Digital Marketing is a way of promoting the services or Product by promoting their website ofcourse if you are the owner of any Business and you don't have the website then you are missing a lot of great opportunities for your business. So first go get a website and then in order to promote your website , there is lot of techniques and strategies which you have to follow which is known as Digital Marketing.

1. Digital Marketing
By: Tarang Gupta
1315001
BCA 6th sem

2. Marketing
• Marketing is the process of researching, promoting, selling,
advertising and distributing the products or services to reach to
the potential customers.

3. Banners Pamphlets
Newspapers
Different ways of Marketing
Television
Rs.150/1000pages
Rs. 25000/- per
month
Rs.30lacks/Front
page
Rs.3.5lacks/10sec

5. Are we reaching to our
potential customers???.....

6. Internet users in the World

7. Digital Marketing
• Digital marketing is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas ,products and services that satisfy the goals of
both parties.

8. What does Digital Marketing consist of ??...
• Website Design (UX)
• Search Engine Marketing (SEM)
• Social Media Marketing (SMM)
• Email Marketing
• Affiliate Marketing
• Content Marketing

9. Website Design (User Experience)
• Companies spend millions in creating brochures and distributing
them. By having a website you can skip that entirely. Your
potential customers can find out about you and any of your
products and services online.

10. Search Engine Marketing (SEM)
• Search Engine Marketing is a form of Digital Marketing that
involves the promotions of websites by increasing their visibility
on search results pages primarily through paid advertising.
Search Engine Optimization (SEO)
Paid Search Advertising

12. Search Engine Optimization (SEO)
• Search Engine Optimization (SEO) is a technique to rank any blog or
website to the search results of any search engines. Search engine
optimization is the process of getting traffic from the “free” , “organic” or
“natural” listings on search engines.

13. Paid Search Advertising
• Paid search marketing means you advertise within the sponsored listings of a
search engine or a partner site by paying either each time your ad is clicked (pay-
per-click - PPC) or when your ad is displayed (cost-per-impression - CPM).
In addition to covering general paid search trends, you can find the most recent news about SEM
and helpful tips to get started with PPC ads on the major search marketing platforms below:
• Google Adwords
• Bing Ads
• Yahoo Ads

17. Social Media Marketing
• Social Media Marketing is a way of promoting the product and services of an organization
using social media.
A list of most popular platforms for marketing the business and acquiring new clients :.
• Facebook. With more than 1.59 billion users, Facebook comprises of the largest blend of demographics of
any social platform.
• Twitter
• LinkedIn
• Instagram
• Pinterest
• YouTube
• Yelp

18. Examples :
Instagram Facebook

20. Email Marketing
• Email Marketing is the process of developing relationships with the
potential customers or clients through emails. Email Marketing is also used
to promote the services or products of any organization by sending them
interactive Emails using some tools such as –
Mail Chimp
Litmus
Reach Mail

23. Affiliate Marketing
• Affiliate Marketing is one of the oldest forms of
marketing wherein you refer someone to any online product and
when that person buys the product based on your
recommendation, you receive a commission.

25. Content Marketing
• Content marketing is a strategic marketing approach focused on creating and distributing
valuable, relevant, and consistent content to attract and retain a clearly defined audience
and ultimately to drive profitable customer action.
• Content Marketing is a type of marketing that involves the creation and sharing of online
material (such as videos, blogs, and social media posts) that does not explicitly promote a
brand but is intended to stimulate interest in its products or services.

27. Career in Digital Marketing
• A Digital Marketing professional earns between Rs.15,000 and
Rs.4,00,000: Given the increasing gap between demand and supply of
Digital Marketing professionals, a Digital Marketer commands a much
higher average salary compared to other industries.

28. Career in Digital Marketing
AVG. Starting Salary Packages in India
Search Engine Optimization Specialist – 3 lacks P.A
Social Media Marketing Specialist – 2.5 lacks P.A
Email Marketer – 2.5 lacks P.A
Paid Search Advertising (Google Adwords, PPC) – 3.5 lacks P.A

29. Popular Job Profiles In Digital Marketing
Digital Marketing Executive
Digital Marketing Specialist
Digital Marketing Manager or Team Leader
Digital Marketing Strategist/Analyst
Head of Digital Marketing
Head of Marketing/VP Marketing/CMO (Chief Marketing Officer)

30. References :
• https://www.shoutmeloud.com/what-is-affiliate-marketing.html
• https://neilpatel.com/what-is-content-marketing/
• http://www.startyourbusiness.in/digital-marketing-career/
• http://www.digitalvidya.com/blog/career-in-digital-marketing/