As the most trusted form of communication, direct mail is commonly used by leading insurance companies … and produces outstanding results. This infographic give you the top 8 insights from high performing insurance direct mail campaigns.

1. Top8InsightsFor
CreatingHighPerforming
Direct MailCampaigns
In a world full of social media, email marketing, and
blogging, it seems that the traditional way of doing
things is no longer relevant.
As the most trusted form of communication, direct mail is commonly
used by leading insurance companies … and produces outstanding
results. The top 8 insights from high performing insurance direct mail
campaigns are listed below.
1. Power of Personalization
2. The Color of Success
Based on a Direct Marketing
Association study, even when there was
a charge associated with calling a local
telephone number, the local number
outperformed the toll-free number by
Prospects who requested
information within the
previous year
outperformed cold
prospects by a staggering
of consumers say they
prefer direct mail for
brand communications, in
nearly every product and
service category.
A direct mailing that is personalized and featuring
color can increase the rate of response by
6.5%More than higher
the original response rate.
3x
The use of color creates a more dynamic
piece and makes the insurance offer
hold significantly more value. The higher
quality color applications generated a
higher response rate by
3. Multi-Dimensional Direct Mail
These types of
mailings should only
be used for
high-value prospects,
since they can
increase costs per
lead by
Multi-dimensional mailings have consistently
outperformed standard direct mailings by
50%
4. Local Numbers, More Responses
5. Hot or Warm Prospects > Cold
6. Keep it Relevant
7. Combining with Other Campaigns
8. No New Inserts
250%
33%
Even in cases where the
prospect hadn't expressed
interest in four years, the
lukewarm prospect still had a
higher response rate than
cold prospects.
of respondents never purchase
products from mailings because
of the inserts. Inserts can alienate
your customer base and should
be used with care.
75%
of consumers have received direct
mail for products or promotions
that they've already purchased.
Consumers hate nothing more
than receiving direct mail for an
offer that isn't relevant or for
something they have already
purchased. In addition, it costs
your business money to send the
irrelevant mailing.
1,230%
173%
86%
20% 44% 62%
7
6
16%
5
75%
2
1
3
4
4
higher return when
you combine direct
mail with your
other marketing
campaigns.8
more effective
outdoor campaigns
when combined
with a direct mail
campaign.8
higher return on an
online campaign
when amplified by
a direct mail
campaign.8
9
an Omnicom Agency
SOURCES:
1. epsilon.com/news-and-events/press-releases/2012/consumer-survey-reveals-notable-difference-channel-preferences-m
2. postalnews.com/postalnewsblog/2012/09/18/the-effectiveness-of-highly-personalized-direct-mail/
3. the-dma.org/whitepapers/TestingDMWhitePaper-GAWrightFINAL100305.pdf
4. onlinemarketinginstitute.org/blog/2013/06/why-direct-mail-still-yields-the-lowest-cost-per-lead-and-highest-conversion-rate/
5. the-dma.org/whitepapers/TestingDMWhitePaper-GAWrightFINAL100305.pdf
6. the-dma.org/whitepapers/TestingDMWhitePaper-GAWrightFINAL100305.pdf
7. loyaltyleaders.org/press-releases.php#press_release_2
8. printinthemix.com/Fastfacts/Show/468
9. techzone360.com/viewette.aspx?u=http%3a%2f%2fwww.techzone360.com%2fnews%2f2008%2f03%2f04%2f3306706.htm