This document summarizes Nielsen's television audience measurement capabilities. It notes that Nielsen measures the viewing behavior of millions of TV viewers globally on a daily basis, and covers approximately 40% of global TV viewing. It provides details on Nielsen's panel sizes in over 37 countries, with a total of over 78,000 instrumented households. The document outlines Nielsen's 37 years of experience in television audience measurement and its competitive advantages, including its global expertise, quality control processes, and ability to provide overnight ratings data and monitor broadcast content.

1. TV AUDIENCE
MEASUREMENT
VITTORIO SALA

2. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
NIELSEN TELEVISION AUDIENCE RESEARCH
•
Millions of TV viewers globally, watch thousands of programs on
hundreds of channels
•
Nielsen measures this viewing and delivers data daily to the market
•
40% of the world’s TV viewing behavior is measured by Nielsen.
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3. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
TAM GLOBAL COVERAGE
Sweden
1,350
Ireland
1,020
USA
21,000
Mexico
2,100
Nielsen owns the data
Dominican
Republic
300
Puerto Rico
500
Venezuela
1,000
Finland
1,100
Poland 1,700
Ukraine 3,740
Czech R.1,900 Hungary 1,075
Moldova 300
Slovenia 450
Croatia 760 Macedonia
400
Georgia 300
Italy 5,185
Serbia 880
Azerbaijan 400
South Korea 4,100
China 300
Armenia 240
Greece 1,405
Cyprus 450
Taiwan 1,950
Lebanon 600
India
Hong Kong 800
7,600
Thailand 1,765
Vietnam 220
Philippines 3,221
Malaysia 1,000
Indonesia 2,420
South Africa
1,720
Joint Venture
Australia
5,100
New Zealand
600
Multiple Screen Test Panel
Data owned by (JIC)
Technology Licensee
78,951 Peoplemeter Homes
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4. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
78,951 HH’S INSTALLED WITH PPM’S
North America (1)
USA – 21,000
Europe (18)
Armenia – 240
Ireland – 1,020
Azerbaijan – 400
Italy – 5,185
Croatia – 760
Macedonia – 400
Dominican Republic - 300
Cyprus – 450
Moldova – 300
Mexico – 2,100
Czech Republic – 1,900
Poland – 1,700
Puerto Rico – 500
Finland ‘JV’– 1,100
Serbia – 880
Venezuela – 1,000
Georgia – 300
Slovenia – 450
Greece – 1,405
Sweden – 1,350
Hungary - 1,075
Ukraine – 3,740
Latin America (4)
Total Americas:
24,900 HH
Total Europe:
22,655 HH
Greater China (3)
China – 300
Hong Kong - 800
Taiwan – 1,950
Asia Pacific, Middle East &
Africa (11)
Australia – 5,100
India ‘JV’ – 7,600
Indonesia – 2,420
Lebanon – 600
Malaysia – 1,000
New Zealand – 600
Philippines – 3,221
South Africa – 1,720
South Korea – 4,100
Thailand – 1,765
Vietnam - 220
Total APMEA:
28,346 HH
Total Greater China:
3,050 HH
IN 37 COUNTRIES
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5. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
37 YEARS OF EXPERIENCE IN TAM
Started as AGB in 1976 …….
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From the first set meter installed in
the Italian panel
18
30
2005 - 2008…………………
JV with Nielsen: AGB Nielsen Media
Research
2008 - Today………………...
Nielsen
countries
1988 – 2004 ……………….
AGB’s Internationalization
37
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6. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
MISSION STATEMENT
“To establish a common currency
used by TV stations,
Media planners and Advertisers
for their advertising transactions,
based on a reliable, independent and
transparent audience measurement
system”
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7. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
KEY TO SUCCESS
Unique Corporate Support Center
Largest investor in TAM technology
Ability to deal with the complex TAM reality
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8. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
UNIQUE CORPORATE SUPPORT

Repository of TAM know-how

Develops, maintains & supports all products & services
supplied to markets and clients worldwide

Quality Control all Operations

Fundamental in all new panel start-ups
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9. Copyright ©2013 The Nielsen Company. Confidential and proprietary.
COMPETITIVE ADVANTAGES
•
37 years of global TAM experience
•
Unique experience in starting new TAM operations
•
Overnight live & timeshift audience data & monitoring of
broadcast content PLUS LiveRatings in 2 markets
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Achieve of international benchmarks
•
Passionate professionals, providing a high quality, fully transparent
service that can evolve and develop to meet your changing needs
•
Access to an international network
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