This time, it's our approach to Digital Transformation - how our experience and competences can help organizations widen the funnel at each stage of digital customer buying journey.

1. DIGITAL FRONT OFFICE
OFFERING

2. ABOUT TUATARA
We bring together experts with many years of
experience in the financial and
telecommunications sectors
We employ almost 100 consultants, architects,
designers, project managers and developers
We are a company with global aspirations,
we have an ambitious, results oriented growth
strategy
We are operating only on Polish capital,
supported by investment funds, private
investors and EU funding
TUATARA HQ
Warsaw, Poland
TUATARA Middle East
Muscat, Oman
Abu Dhabi, UAE
2

3. Analytics
for revenue growth
Business Process
Management
IT Strategy
Customer Experience
in digital channels
Document management
Analytics
for operational excellence
Order management
and fulfilment
Digital enterprise
Omnichannel commerce
and marketing
Workflow design
Real-time marketing Integration and SOA Big Data Analytics Multipurpose Web Integration
ADVANCED ANALYTICS
BUSINESS PROCESS
MANAGEMENT CONSULTING
DIGITAL
TRANSFORMATION
ENTERPRISE CONTENT
MANAGEMENT
AREAS OF EXPERTISE
3

4. DIGITAL
TRANSFORMATION
4

5. 5
Digital Strategy Interactive Design Unique User Experience
DIGITAL
TRANSFORMATION

6. HOW TO DELIVER REAL SATISFACTION
01
Awareness/Interest
6
Consideration
02
Purchase
03
Retention
04
Advocacy
05
Expand
REACH
Enable
EXPERIENC
E
ATTRACT
to buy
LOYALIZE
for cross
/ upsell
Increase
SATISFACTION
CUSTOMERJOURNEY
WHAT DOES
THE CUSTOMER DO?
WHAT YOU CAN
DO?

7. EXPAND REACH
Reach customer
with most accurate
information
Increase brand
awareness
7
GOALS:
• Reach customer
with most accurate information
• Increase brand awareness
• Reach new customers
HOW TO ACHIEVE:
• Deliver personalized
content in all channels
• Adjust offer to customer needs
• Expand audience
by use of Marketing Tools
• Real Time Marketing
01
OUR PRODUCTS & SERVICES:
• Business Consulting
• UI/UX Design
• Content Preparation / Authoring
/ Copywriting
• Real Time Marketing Automation
TECHNOLOGY:
• IBM WebSphere Portal
• IBM Web Content Manager
• IBM Mobile First
• IBM Watson Content Hub
• Social Networks (Facebook, Twitter)

8. 01
CUSTOMER
JOURNEY
EXPAND REACH
HOW TUATARA CAN HELP:
• Prepare digital strategy
for new channels
• Improve segmentation
• Setup campaigns based
on real-time data
8
Awareness/Interest

9. Deliver seamless
experience
Track potential
customer
GOALS:
• Deliver information to convince customer
• Continue with positive Brand experience
• Deliver seamless experience over all channels
(Mobile, Web, Call Center, Social Media)
• Track potential customer
HOW TO ACHIEVE:
• Deliver personalized content in all channels
• Adjust offer to customer needs
• Expand audience by use of Marketing Tools
• Real Time Marketing
• Online Chat
• Social Presence
• Product Catalog and Intranet for employees
ENABLE EXPERIENCE
OUR PRODUCTS & SERVICES:
• Business Consulting
• UI/UX Design
• Content Preparation / Authoring /
Copywriting
• Real Time Marketing Automation
TECHNOLOGY:
• IBM WebSphere Portal
• IBM Web Content Manager
• IBM Mobile First
• IBM Watson Content Hub, Social Networks
(Facebook, Twitter)
• IBM WebSphere Commerce
• IBM Sametime
• IBM Tealeaf Customer Experience
9
02

10. ENABLE EXPERIENCE
10
CUSTOMER
JOURNEY
HOW TUATARA CAN HELP:
• Test user Experience across
channels and propose
corrective actions
• Design and implementation of
products for digital sales
• Ensure seamless multichannel
experience
02
Consideration

11. GOALS:
• Enable customers to easy acquire/buy products and services
• Enable customers to use all available channels
• Track customers progress
• Propose dedicated personalized services,
products and offers
• Register for Loyalty Program
HOW TO ACHIEVE:
• OnBoarding App for Point of Sales
• OnBoarding App for Door 2 Door sales
• E-Commerce
• Omni channel - Self Care
• Cross sell and promotion
• Ads and Promotions management
• Loyalty Program implementation
ATTRACT TO BUY
OUR PRODUCTS & SERVICES:
• Business Consulting
• UI/UX Design
• Content Preparation / Authoring / Copywriting
• Real Time Marketing Automation
• IntegrationTraffic Monitoring
• OnBoarding App
• Omni Channel Self Care
TECHNOLOGY:
• IBM WebSphere Portal
• IBM Web Content Manager
• IBM Mobile First
• IBM Watson Content Hub
• Social Networks (Facebook, Twitter)
• IBM WebSphere Commerce
• IBM Sametime
• IBM Tealeaf Customer Experience
11
Propose dedicated
personalized services
Enable customers
to use all channels
03

