Get a deeper understanding of who TIE Kinetix is and how we help our customers and partners to market, sell, deliver and analyze online

1. INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION
“TIE Kinetix is absolutely
important to our whole
channel strategy.”
Unify
“TIE Kinetix enabled us to
streamline process, offer richer
content and helped us generate
more online revenue.”
T-Mobile

2. About TIE Kinetix
TIE Kinetix transforms the digital supply chain by providing total integrated
e-commerce solutions. These integrated e-commerce solutions maximize revenue
opportunities by minimizing the energy needed to market, sell, deliver and analyze
online. Customers and partners utilizing TIE Kinetix consistently benefit from innovative,
field tested technology and are able to remain focused on their core business. TIE
Kinetix develops cloud and license based solutions, and is backed with over 25 years of
proven technology and awards.
TIE Kinetix is a publicly traded company on the NYSE Euronext, and has offices in the
United States, The Netherlands, France, Germany, Austria, Switzerland, Spain,
United Kingdom and Australia.

3. Your Business
Customers and Partners
Market, Sell, Deliver and Analyze through the supply chain.

4. INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION
Solutions Results
Retail Channel Marketing
VAR Channel Marketing
Content Monetization
CONTROL TRACK Rich Content
Experiences on 3rd Party Websites
BOOST Online Sales Through
E-tailers
MAXIMIZE Lead Generation and
Brand Control Through Partners
INCREASE Bottom Line by
Monetizing Your Content
Market with Content Syndication Solutions

5. Results
B2B and B2C Web Shops
Full Back Office Integration
Multi-channel and White-
label E-Commerce Solutions
INCREASED Flexibility,
Efficiency and Profitability
FASTER Time to Market
with New Products
Marketing Sales IN CONTROL
of the Business, not IT
Sell with E-Commerce Solutions
Solutions
INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION

6. Results
Managed Service for EDI
Remote Managed Services
B2B Integration Software
(XML, EDI, VAN E-Invoicing)
PREDICTABLE Lower Costs
24/7 Managed Solution
QUICK and TANGIBLE ROI
Deliver with Integration Solutions
Solutions
INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION

7. Results
Corporate Management Scorecard
Finance Reporting and Forecasting
Procurement Reporting and
Forecasting
Sales Discovery Planning
Increased Conversion, Sales
Higher ROI
Greater Visibility More Control
Faster Time to Market
Analyze with Business Intelligence Solutions
Solutions
INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION

8. Spotlight Customers
We make technology perform so our
customers can focus on their core business.

9. Spotlight Partners
We help strategic partners achieve
global success with a local presence.

10. Source: TIE Kinetix Customer Satisfaction Survey99.1% Customer Satisfaction
Sanjay Kumar,
Vice President Communications Media Industry
Progress Software
Michael Zahner,
IT Director
Streamlight
Martijn van der Neut,
Online Publisher
Sanoma Media
“As a company, TIE Kinetix has been
great with rapid response to many
activities. Very little red tape, with a
great commitment to making things
happen, which is critical.”
“I often find myself saying ‘thank goodness for TIE Kinetix’. The solutions
just work, which is one of the highest compliments you can pay to a vendor.”
“It enriches our online portfolio
and allows us to provide an even
better experience for the
customer at the right moment
with the right information.”

11. Over 25 Years of Proven Technology
“TIE Kinetix enabled us to streamline
process, offer richer content and helped
us generate more online revenue.”
“You have an edge over
your competition, and it’s
in having that outstanding
support team. With other
service providers you
don’t receive the same
level of support that
TIE brings. That’s a real
value to Zippo.”
“The fact that TIE Kinetix can directly
communicate with our customers in the
local language is worth its weight in gold.”
Tessel Jarigsma,
Director of Internet New Media
T-Mobile
David Webb
Business Analyst
WD-40
Russel Safran,
Sr. Systems Analyst
Zippo

12. Robin Pilcher
Global Channel Marketing Manager
Unify
Formerly Siemens Enterprise Communications
“TIE Kinetix’s content
syndication solutions have
become an absolutely critical
vehicle for launching
Unify’s campaigns and new
solutions in the channel.”

13. In 2001, Unify introduced the TIE Kinetix Content Syndication and Channel
Marketing solutions in the Netherlands. After receiving multiple awards and
seeing the success of the solution, Unify globalized their channel marketing
and partner programs with TIE Kinetix in 2008. Unify is still a strong
customer and continues to use the solution today.
Content Syndication Reference Case
Unify
Formerly Siemens Enterprise Communications
Challenge
Channel partners needed a better way to generate leads, nurture
prospects and increase sales.
Enablement of marketing materials and time-to-market through channel
partners was too slow.
Unify had very limited control of branding and solution information
throughout partners.
Channel partners did not have the time and resources to stay up-to-date
with the latest solutions and campaigns in the market.

