When you gamify high-value interactions with customers, employees, and partners, you drive more sales, stronger collaboration, better ROI, deeper loyalty, higher customer satisfaction and more. Come and listen to Alice Thomson, our gamification expert, talking about how gamification works and look at the behind-the-scenes philosophy and psychology that make gamification so effective. Gamification is all about amplifying the effect of an existing, core experience by applying the motivational techniques that make games so engaging. See how that works with SuccessFactors and Bunchball.

1. Gamification
with Bunchball
and
SuccessFactors

2. TalenTeam Webinars
• TalenTeam’s platform to share
•
• 30 Minutes
•
• Feel free to stick around for questions afterwards

3. Most Exper i enced
par t ner i n EMEA
user s i s our
l ar gest
Cust omer
300, 000
Tal enTeamTal enTeam
i n Number si n Number s
Tal enTeamTal enTeam
i n Number si n Number s
Year s of
SuccessFact or s
LMS Exper i ence14
LMS pr oj ect s
del i ver ed by
our
consul t ant s.
48
Pr of essi onal l y
Cer t i f i ed
Consul t ant s20+
user s i s our
smal l est
Cust omer
450

4. Let the games beginLet the games beginLet the games beginLet the games begin
Gamification as a driver of engagementGamification as a driver of engagementGamification as a driver of engagementGamification as a driver of engagement
- Alice Thomson, Project manager at
TalenTeam

5. DefinitionDefinitionDefinitionDefinition
 ““Gamification is about enhancing an already existing experience by applying provenGamification is about enhancing an already existing experience by applying proven
motivational techniques that encouragemotivational techniques that encourage interactioninteraction with customers, employees andwith customers, employees and
partners, to helppartners, to help drive salesdrive sales, stronger, stronger employee engagementemployee engagement,, increased profitsincreased profits andand
customer satisfactioncustomer satisfaction.”.”
 ““Gamification is about enhancing an already existing experience by applying provenGamification is about enhancing an already existing experience by applying proven
motivational techniques that encouragemotivational techniques that encourage interactioninteraction with customers, employees andwith customers, employees and
partners, to helppartners, to help drive salesdrive sales, stronger, stronger employee engagementemployee engagement,, increased profitsincreased profits andand
customer satisfactioncustomer satisfaction.”.”

6. You already know itYou already know itYou already know itYou already know it
 Examples of gamification form every day life (amazon, health apps, any store loyalty cardExamples of gamification form every day life (amazon, health apps, any store loyalty card
like nectar)like nectar)
 Examples of gamification form every day life (amazon, health apps, any store loyalty cardExamples of gamification form every day life (amazon, health apps, any store loyalty card
like nectar)like nectar)

7. The human factor –The human factor – why gamification workswhy gamification worksThe human factor –The human factor – why gamification workswhy gamification works
 Human natureHuman nature
 The millennialsThe millennials
 RecognisableRecognisable
 Instant feedbackInstant feedback
 CompetitionCompetition
 Better ourselvesBetter ourselves
 Make progressMake progress
 AchieveAchieve
 Recognised for effortRecognised for effort

 Human natureHuman nature
 The millennialsThe millennials
 RecognisableRecognisable
 Instant feedbackInstant feedback
 CompetitionCompetition
 Better ourselvesBetter ourselves
 Make progressMake progress
 AchieveAchieve
 Recognised for effortRecognised for effort

gamification is 75 percent psychology and 25 percent
technology.” - Gamification by Design co-author Gabe
Zichermann

8. Pause for reflection…Pause for reflection…Pause for reflection…Pause for reflection…
Thinking about your company:Thinking about your company:
 Is your work force engaged today?Is your work force engaged today?
 Are they joining chat groups?, sharing and liking content?, volunteer for learning?Are they joining chat groups?, sharing and liking content?, volunteer for learning?
 What are you doing to keep up with changing tech?What are you doing to keep up with changing tech?
 How do you keep your “millennials” engaged?How do you keep your “millennials” engaged?

