This presentation summarizes Blackberry's relaunch efforts. It discusses Blackberry's history and reasons for its decline, including failing to innovate fast enough. The presentation outlines Blackberry's relaunch which includes new phones running Android, Blackberry OS, and Windows. It highlights key features like security, the Hub for messaging, and an app to monitor privacy. The goal of the relaunch is to position Blackberry as a choice for youth and professionals beyond just email.

1. Asad Akhtar
Presentation
ON
Blackberry
By

2. Re-launch
OF
Blackberry

3.  This presentation is about Re-launch of
blackberry By Blackberry limited (RIM)
 We will take you through
Introduction of the company
Reason for failure of blackberry
Re-launch

4.  Company Name: Blackberry Limited
Originally known as Research In Motion
 BlackBerry Limited is a Canadian multinational
company specializing in enterprise software and
the Internet of things

5.  Company Location
Head Office:
 Blackberry Headquarters 2200 University Ave. E Waterloo,
ON, Canada N2K 0A7

7.  To create awareness about the BlackBerry
brand in the youth market segment.
 Positioning Blackberry as the „Smartphone‟
of choice for the youth and young
professionals.
 Highlight Blackberry's beyond email
capabilities.

8.  They didn't innovate fast enough
They didn't change their operating system to match
the new offerings from their competitors and then
they couldn't change the physical form of their
phones

9.  Their focus was on Enterprise not on
Consumers
Sales Director of BlackBerry seeing 90% of all
revenue coming from Enterprise, it would
have been easy for him to just focus on this
market segment and forget that anything else
existed.

10.  They couldn't grow the Consumer sales
hey did have a place in the consumer marketplace.
But they couldn't grow it. The reasons are that their
devices looked ugly compared to iPhones and many
android devices.

11.  They insisted on their OS
BlackBerry's OS you couldn't do this and even today
there is only a small portion of apps available.

12. Re-Launch

13.  Weakness.
 Inability to market the brand
 Blackberry os
 Poor presence in the mobile market
 Losing brand loyalty amongst non-corporate
customer
 Market perception of device being for
“professional”
 R&D limited on innovation capabilities

14.  Strengths.
 Has developed an established brand
 Highly secure phone
 Strong focus on narrow customer
 Blackberry brand loyalty amongst market of
corporate/ business customer
 Expanding global customer base
 Has a loyal market share

15.  The BlackBerry® Smartphone is designed to
be different from other Smartphone’s

16.  Blackberry Lunch three variant.
◦ Android (7.0 - Nougat)
◦ Blackberry OS
◦ Windows 10

17.  The power of BlackBerry is now on Android™.
That means you get access to over a million
apps on Google Play™ and great experiences
that come with this OS.

18.  BlackBerry OS is a proprietary mobile
operating system developed by BlackBerry
Limited for its BlackBerry line of Smartphone
handheld devices. The operating system
provides multitasking. with new Features
wide Blackberry App world . highly secure for
enterprise complete data sink with blackberry
cloud.

19.  The key business features and benefits of
Windows 10 Mobile. We also briefly explain
the Universal Office apps and other
productivity apps, Mobile Device Management
(MDM). Blackberry smart phones Powered by
Microsoft.

20.  Charge your Blackberry back at the desk with
the BB Docking Station, or set up your
Blackberry as a secondary screen and be a
master multitasked.

21.  Four USB 2.0 ports deliver connectivity to the USB
devices you use most.
 HDMI and VGA ports support legacy and evolving
video devices, and the Windows 8 “Snap” UI
feature, which allows two Windows Store apps to
be viewed simultaneously when the blackberry is
connected to an external display through the
docking station.
 An Ethernet/LAN port keeps you online while
headphone and microphone jacks keep you
connected to your multimedia and
videoconferencing activities.

22.  The DTEK™ by BlackBerry® for Android app
will automatically monitor your OS and apps
and let you know when your privacy could be
at risk and how you can take action to
improve it. With just a quick glimpse you can
see the overall security rating for your device

23.  All Your Messages in One Place.
 Keep organized with BlackBerry® Hub. This
unified inbox is an irreplaceable tool for
consolidating all of your messages in one
place – whether it’s email, calendar, social or
phone calls.

24.  RIM’s most notable product is easily a
“Blackberry”.
 It has long been known as the phone with email
access on the go, with security that has been
difficult to match for its competitors.
 Also, the BBM service is its core competence as
well as a differentiating factor from other smart
phones available in the market.
 Main features that a BlackBerry smart phone
offers are: 1. Push Email 2. Instant messaging
features (BBM) 3. Mobile Telephone 4. Text
messaging 5. Internet Faxing 6. Web browsing 7.
Multi-touch interface

26. Thank YOU
Tip: Customer buy for their reason ,not yours.