14. Solution
Real-time content updates on partners’ websites in over 15 languages
Automated co-branding of marketing content such as emails, brochures,
datasheets and whitepapers for partners’ sales and marketing activities
Web-based emailing system for partners to send out pre-built email
campaigns tied directly to syndicated landing pages on partner websites
Real-time reporting on partners’ content, campaigns, emails, leads, etc
Automated lead generation campaigns
Increased organic search engine ranking for an identified key phrase
Integrated social media throughout partners

15. Source: Unify
Results
100% Increase
in Consistency of Branding and Messaging
30% Increase
in Lead Generation
with Channel Partners
55% Increase
in Marketing Activities
20% Increase
in Organic Search
Ranking
98%
Partners
Did Not Need
Campaign
Assistance
50% Higher
Chance of Closing Leads
Increased

16. Tessel Jarigsma
Director of Internet New Media
T-Mobile
“TIE Kinetix enabled
us to streamline process,
offer richer content and
helped us generate more
online revenue.”

17. T-Mobile has replaced its previous E-Commerce solution with TIE Kinetix.
By outsourcing its entire platform, T-Mobile achieves an optimal balance
between technological possibilities and the ever-changing demands of the
business. The flexibility of the TIE Kinetix E-Commerce Solution enables a
faster time-to-market, far more freedom with online marketing campaigns
and the agility to maximize online sales.
E-Commerce Reference Case
T-Mobile
Challenge
“We needed a solution that offered the flexibility to quickly and easily
meet the ever-changing, on–demand needs of the industry. Second, it no
longer made sense for us to incur all of the development cost to customize
a solution when there were excellent solutions on the market developed by
vendors who knew far more about the subject than we do,” Tessel Jarigsma,
Senior Vice President for Internet and New Media at T-Mobile.

18. Solution
Cloud-based E-Commerce solution
Simple frontend E-Commerce processes
More streamlined backend E-Commerce processes
Easier management of marketing campaigns
Richer content experience (i.e. customer reviews, rich media)
Cross selling capabilities
Back office integration
Seasoned E-Commerce team aided strategy before, during and after
implementation

19. Source: T-Mobile
Results
Internal Costs
Steps in the
Shopping Cart
Conversions Rates
Online Sales
Time-to-Market
Customer Experience
Competitive Edge
Increased
Improved
Minimized

20. Carmel Hirth
Director of IT
Clopay
“TIE Kinetix has years of
experience in supporting
E-Commerce requirements in
the retail and manufacturing
industry.”

21. Industrial door leader Clopay needed a more efficient way of managing their
EDI applications. They found the day-to-day operation of an in-house EDI
program intensive and expensive. Maintaining updated trading partner EDI
versions, training and retaining qualified technical resources, and purchasing
EDI software costly and unmanageable.
Integration Reference Case
Clopay
Challenge
Needed to outsource all of its EDI translation, mapping development and
enhancements, new trading partner set ups, daily reconciliation, error
troubleshooting and communications
Needed a seamless implementation for their trading partners
Needed to set up a reconciliation process ensuring the accuracy of all
inbound and outbound transactions

22. Solution
Complete managed service for EDI
Predicable, cost effective solution
Domestic customer service with a 99.1% customer satisfaction rating
Fast migration from old solution to new managed service
A scalable solution that shifts when Clopay’s demands fluctuate
A seasoned team of integration experts constantly monitoring 24/7
An Integration Platform with 10 + years of quality and stability
Global data centers with SAS 70 Type II certification

23. Source: Clopay
Results
Internal Costs
Trading Partner
Set Up by 75%
$80,000 in cost saving
the first year of
service
IT by Achieving
More with Less
Resources
Internal Business
Applications
Thousand
transactions
per month
Improved Reduced

24. Ingfried Mai
Head of IT Group
Sedus Stoll AG
“We confirmed our earlier
thoughts with smooth
collaboration and, most
importantly, a quick and
successful end result.
Everyone who uses the
[business intelligence] system
really enjoys it.”

25. Sedus Stoll AG is a leading European manufacturer that produces high
quality office furniture. The organization develops and sells office furniture
to Europe and Asia with approximately 900 employees.
Business Intelligence Reference Case
Sedus
Challenge
When Sedus first met with TIE Kinetix, they had SAP as their primary ERP
system along with additional secondary systems. Sedus wanted to increase
performance throughout the entire organization, break down data silos and
create an easier user experience when accessing information.

26. Solution
After reviewing all the key points of the project, Sedus selected to move
forward with automated data processing, SAP integration, multi-language
support and several analysis options for sales.
The project’s success was based on three core essentials: data quality,
speed of implementation and ease of use. Ingfried Mai, Head of IT Group,
Sedus Stoll AG agrees all three of these were clearly met. “We felt very
positive about ascention right from the beginning. After the proof-of-
concept, we confirmed our earlier thoughts with smooth collaboration and,
most importantly, a quick and successful end result. Everyone who uses the
system really enjoys it.”
After implementation, data from Sales, Finance, Marketing and Production
were all centrally organized and available. Users can simply access data in
an easy to use dashboard, or can also query the system to perform their own
custom analysis.

27. Results
Data Silos
Manual Processing
Time-to-Market
Performance
throughout the
Entire Organization
Transparency
and Control
User Experience when
Access Information
Data Quality
Improved Reduced

28. Thank you for your interest in TIE Kinetix
INTEGRATION BUSINESS INTELLIGENCEE-COMMERCECONTENT SYNDICATION
North America
+ 1-800-624-6354
Europe
+ 31-88-369-8000
Asia
+ 61-41-185-8810
E-mail: info@TIEKinetix.com
www.TIEKinetix.com