E-Commerce in India Drive quality traffic to E-Commerce portals through organic SEO

1. E-Commerce in India
Drive quality traffic to E-Commerce portals through organic SEO
Sales originate through traffic and traffic originates through Google. Simple. Maybe not. The
statement may appear very clichéd but is modestly true. Following this many companies
(ignorantly, deliberately whatever) pay a good amount of their marketing spend to Google so
that their website can be seen at the top amongst the sponsored links but Google Research has
found out that 72% of all searchers click on a natural listing rather than a sponsored link.
But in that case what do these cut throat competition driven companies do. Most important for
them is that any form of online marketing done by them should focus on the quality of traffic
(read potential buyers) rather than the quantity of traffic.
SEO is a method of the optimizing web pages for improving its rank and online search.
Driving Quality traffic the correct way
1. WHITE HAT TECHNIQUES should always be used to drive the traffic since they pay in the
long run.
What are WHITE HAT SEO TECHNIQUES?
Ethical or accepted SEO techniques used to increase traffic are termed as White Hat SEO Techniques.
Briefly they are:
a) Keywords should be placed carefully and specially in the headers and title of your webpage.
b) Not stuffing keywords since that may result in rise in traffic in the short run but eventually in the
long run will not pay off.
c) Use back links which are incoming links to your website.
d) Do a link analysis which will tell you how many other web pages link to your page and thus you
will be able to analyze its popularity. Search engines work in a similar fashion and accordingly
rank your webpage.
2. ORGANIC MARKETING methods will lead to quality leads on your website.
What is ORGANIC MARKETING?
Non paid, natural method of online marketing which is done to increase traffic and
improve rankings is termed as Organic Marketing. White hat SEO techniques like proper
keyword usage, link building, Meta tagging etc are used in this type of marketing. It also
focuses on content creation and optimizing the web design to be search engine friendly.

2. 3. BLOGS. Since E-Commerce websites do not have much content with keywords so at
times it is difficult to rank them. Blogs can come to your rescue in this scenario where a
blog can be created along with your main site to drive traffic to your website.
4. CLASSIFIED ADVERTISEMENTS can also be used to increase traffic to your site.
5. DUPLICATE content should always be avoided.
6. USER GENERATED CONTENT like reviews etc. help in increasing traffic to your website
since search engines hold such content in high esteem.
7. IMAGES should have alt-tags which will help users to search for products online.
8. VIDEOS if placed on your website should be linked to You Tube to increase their search
prospects.
9. CONTENT and that too a fresh one be it text, audio, video etc should be added to your
website on a regular basis to ensure a regularly increasing traffic.
10. SOCIAL MEDIA INTEGRATION of a site may not directly lead to an increased traffic as far
as search engine perspective is concerned but it definitely has an effect in the overall
brand presence of the site which increases the site visibility and in turn traffic and
rankings.
Conclusion
Organic SEO can be best described by the idiom “Slow and steady wins the race”. Being
consistent pays and will take your site to higher rankings and hence more visitors. SEO-Search
Engine Optimization as the term suggests involves optimization with the search engine and
search engines are famous for being very finicky as far as the finer aspects of online marketing
are concerned. Genuine players are beautifully and the non-genuine ones are brutally
penalized.
Shweta Singh I Content I Tangerine Digital Entertainment Pvt. Ltd.
For E-Commerce solutions contact us at : ektad@tangerinedigital.com
Tangerine Digital Entertainment Pvt. Ltd. 2012 I www.tangerinedigital.com I www.tothenew.com