The document discusses the role of coaching style leadership in the 21st century. It argues that coaching is the most effective form of development as it promotes personal responsibility and active participation in self-improvement. Coaching transforms thinking through thoughtful questions rather than solutions. Leaders who adopt coaching inspire engagement and creativity from employees to drive organizational change and competitiveness. Coaching unleashes potential and innovation through reflection on experiences.

1. THE ROLE AND CONTRIBUTION OF COACHING STYLE
OF THE 21st CENTURY’ LEADER
Ph.D. Tatjana Mamula, assistant professor
M.Sc. Nikola Kužet
Belgrade, 20-22.10. 2015.
11/4/2015 1

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3. MARKETING 3.0
PRODUCTS CLIENTS BRANDS VALUES
MANAGEMENT
2000s - 2010
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

4. Value matrix
MIND
SATISFACTION
PROFITABILITY
BE BETTER
HEART
ASPIRATION
RETURNABILITY
DIFFERENCIATE
SPIRIT
COMPASSION
SUSTAINABILITY
MAKE A
DIFFERENCE
MISSION
VISION
VALUES
CORPORATIVE
INDIVIDUAL a
Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan (2010) Marketing 3.0., John Wiley & Sons, Inc., Hoboken, New Jersey

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christof niemann

6. The Next Learning Framework
10%
FORMAL
LEARNING
Physical Classroom
Virtual Classroom
& Webinars
Self Paced
Web Based Training
Social Networking & Micro-sharing & Interactive video
Expert directories TweetChats
Planned
Learning Spontaneous Learning On-The-Job
+
90%
INFORMAL LEARNING
Gaming & simulations Online communities
Online assessments
Social
Learning
On-Demand
Learning
Career
Learning
Learning apps Learning Videos e-courses &
recorded webinars
Career moves & assignments Special projects Feedback Coaching & mentoring
Publish and
feedback on blogs
Podcasts and
e-books
Job aids &
epss
Co-create
with Wiki’s
Innovation and
crowdsourcing
2011 Next Learning Unwrapped, Nick van Dam

7. Role of coaching in organizational learning
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Drawings by Gaša feachuring Pixpired http://pixpired.com/

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GENERATIONS

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MILLENNIALS

11. Four Highlights
• “I want it fast and I want it now”
• Premium on speed, ease, efficiency and convenience in all transactions.
• “I trust my friends more than „corporate mouthpieces”
• Definition of an expert has shifted from someone with professional or academic
credentials to potentially anyone with firsthand experience, ideally a peer or
close friend.
• “I‟m a social creature both online and offline”
• “I can make the world a better place”
• A generation taught to recycle in kindergarten wants to be good to the planet
and believes that collective action can make a difference.
Source: Christine Barton, Jeff Fromm, Chris Egan (2012), “The Millennial Consumer: Debunking Stereotypes”, Boston Consulting Group:
https://www.bcgperspectives.com/content/articles/consumer_insight_marketing_millennial_consumer/

12. MILLENNIALS IN THE DIGITEL ERA
Millennials
 Collaborative learning.
 Sharing stories with their peers.
 Multitasking.
 “do it by themselves” & “comfort
zone”.
 Relevant
 Interactivity.
 Engagement.
 CREATIVITY.
 INNOVATION.
Challenge.
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Educators
 MLearning.
 Gamification.
 Video as a learning medium.
 Nano-learning vs. Mini E-
Learning.
 Storytelling.
 Coaching.
 Measurable.
 HUMOR.
 FEEDBACK.
 PERSONAL LEARNING.
Design thinking.

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HBR ARTICLE Jeanne C. Meister, Karie Willyerd

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“Coaching is partnership with a client in the
contemplative-provoking and creative process which
inspires them to maximally develop their personal and
professional potentials.”
International Coach Federation, SAD

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→The role of the coach is not to teach, train, mediate, or be a mentor.
→The main “weapon” in the coaching arsenal is a “well-asked question”, not
offering solutions.
→Transformation of the manner of thinking is not simple, as it is not easy to
change deep-rooted opinions, beliefs, and perceptions of people. By asking
carefully tailored questions, the coach provokes thinking and reflection of
experiences, thus developing potential and creativity.
→The leader who encourages employees to adopt coaching style has in his
hands a powerful weapon which initiates and supports engagement at work.

16. The coach /mentor ladder
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Drawings by Gaša feachuring Pixpired http://pixpired.com/
→Coaching is the most efficient form of
work which enables use of the method of
learning through experience.
→ Such form of work implies responsibility
of the very person who is being
developed, and his or her active
participation in empowerment of their
capacities and skills.
→ Using different methods of work,
employees not only promote themselves,
but also apply the developed skills, thus
contributing to development of the
organization.
→ The only knowledge the coach needs to
have in order to support and assist others
in their development and change, is the
knowledge on the coaching processes, as
well as the skills, tools, and techniques
complementing this process.

17. Coaching style of the 21st century leader
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Drawings by Gaša feachuring Pixpired http://pixpired.com/
→ Leadership is a necessary factor
in the strategic organizational
change aimed at increasing
creation of new and useful
ideas by employees, as well as
their implementation within
the company.
→ Using influence, relationships,
and strategic behavior, leaders
may inspire, support,
streamline, and evaluate
creativity of their employees,
which results in
competitiveness of the
organization in contemporary
business environment.

18. Contribution of coaching style of the leader
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Drawings by Gaša feachuring Pixpired http://pixpired.com/

19. THE ROLE AND CONTRIBUTION OF COACHING STYLE
OF THE 21st CENTURY’ LEADER
Ph.D. Tatjana Mamula, assistant professor
M.Sc. Nikola Kužet
Belgrade, 20-22.10. 2015.
11/4/2015 19