• The automotive industry is a wide range of companies
and organizations involved in
the design, development, manufacturing, marketing,
and selling of motor vehicles. It is one of the world's
most important economic sectors by revenue. The
automotive industry does not include industries dedicated
to the maintenance of automobiles following delivery to
the end-user, such as automobile repair shops and motor
fuel filling stations.
4. MISSION AND VISION
• Mission : To be passionate in anticipating and providing
the best vehicles and experiences that excite our customers
• Vision : Most admired by our customers, employees,
business partners and shareholders for the experience and
value they enjoy from being with us.
• Reducing costs and breakeven points
• Enhancing capabilities through the adoption of
• Continuing to invest in technology and technical skills
• Maintaining financial strength
• Leveraging brand equity
8. MISSION & VISION
• MISSION STATEMENT
General Motors is devoted to be a leader in providing transportation products
and services of such quality that its customers will receive superior value, its
employees and business partners will share their success and their
shareholders will receive a sustained return on their investment.
• VISION STATEMENT
Our Vision is to design,
build, and sell the world's
9. GM’ S CURRENT STRATEGIC PLAN
Four Point Turnaround Plan
1. Reduce labor expenses
2. Cut legacy costs
3. Decrease production capacity
4. New designs and marketing strategies
Difficulties They May Face
• Costs reduction do not guaranty successful competition
• GM must differentiate its products for customers to get a sense of value-
• Must appeal to needs and trends of local markets instead of using a global
Extensive cash reserves
Global network of suppliers and distributors
Economies of scale and scope
Low cost suppliers through competitive
Only company to have invested in all 5
alternative fuel technologies
Developed internet distribution channels
Legacy costs/unionized labor force
Brands require large investments to maintain
equity and are a barrier to innovative thinking
Poor corporate reputation for green
Customer perception of low quality
Inadequate experience in smaller vehicle
Increasing demand for smaller cars and
Emerging world markets
Reduce costs through JIT
Demand for environmentally friendly cars
Increasing public awareness of green
Economy fluctuations affect sales
Devaluation of the American dollar
Increasing regulations on CO2 emissions and
Decreasing demand for SUVs
Increasing oil prices
Rise in commodity prices
12. MISSION & VISION
“To become world leading consumer company for automotive product and services.”
Ford Motor Company has a clear mission - to be relevant and profitable for the future. One team, one
plan, one goal.
People working together as a lean, global enterprise for automotive leadership, as measured by:
Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction
Aggressively restructure to operate profitably at the current demand and changing model mix
Accelerate development of new products our customers want and value
Finance our plan and improve our balance sheet
Work together effectively as one team
An exciting viable Ford delivering profitable growth for all.
“At Ford, we go further to make our cars better, our employees happier and our planet a better place to
13. FORD’ S CURRENT STRATEGIC PLAN
Ford through its ONE Ford Plan has tried to implement its growth and renewal
• Growth strategy Accelerate development of new products to suit customers
want and value.
• concentrate on quality over quantity.
• Diversification Ford has combined with Aston Martin, a sports car
manufacturer, a company which is different but related.
• Stability strategy commitment to fuel efficiency,
• Technologies like EcoBoost, direct injection of gasoline or diesel fuel, six-
speed transmissions, and hybrid and plug-in hybrid powertrains are some of
the innovations in this regard.
SO strategy focuses: ST strategy Focuses
1. Continue marketing and research and
development of hybrid cars. (S1, O1, O2)
1. Continue marketing and research and
development of hybrid cars. (S1, T4, T5)
2. Consolidated more in European and Chinese
market. (S4, O4)
2. Improve fuel consumption. (S1, T4, T5)
WO strategy focuses: WT strategy focuses:
1. Continue research and development of hybrid
cars. (S1, W2)
1. Increase incentives for customers. E.g. Mileage
warranties (T2, W1)
2. Reduces recalls in newer products. (W2, O2) 2. Reduces threat of completion by developing
flexible product line. (T2, W3)
17. MISSION AND VISION
• Vision : The vision of the company is to be the ‘Leading
independent player in the global Gears & Transmissions
• Mission : They wish to achieve their vision through a two
pronged approach of developing a portfolio of products
thereby being able to provide a differentiated product
offering to our customers and extensive focus on
operational excellence thereby improving internal
efficiencies in the system.
18. MAHINDRA’S CURRENT STRATEGIC PLAN
• Alignment of human resource management with business
• Changing internal benchmarks of excellence to global
• Full reassessment of organization and management
structure with the help of consultants.
21. MISSION & VISION
• Mission: To create exceptional automotive value for our
customers by harmoniously blending safety, quality and
efficiency. With our diverse team, we will provide
responsible stewardship to our community and
environment while achieving stability and security now
and for future generations.
