With food trends and preferences changing constantly, the fast-paced environment of social media offers the ideal platform for food brands to not only keep track of new developments, but also promote their products and offers. But which brands understand social the best and use it to effectively engage with customers and prospects? Using Talkwalker social intelligence, we analysed the social media performance of 28 leading food brands, from Oreo and Ben & Jerry’s, to Maggi and Marmite, to see which truly understand the value of Facebook, Twitter and Instagram. By taking an in-depth look at the social media performance of these brands, you’ll also be able to discover best practices and tricks to boost your social media strategy. Some of our key findings: • Men accounted for 54% of mentions for savoury food brands, while 55% of mentions for sweeter brands came from a female audience • Sweet brands dominated the overall conversation – in the Southern hemisphere, chocolate brands were the most popular • Oreo cookies is the social star with a strong presence on all major platforms and a clear strategy for each