Hoosick Rising 3 - Project Ideas Workshop
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SWOT Analysis
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Hoosick Rising 3 - Project Ideas Workshop
- 1. Community Project Ideas Session July 22, 2014 1
- 2. Tonight’s Objectives 1. Exciting updates from community leaders 2. Hoosick Rising Overview & Community SWOT 3. Work-Session: Project Ideas 4. Next Steps 2 Tonight is about exchanging information and ideas to keep Hoosick Rising.
- 3. 3 What is Hoosick Rising? Economic Development & Marketing Strategy: 1. Identifying and organizing project ideas into a realistic, implementable plan to achieve goals: o Increase visitation/tourism o Attract new residents o Grow businesses o Continue momentum o Boost quality of life and place 2. Get more people involved in community development
- 4. What are Hoosick’s top strengths, weaknesses, opportunities, and threats? 4
- 5. 5 Hoosick Strengths • Small town living • Private investment by community-minded entrepreneurs • Schools and youth programs • Historic and natural resources • Hoosick Rising
- 6. 6 Hoosick Weaknesses • Population decline • Disinvestment in built environment • Proximity to large markets - Small labor pool - Limited consumer demand • Limited collaboration/communication between local businesses • No higher education institution
- 7. 7
- 8. 8 Hoosick Weaknesses • Population decline • Disinvestment in built environment • Proximity to large markets - Small labor pool - Limited consumer demand • Limited collaboration/communication between local businesses • No higher education institution
- 9. 9 Hoosick Opportunities • Regional partnerships • Growing artist/entrepreneurial environment regionally • Trend back to urban-small city living • Agriculture/Farm-to-table/Sustainable Food - Various Ag Initiatives - Made in NY movement
- 10. 10 Hoosick Threats • Growing tax burden on residential properties • Loss of large employer • Aging population
- 11. 11 Tonight’s Discussion Topics • Entrepreneurship and Small Business Development: Opportunities for networking and fostering makers/creators • Built Environment: Downtown, Residential, commercial, public spaces and places. • Marketing the Region for Tourism/Visitation/Recreation • Historic and Natural Resources: Access and Quality • Education and Workforce: Youth through retirement • Thinking beyond Hoosick's borders: Opportunities to partner with Route 22 Corridor communities
- 12. 12 Group Worksheets 1) Take 15-minutes and fill out SWOT boxes 2) Use the SWOT discussion to brainstorm projects and initiatives for remaining 30 minutes
- 13. Project-Based Approach Example Inform regional markets about the great things happening in Hoosick Web-presence Community Business Card Social Media Advocates Initiative
- 14. 14 Let’s Get to Work! Group Discussion Questions: a) What ideas, projects, or initiatives might be considered in this top topic area that would improve the economy of the Hoosick Community? b) How would this project help the community? c) Who should be at the table in designing and implementing projects and initiatives? If we don’t know “names”, what skills are needed? d) What other information might you need to help design this initiative/project?
- 15. 15 Sooo….What’s Next? Next Meeting: • September – Date TBD • Refine project ideas, identify priorities Your August to-to list: • Invite 5 new people to the next meeting • Get Social: Talk, Tweet, Post about Hoosick Rising • Send us your and other’s great ideas
Hinweis der Redaktion
- Sign-in sheet going around Thanks for being here - says a lot about this community
- Tonight is about getting all ideas on the table & synthesizing those ideas Also about building consensus around ideas
- How many is this your first Hoosick Rising meeting? This is our second public meeting, first workshop Hoosick Rising is at it’s core a community development planning effort intended to identify projects & initiatives that the community can undertake to Also about engaging new residents and stakeholders to lead initiatives That’s why it’s so important you’re here tonight
- Over the past few months we’ve been conducting interviews, meetings, and data analysis Present top 3-5 SWOT’s for community as whole Later ask you to do this for specific content areas, this will set the groundwork for that discussion
- WE could list hundreds of things here, but tried to summarize it into 5-key points Small town living with access to larger urban areas Private investment – not just investing in a space, investing in a place – thinking beyond the borders of their site - for them to succeed, Hoosick needs to succeed For the size of the community, have a lot of youth-based education and recreational opportunities – investing in your future -- HAY C 3 and strong public/private schools Lots of unique, interesting historic and natural amenities – also seem to be working to tie the two together, Hoosick Rising – Fact that Town and Village are working together, spearheading this effort is a huge strength
- No higher ed: Kids heave to leave to go to college/trade school or access other training opportunities
- From 2007 to 2014, lost 100 residents in community, likely related to recession --- peak in 1900’s was about double Losing children/school age kids Increase 20-30 year olds Decline mid-career, core workforce 35 to 50 year olds 50+ added residents
- Population decline correlates with loss of local employment opportunities Contributes to continued disinvestment in built environment as demand for commercial space by businesses and residential space declines – less demand for services locally Challenge: Happened slowly No higher ed: Kids heave to leave to go to college/trade school or access other training opportunities - also, higher education institutions spur innovation and creativity
- Regional partnerships – combine resources, surrounded by small communities experiencing same challenges, need to work together, pool resources Artist – up and down the Hudson valley, ties in with Hoosick’s history and some notable current residents - Entrepreneurs/creators/makers – last meeting we discussed how economy is changing, lines between artists and entrepreneurs are blurring and people with different skill sets are collaborating to pursue startup opportunities, -- that’s why it’s so important for business community to engage with each other frequently
- Tax burden – as loss of commercial properties - Housing may become more inexpensive but taxes will continue to grow Employer – several large employers, loss = relocation
- ROB
- Christa
- Approach: about “doing” Too easy to get stuck planning – moving away from strategic planning to “strategic doing”
- Thoughts on a weekend in September? We will summarize findings/ideas from tonight and get them on Town and Village websites