5. Market Research Objectives
Why did you conduct this research?
• Talk about your market and the goals you pursued through your research.
• Do you want to break into a new market or are you already in the market?
• Did you conduct this research to introduce a new product into the market?
• Do you want to reach new audience?
• Do you want to define a new pricing strategy?
6. Actual state of the industry
Add a picture here of the actual state of your industry
Five Forces Model
7. What is the status of our industry and our company?
Add a picture here about the SWOT analysis
8. Add a brief description of this personality
questionnaire, and mention why you
think these people fit the profile.
If you wish to know more about the Audience
Personality Survey, you can use the Audience Analysis
Tool on Porsline.
Name:
Job:
Address:
Date of birth:
Audience/buyer personal
information
11. Secondary researches
Have you used pre-existing information or an online survey?
• Have you looked at the company's old data?
• Did you get special statistics on this data?
• What sources did you rely on?
• Have you used any of the data to formulate the questions?
• What are the new results?
12. Survey data
Have you used a survey?
• Who is your target audience, and how many people were involved in your
research?
• How did you conduct the questionnaire? Online/Via internet, by
telephone, etc.
• What questions did you ask?
• What did you want to specify?
• What are the character traits of the people you interviewed?
14. Basic data What was the most important data you obtained?
4x
15. Basic data
What were the most important achievements of your research?
• What were your audience's thoughts and answers?
• Make sure to present both quantitative and qualitative research results.
• Use tables and charts to illustrate the results.
• You can make multiple copies of this slide according to your needs.
17. Upcoming stages
Now what do we do?
• What steps do you recommend the company to do after this research?
• What are the effects of these steps on your business?
• Who should do this, and who will be affected by it?
• How can we organize a schedule for conducting this?