Welcome to the third episode of Digital Trends. Find out the latest digital trends that both brands and consumers are currently engaging. Here is the layout, * Recent Campaigns Launched Worldwide * The Anti-SARS Movement * Brands & the Anti-SARS Movement * Topical Trends * Tech Trends * Social Media Marketing Trends

1. Digital Trends
26th October, 2020

2. Background
Digital Trends
This document records the latest
digital trends that both brands and
consumers are currently engaging.
Below is the layout,
● Recent Campaigns Launched
Worldwide
● The Anti-SARS Movement
● Brands & the Anti-SARS
Movement
● Topical Trends
● Tech Trends
● Social Media Marketing Trends

3. Sources for this report are:
● Trendhunter
● Twitter
● GetDayTrends
● PulseNG
● AdAge

4. Recent Ad Campaigns

5. Uber Eats - “Tonight I’ll Be Eating”
Uber Eats is bringing together another
unexpected pairing: Olympian Simone Biles
and “Queer Eye” host Jonathan Van Ness.
The new series of “Tonight I’ll Be Eating”
spots sees the duo on the gymnastics floor
in a scenario less contentious than the
Hamill-Stewart matchup. As Biles performs
powerful flips, tumbles expertly across the
floor and slides into her splits, Van Ness
answers her moves with surprising ease,
albeit with a bit less grace. Interspersed with
the athletics they call out their dinner orders

6. Volvo - #ForEveryonesSaftey
A powerful new global campaign from Volvo reminds us that seatbelts, when
first introduced, were widely seen as a "terrible idea." And at a time when other
public health measures are often criticized, it's an idea that resonates.
A black-and-white spot by Forsman & Bodenfors opens with real-life survivors
of car crashes reading out a series of quotes from the media after Volvo first
introduced its three point seatbelt in 1959. The media was brutal; even The New
York Times called the idea of mandatory seat belt wearing a "violation of human
rights" and other news reports quoted studies saying the seatbelts would be
ineffective.
The ad goes on to hear more from these survivors about their experiences, and
how seatbelts were responsible for saving their lives, before highlighting some
of Volvo's new safety features such as speed limits on all cars and in-car
cameras to help prevent drunk or distracted driving.

7. Volvo - #ForEveryonesSaftey

8. Facebook - “Take This Lollipop”
In 2011, a creepy Facebook app called Take This Lollipop
went viral. It used private data captured by the platform to
send viewers on a customized horror adventure, stalked by a
tech-savvy villain who pinpointed the locations of their actual
houses.
Now, nine years later, creator Jason Zada is back with a
sequel that taps into the danger of a new type of digital
technology: deep fakes. In “Take This Lollipop 2,” Bill Oberst
Jr. returns as the stalker, only this time he steals viewers'
faces, showing how far the tech has come from its early
days, when algorithms needed hours of footage of a person
to emulate their features. "Take This Lollipop" is now a
dedicated site that uses webcam footage to put viewers in
the film, which looks like a video chat service, complete with
an AI-powered interactive chat window. One-by-one, the
other viewers meet a terrible fate

9. Bestow - Life Insurance
Dallas-based Bestow, which was founded three
years ago, taps into the guilt consumers might be
feeling over not having insurance in a new
marketing push created with Austin agency
Preacher. And the timing for such a campaign is
spot on, as interest in the category rises amid the
pandemic.
Startups like Bestow, which, unlike established
players, offer a digital and quick experience that
taps into medical information data sources rather
than requiring a health exam, are appealing to
such younger consumers. Along with Bestow,
there is Fabric, which also offers online tools for
making a will, Ladder and UK-based DeadHappy.

10. Joe Biden - “Vote”
Joe Biden’s presidential campaign has a
new, forward-looking ad that draws a
stark—but unspoken—contrast between
what the country could be and what it looks
like now.
Backed by Nina Simone's soulful rendition of
“New World Coming,” the spot first ran on
broadcast during the Billboard Music
Awards on Wednesday night. At first, it
appears as a typical "Get Out the Vote" ad,
formed around a series of calls to action all
beginning with a single word: Vote.

11. The Anti-SARS Movement

12. #EndSARS
The #EndSARS movement grew
into a global conversation.
With the President addressing
the nation, to citizens
considering relocation to
Canada, to the looting and the
most interesting of all the
COVID-19 Palliatives, that was
found in various warehouses
around the country.
Though the protests might have
tuned down, it is one for the
history books.

13. Brands Exploiting the
Movement

14. SparNG
After the EndSARS movement,
there came the looting.
SparNG was part of the many
shops/brands that were looted,
however, their response this
tragic event brought hope to the
hearts of the protesters.

15. BukkaHut
Like SparNG, Bukka Hut was
also vandalized and looted.
However, their response to this
drew some negative response
from the online audience and
protesters.
The brand had asked the
online audience to gather
round to protect their building
at Ikoyi from looters.