Thinking about your company:Thinking about your company:
 Is your work force engaged today?Is your work force engaged today?
 Are they joining chat groups?, sharing and liking content?, volunteer for learning?Are they joining chat groups?, sharing and liking content?, volunteer for learning?
 What are you doing to keep up with changing tech?What are you doing to keep up with changing tech?
 How do you keep your “millennials” engaged?How do you keep your “millennials” engaged?


9. Our PartnerOur PartnerOur PartnerOur Partner
VOLUNTARY
DEVELOPMEN
T
EMPLOYEE
TURNOVER
ONBOARDIN
G SPEED
+200
%
+200
%
+373
%
+373
%
-20% +18%+18%
TEAM
PERFORMANC
E

10. Strategic EngagementStrategic Engagement
--Why gamify my business?Why gamify my business?
Strategic EngagementStrategic Engagement
--Why gamify my business?Why gamify my business?
• Improve sales performance
• Increase formal and
informal learning
• Speed onboarding
• Raise customer satisfaction
• Retain top performers
• Boost the usage of
your CRM
system
Drive desired behavioursIdentify your goals Use gamification tools
• Points
• Badges
• Leader boards
• Levels
• Journeys
• Challenges
•
• Focus on the important
• Collaborate
• Learn new skills
• develop existing skills
• Have fun
• Inspire others
• Get involved
•
•
KPI

11. Engagement in learningEngagement in learningEngagement in learningEngagement in learning
 Boost “Deloitte Leadership Academy” usageBoost “Deloitte Leadership Academy” usage
 Gamification led to 37% increase in weekly usageGamification led to 37% increase in weekly usage
 20,000 unique users after launch20,000 unique users after launch
 Designed journey starts with an onboarding video for learningDesigned journey starts with an onboarding video for learning
 Rewards badges, levels and secret / limited edition badgesRewards badges, levels and secret / limited edition badges
 Boost “Deloitte Leadership Academy” usageBoost “Deloitte Leadership Academy” usage
 Gamification led to 37% increase in weekly usageGamification led to 37% increase in weekly usage
 20,000 unique users after launch20,000 unique users after launch
 Designed journey starts with an onboarding video for learningDesigned journey starts with an onboarding video for learning
 Rewards badges, levels and secret / limited edition badgesRewards badges, levels and secret / limited edition badges
“Every week you have a new
chance to be the best
learner on the site””- James
Sanders, Manager of Innovation at Deloitte Consulting
Watch
onboarding
video,
500pts
Select and
complete a
mission,
1000pts
Like
and share,
50pts
Comment
on forum,
75pts

12. Engagement in salesEngagement in salesEngagement in salesEngagement in sales
“Gamification can be used to nudge
salespeople to enter client information,
assess the quality of sales leads, and
follow-up after sales meetings. Following
these steps leads to a more effective sales
process, benefiting both the salesperson
and the company.” Brian Burke, Gartner
Researcher, 2017
Make 25
calls,
200pts
Register 10
Opportunities,
300pts
Qualify
7 leads,
150pts
5 DEMOs
500pts
SalesForce research:SalesForce research:
 90.4% gamification installations are successful in sales90.4% gamification installations are successful in sales
 71% say sales are up by between 11% - 50%71% say sales are up by between 11% - 50%
 90% of gamification is used in “opportunity conversion”90% of gamification is used in “opportunity conversion”
 84% report increase in CRM adoption84% report increase in CRM adoption
 50% of sales organisations run multiple manual sales50% of sales organisations run multiple manual sales
competitions per yearcompetitions per year
–– because it works!because it works!
SalesForce research:SalesForce research:
 90.4% gamification installations are successful in sales90.4% gamification installations are successful in sales
 71% say sales are up by between 11% - 50%71% say sales are up by between 11% - 50%
 90% of gamification is used in “opportunity conversion”90% of gamification is used in “opportunity conversion”
 84% report increase in CRM adoption84% report increase in CRM adoption
 50% of sales organisations run multiple manual sales50% of sales organisations run multiple manual sales
competitions per yearcompetitions per year
–– because it works!because it works!