12. ATTRACT TO BUY
12
CUSTOMER
JOURNEY
HOW TUATARA CAN HELP:
• Measure to identify lost
opportunities across channels
• Integrate channels for lost
opportunities reduction
• Introduce seamless selfcare
solutions across channels
03
Purchase

13. LOYALIZE FOR CROSS / UPSELL
13
GOALS:
• Enable customers to use the product
• Enable upselling
• Deliver personalized Customer Experience
• Measure Customer Behavior & Experience
• Increase customer loyalty
HOW TO ACHIEVE:
• Omnichannel - Self Care
• Personalized content
• Dedicated Mobile and Web Apps
• Real Time Marketing
• Promote other services to enable upsell
• Loyalty Program promotions and offers
• Gamification
OUR PRODUCTS & SERVICES:
• Business Consulting
• UI/UX Design
• Content Preparation / Authoring / Copywriting
• Real Time Marketing Automation
• Integration Traffic Monitoring
• Omnichannel Self Care
TECHNOLOGY:
• IBM WebSphere Portal
• IBM Web Content Manager
• IBM Mobile First
• IBM Watson Content Hub
• Social Networks (Facebook, Twitter)
• IBM WebSphere Commerce
• IBM Sametime
• IBM Tealeaf Customer Experience
Enable customers
to use the product
Increase customer
loyalty
04

14. LOYALIZE FOR CROSS / UPSELL
14
CUSTOMER
JOURNEY
HOW TUATARA CAN HELP:
• Test user satisfaction
and propose corrective actions
• Build and deploy
recommendation engines
04
Retention

15. INCREASE SATISFACTION
15
GOALS:
• Measure Customer Satisfaction
• Enable tools to share positive experience
• Encourage customers to be Advocates
HOW TO ACHIEVE:
• Collect user activity
from various sources (Google, Apple)
• Use monitoring tools like Tealeaf
• Get Customer feedback from online forms,
mobile apps and phone surveys
• Analyze customer responses
to improve Customer Experience
• Enable easy sharing of positive feed
in Social Media
• Enable Loyalty features
for promoting services to new users.
OUR PRODUCTS & SERVICES:
• Business Consulting
• UI/UX Design
• Content Preparation / Authoring / Copywriting
• Traffic Monitoring
• Omni Channel Self Care
• Sentiment Analysis & AI Tools
TECHNOLOGY:
• IBM WebSphere Portal
• IBM Web Content Manager
• IBM Mobile First
• IBM Watson Content Hub
• Social Networks (Facebook, Twitter)
• IBM WebSphere Commerce
• IBM Sametime
• IBM Tealeaf Customer Experience
• IBM Forms Experience Builder
Measure Customer
Satisfaction
Encourage Advocacy
05

16. INCREASE SATISFACTION
16
CUSTOMER
JOURNEY
HOW TUATARA CAN HELP:
• Analyze unstructured data to have
best possible view on Customer
satisfaction
• Use social media analysis
automation to identify and act
on feedback from customers
05
Advocacy

17. WE WILL HELP YOU WIDEN THE FUNNEL
17
0
1
Awareness/
Interest
Considerati
on
0
2
Purcha
se
0
3
Retenti
on
0
4
Advoca
cy
0
5
Expand
REACH
Enable
EXPERIENC
E
ATTRAC
T
to buy
LOYALIZ
E
for cross
/ upsell
Increase
SATISFACTI
ON
CUSTOMER
JOURNEY
WHY TUATARA?
Because we are best
at discovering value
from unstructured
data

18. @tuatara_pl facebook @tuatara.pl
TUATARA Sp. z o.o.
Aleje Jerozolimskie 132
02-305 Warszawa
Polska
M: +48 726 648 000
E: office@tuatara.pl
TUATARA BUSINESS SOLUTIONS LLC
Knowledge Oasis Muscat 4
Al-Seeb, Muscat
P.O. Box 63-135 KOM
Sultanate of Oman
www. tuatara.pl
@tuatara_pl facebook @tuatara.pl
TUATARA Sp. z o.o.
Aleje Jerozolimskie 132
02-305 Warszawa
Polska
M: +48 726 648 000
E: office@tuatara.pl
TUATARA BUSINESS SOLUTIONS LLC
Knowledge Oasis Muscat 4
Al-Seeb, Muscat
P.O. Box 63-135 KOM
Sultanate of Oman
www. tuatara.pl
@tuatara_pl facebook @tuatara.pl
TUATARA Sp. z o.o.
Aleje Jerozolimskie 132
02-305 Warszawa
Polska
M: +48 726 648 000
E: office@tuatara.pl
TUATARA BUSINESS SOLUTIONS LLC
Knowledge Oasis Muscat 4
Al-Seeb, Muscat
P.O. Box 63-135 KOM
Sultanate of Oman
www. tuatara.pl
THANK YOU