In Segment 8 we are warning you of potential dangers and the pitfalls of social media. Even though there are clear and present dangers, you still can not ignore nor back away from social media marketing in this day and age. What you can do to protect yourself and your company. See this segment and plan wisely.

1. Social Media Issues
Segment 8
Potential Pitfalls, Warnings and Dangers
Of Social Media Marketing;
TTC Media

2. TTC Media
We would not be doing our job properly if we
Did not point out the potential downfalls of
Social Media marketing.
With that said, let's now explore exactly what
We are talking about.
Data mining. When you start using Social Media
Marketing, you are opening yourself up to data
Mining from your competition, vendors, suppliers
Employees and even the government.

3. TTC Media
Everything you post, every move you make,
Every video you produce, is open for everyone
To view and comment on.
What you are communicating is being collected
By your competition, vendors, suppliers,
Employees and potentially the government
For various reasons.
What you communicate must be carefully
Crafted.

4. TTC Media
Convey sensitive information about your
Company and everyone has it.
Accidentally show proprietary information about
Your products or procedures and it's no longer
Proprietary.
Give to much detail about a super sale you are
Planning and your competition beats your price
And your timing.

5. TTC Media
These are only a few areas of concern. There
Are some new levels that must be taken into
Consideration.
If you are collecting data feedback from
Customers, are you sure that it's your customers
Giving you that feedback?
Is it possible that it's your competition flooding
You with what they want you to think?

6. TTC Media
You have to ask, If I were a vendor, could I
Possibly benefit from crafting a well thought
Out plan to flood you with positive feedback
And artificial demand for my products?
Possibly getting retailers to increase orders
For my goods and or services? That would
Surely increase my own profits. How do you
Discover if this is happening to you?

7. TTC Media
If you do not think this can happen to you, think
Again. If it isn't happening yet, it is only a
Matter of time.
How can you spot it if it is? You have to check
Actual sales to the feedback. If they are not
In line, then you are being flooded with
Information designed to get you to act in a way
That is not in your best interest.

8. TTC Media
If or when you find yourself being flooded with
False information, you want to track it and
Possibly even set up special surveys or polls
To capture the flood of false information.
Soon you will know beyond a shadow of a doubt
Exactly who is flooding you with false
Information and then you can address these
Issues with your supplier determining if you
Even want to continue with them.

9. TTC Media
If you think that all of these issues are of
Major concern, we saved the best for last.
Negative Campaigning. This can happen within
Or externally from your Social Media marketing.
The bigger the company, the more likely it is
That you have ticked off a number of people
Who have not forgotten about their perceived
Bad experience with your business.

10. TTC Media
If you are getting hit with a negative campaign
Internally on your Social Media sites, that is
Actually not a major threat. In fact it is an
Opportunity to fix an issue. It could be the
Best thing that ever happens to you if you play
It properly.
If you do not address the issue(s), then you
Could find yourself always being heckled by
Someone who is waiting for you to do right.

11. TTC Media
Internal heckling is going to happen no matter
What. For some people, it's their only release
And they falsely believe they are doing some
Form of harm or good.
These people can always be turned off. We
Must point out though, that some hecklers are
Legitimately ticked off customers so be
Careful not to dismiss them. Engage them all
Before you block them. You could just mine
Gold from a new very happy customer.

12. TTC Media
The external negative campaigns are the
Toughest to spot and then try to defend against
Provided you can even defend against them.
If you are not searching the web to see what
Kind of information is being conveyed about
Your company, you could just find yourself out
Of business as your customer base dries up.

13. TTC Media
You must be searching the web on a regular
Basis to see what is going on. What is not there
One day is the next and it could cost you
Everything.
Address any and every issue you come across
And do everything you can to turn the issues
Around. For each issue you turn around. Do not
Hesitate to show the results to the world. It
Becomes a part of your positive image.

14. TTC Media
As we have pointed out before, just about every
Business has a presence on the web, even if
They do not have a web site. Area's for review
Of your business are available for anyone to
Comment on.
Be aware that there is a very high chance that
People on Blogs, other Social Media sites and
On news sites, are talking about your business.
There is more scrutiny than ever.

15. TTC Media
As we have said and will continue to say, even
Though you may not have a web site, you do
Have a web presence. You need to control
That presence and you must control your web
Image. If you do not, someone else will.
You can not afford to ignore Social Media and
You can not afford to not participate any longer.
Further delays will cost you.

16. TTC Media
This ends Segment 8 of Social Media Issues.
Social Media Issues Is An Ongoing Series
Produced And Published By Us.
Stay Tuned For More.

17. TTC Media
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