13. Engagement in supportEngagement in supportEngagement in supportEngagement in support
 80% adoption at rollout80% adoption at rollout
 75% return on bi-weekly basis75% return on bi-weekly basis
 Training added to journeyTraining added to journey
 23% average decrease in call times23% average decrease in call times
 9% boost in customer satisfaction9% boost in customer satisfaction
 80% adoption at rollout80% adoption at rollout
 75% return on bi-weekly basis75% return on bi-weekly basis
 Training added to journeyTraining added to journey
 23% average decrease in call times23% average decrease in call times
 9% boost in customer satisfaction9% boost in customer satisfaction
Close
support ticket,
50pts
"Excellent"
feedback,
250pts
Complete
support
training,
500pts
95%
SLA,
200pts
“Instead of managing by command and control,
LiveOps had to find a way to motivate and engage
a highly distributed community of 20,000
independent call centre agents” - Bunchball

14. Engagement in recruitingEngagement in recruiting
and HRand HR
Engagement in recruitingEngagement in recruiting
and HRand HR
 Created challenge “CanYouCrackIt”Created challenge “CanYouCrackIt”
 Candidates “unlocked” the career pageCandidates “unlocked” the career page
 5000 applicants, 170 progressed5000 applicants, 170 progressed
 Follow up challenge in the plansFollow up challenge in the plans
 Created challenge “CanYouCrackIt”Created challenge “CanYouCrackIt”
 Candidates “unlocked” the career pageCandidates “unlocked” the career page
 5000 applicants, 170 progressed5000 applicants, 170 progressed
 Follow up challenge in the plansFollow up challenge in the plans
Onboard a
new hire,
250pts
Set up a
performance
plan,
500pts
Fill out a 360
feedback form,
400pts
Read
newsletter,
10pts
“Employee focused gamification applications
now exceed customer focused gamification
applications.”-Brian Burke, Research Vice
President at Gartner

15. Match made in heavenMatch made in heavenMatch made in heavenMatch made in heaven
Cloud

16. AnalyticsAnalyticsAnalyticsAnalytics
 User activity - actionable metricsUser activity - actionable metrics
 Identify trendsIdentify trends
 RRe-invest into what workse-invest into what works
 Keep stakeholders up do dateKeep stakeholders up do date
 Make results visibleMake results visible
 Review “success”Review “success”

 User activity - actionable metricsUser activity - actionable metrics
 Identify trendsIdentify trends
 RRe-invest into what workse-invest into what works
 Keep stakeholders up do dateKeep stakeholders up do date
 Make results visibleMake results visible
 Review “success”Review “success”


17. Get your game hat on!Get your game hat on!Get your game hat on!Get your game hat on!
 Who are your users?Who are your users?
- map out demographics, activities, pressure points, past success- map out demographics, activities, pressure points, past success
 What are your challenges?What are your challenges?
- what are you struggling with right now? Engagement survey?- what are you struggling with right now? Engagement survey?
 What are your journeys?What are your journeys?
- Understand and document your journeys and start with one- Understand and document your journeys and start with one
 What are your targets?What are your targets?
- How will you measure success? What are your rewards?- How will you measure success? What are your rewards?


 Who are your users?Who are your users?
- map out demographics, activities, pressure points, past success- map out demographics, activities, pressure points, past success
 What are your challenges?What are your challenges?
- what are you struggling with right now? Engagement survey?- what are you struggling with right now? Engagement survey?
 What are your journeys?What are your journeys?
- Understand and document your journeys and start with one- Understand and document your journeys and start with one
 What are your targets?What are your targets?
- How will you measure success? What are your rewards?- How will you measure success? What are your rewards?



18. ContactContactContactContact
Andrew KayAndrew Kay
akay@talenteam.comakay@talenteam.com
Andrew KayAndrew Kay
akay@talenteam.comakay@talenteam.com