerply allows to evaluate for every people, and evaluation is seen&voted only on its blog parts. ※2: Resume360 allows to evaluate for only people who have connections with the user on LinkedIn, and evaluation is seen&voted both on the profile page and blog parts. Product ・Refer to previous slides&wireframe ・Guarantee based crossover search → More Effective Talent Appealing ・Bundle messaging service →More Effective Professional Search Price ・Free ・$20/month Place ・Web ・Web ・Sales ・Board Members as Promoters Promotion - Recruit famous VC/Angel people at SV ・Buzz Promotion ・WEB Promotion - Need to guarantee 3ppl when creating - Service user as potential client - Guarantees counted with non-users - SEO/SEM/SMO - Wall post when guarantee&guaranteed - Ask ppl in LinkedIn Network to guarantee
  • 5. Execution&Economics Resume360 Business Plan by Tatsunori Hirota 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 β ver. Launch Engineer×1 Official Launch Engineer×1 Premium Designer×1 Producer×1 Plan Start Engineer×2 Tatsunori Hirota Designer×1 API http://ow.ly/6hzqw Promoter×10 Release Producer×1 Engineer×5 Designer×1 Promoter×10 (Users) CFO×1 ($) CEO×1 7.5M 20M Monthly Sales 15M 5M 10M 2.5M 5M Basic Plan Users 2011/6 2011/9 2011/12 2012/3 2012/6 2012/9 2012/12 $82.8M = 115M(*1) × 15%(*2) × 2%(*3) × $240/Year(*4) *1: LinkedIn Users Approximate Number *2: Target Rate of Resume360 Users/LinkedIn Users (ref. FarmVille Users/Facebook Users: 15%) *3: Target Rate of Paid Users (ref. Evernote: 2%) *4: Target ARPPU of Premium Membership Business (ref. LinkedIn: $491.5)