• Vision : “Our Vision to Become a Leading Global
Company”. Hyundai Motor Company has created a firm
foundation to become a leading global company despite
the downturn in the world’s economy.
22. HYUNDAI CURRENT STRATEGIC PLAN
• Market penetration Strategy.
• Low Price Policy.
• Hyundai wants to make a dream car for someone which
will be the good value of money.
• 24×7 Roadside assistance for emergency services.
• Hyundai currently has EON, SANTO, i10, GRAND i10,
i20 in hatchback segment.
28. MARUTI SUZUKI
The leader in Indian automobile industry, creating customer
delight and share holder’s wealth.
A pride of India.
• Mission statement
To create exceptional automotive value for our customers by
harmoniously blending safety, quality and efficiency. With our diverse
team, we will provide responsible stewardship to our community and
environment while achieving stability and security now and for future
29. CURRENT STRATEGIES
• Whistle Blower Policy:
As a conscious and vigilant organization, Maruti Suzuki
India Limited believes in the conduct of the affairs of its
constituents in a fair and transparent manner, by adopting
the highest standards of professionalism, honesty, integrity
and ethical behavior.
30. • Low interior quality inside the cars when
compared to quality players like Hyundai
and other new foreign players like Volksw
agen, Nissan etc.
• Government intervention due to having sh
are in MUL.
• Younger generations started getting a grea
t affinity towards new foreign brands
• The management and the company’s labor
unions are not in good terms. The recent st
rikes of the employees have slowed down
production and in turn affecting sales.
• Major strength of MUL is having lar
gest network of dealers and after sale
s service centers in the country.
• Good promotional strategy is adopte
d by MUL to transfer its thoughts to t
he people about its products.
• Maruti Suzuki recorded highest num
ber of domestic sales with 9,66,447 u
nits from 7,65,533 units in the previo
us fiscal. It recently attained the 10m
illion domestic sales mark.
• Strong Brand Value and Loyal Custo
mer Base are big strengths for MUL
31. • MUL recently faced a decline in market share f
rom its 50.09% to 48.09 % in the previous yea
• Major players like Maruti Suzuki, Hyundai, Tat
a has lost its market share due to many small
players like Volkswagen- polo. Ford has shown
a considerable increase in market share due t
o its Figo.
• Tata Motors recent launches like Nano 2012, I
ndigo e-cs are imposing major threats to its re
spective competitor’s segment
• China may give a good competition as they ar
e also planning to enter into Indian car segme
• MUL has launched its LPG version of Wagon
R and it was a good move simultaneously
• MUL can start R&D on electric cars for a muc
h better substitute of the fuel.
• Maruti’s cervo 600 has a huge potential in tapp
ing the middle class segment and act as a stro
ng threat to Nano
• New Desire from Maruti will capture the marke
t share and expected to create the same magi
c as Maruti Esteem(currently not available)
• Export capacity of the company is giving new
hopes in American and UK markets
33. MISSION AND VISION
• Touch the hearts of our customers by providing products and services
of superior quality at a competitive price.
• Cultivate a lean and flexible business model throughout the value
chain by continuous improvement.
• Lead the Toyota global operations for the emerging mass market.
Create a challenging workplace which promotes a sense of pride,
ownership, mutual trust and teamwork.
• Create an eco-friendly company in harmony with nature and society.
Your satisfaction our commitments. Through these activities establish a
Vision : Delight our customers through innovative products, by utilising
advanced technologies and services and ensure growth to become a
major player in the Indian auto industry and contribute to the Indian
economy by involving all stakeholders.
• Increase competitive strength through advanced
• Environmental technology
• Fuel consumption, emission, recoverability
• Hybrid vehicles and next generation fuel cells
• Cost-reduction efforts
• Discontinuation, integration of older models
• Maintaining financial strength.
• Global organization with strong international
• Growth opportunities in developing markets
• Strong brand image based on quality,
environmental friendly (green)
• Management & Kaizen Culture
• Strong employment relationship.
• Limited Research and Development done as
compare to competitors
• Lack of flexibility in the company
• Some criticism has been made due to large-
scale re-call made in 2005, quality issues.
• Lack of a proper sales force
• Toyota now have a reputation for manufacturing
environmentally friendly vehicles
• Toyota is to target the 'urban youth' market by
launching its new models.
• Market demands fuel efficient vehicles
• Continued global expansion
General Environment Threats
• Government Regulation
• Political instability, fuel shortages, terrorism,
war, labor strikes
Specific Environment Threats
• Highly competitive industry
• Rising prices of raw materials