16. Trending Hashtags

17. Trending Hashtags
Most Tweeted
This snapshot shows the
most tweeted hashtag
globally in the past 24 hours.
#ม็อบ25ตุลา tops the list and
its news from Bangkok

18. Trending Hashtags-
Most Tweeted
This snapshot shows the
most tweeted hashtag in the
past 7 days, globally.
#LekkiMassacre tops this list.
On the night of 20 October
2020, at about 6:50 p.m. WAT,
members of the Nigerian
Armed Forces opened fire at
peaceful End SARS
protesters at the Lekki toll
gate in Lagos, Nigeria

19. Trending Hashtags -
Longest Trending
This snapshot records the
longest trending hashtags in the
last 24 hours, globally.
#PlebiscitoChile tops this list.
The 2020 Chilean national
plebiscite was held in Chile on
25 October 2020. In order to
draft a new referendum for the
country.

20. Trending Hashtags
- Longest Trending
This snapshot records the
longest trending hashtags in
the past 7 days, globally.
#WorldSeries stands as the
top of the list.
This is the championship
series of Major League
Baseball's (MLB) 2020 season.

21. Topical Trends

22. Fashola, Nigeria’s Sherlock Holmes
End Sars protest aftermath…
Channels Television aired
Fashola, the current Minister
of Works and Housing at the
Lekki Toll gate after the
Tuesday Massacre.
In this video Fashola, finds a
camera at the toll gate and
this would be used as
evidence of what really took
place on Tuesday, 20th
October 2020.

23. Fashola, Nigeria’s Sherlock Holmes

24. Knock Knock...
Let’s play a game.
Knock Knock
Who’s there?
Where did the “Knock
Knock” joke start from?
How far can it go?

25. Tech Trends

26. Elago AirPods
The elago AirPods charging station is an upright
aftermarket accessory for use with the Apple-branded
technology product to help make powering and storage
easier for users. The dock is crafted with a durable
silicone construction that will offer a soft yet sturdy
place for the charging case for the wireless earbuds to
be positioned when it's time for a charge. The dock has
a tech-free design that only requires a Lightning cord to
be fed through the hollow design to position it in the
optimal manner for charging.
The elago AirPods charging station comes in black,
white and dark gray color options, and will also work to
protect the carrying case from scratches or damage
between uses.

27. Manouvre - Action Camera
The conceptual 'Manouvre' action camera has
been designed by Yash Gupte of Wacko Designs
as a demure take on the humble photography
solution for design-conscious vloggers to
integrate into their roster of gear.
The camera consists of a tubular lens unit that is
mounted on top of a handheld three-axis
stabilizer that will work to keep the content at the
perfect angle. Users can take advantage of
controls right on the unit and can make
adjustments according to the built-in screen on
the rear that will display settings.

28. “Run - Up”
Noise-cancelling audio equipment has become commonplace
amongst athletes and urbanites but can contribute to
decreased safety by reducing their ability to maintain
awareness of their surroundings, which is something the
'RUN-UP' performance audio headband is intended to change.
The headband works by being positioned into place and will
go to work connecting to device via a wireless Bluetooth
connection. Users can thus enjoy their choice of audio content
or even phone calls without having to feel out of the loop with
their surroundings thanks to its open-ear design.
The 'RUN-UP' performance audio headband will stay securely
in place at all times to prevent it from falling off when training
or running and allowing for a hassle-free user experience.

29. Social Media Marketing
Trends

30. Budweiser - “Brewing Change”
With only 0.6 % of brewers being Black, the beer
industry, like many others, has more work to do when
it comes to inclusivity and diversity -- in an effort to
shine light on this and to celebrate the Black
brewmasters in America, Dwayne Wade launched an
initiative alongside Budweiser in which a $1 million
scholarship has been named after Natalie Johnson --
Budweiser's first Black female brewmaster who
heads up their flagship St. Louis brewery.
In an emotional ad spot, Wade informs Johnson of
the brewing scholarship created in her name. With its
$1 million in funds, the UNCF Budweiser Natalie
Johnson Scholarship will be granted to 30 students
annually. The scholarships offer between $4,000 and
$6,000 in support for each recipient.

31. Amazon Prime - Truth Seekers
In place of visiting escape rooms in person during the
pandemic, people have been participating in virtual escape
rooms from the comfort of their own homes. Inspired by its
supernatural comedy series, Truth Seekers, Amazon Prime
created a 45-minute escape room challenge of its own
called The Truth Seekers Remote Adventure.
The Truth Seekers Remote Adventure runs for a limited time
this fall and it challenges players to restore a 6G signal at a
museum in Weymouth and recover an artefact. For the live
experience, players will give commands to a "game guide,"
who will actually be completing the experience within an
escape room and livestreaming their movements. On the
call, there will also be another person who will help to offer
an introduction, guide the flow of the game and provide
clues if needed.

32. HBO Max - “Don’t Stream Alone”
HBO Max's 'Don't Stream Alone' campaign promotes it
spooky content ahead of Halloween. This year,
Halloween will look a little different than normal. With
no horror movie parties or trick or treaters, it may seem
like the holiday is cancelled. Luckily, brands like HBO
are responding with socially distant ideas that can both
terrify and connect consumers during these isolating
times.
Its new campaign promotes the streaming service's
horror-related content as well as its group watch
capabilities. This twofold message reminds consumers
that while it may be safer to be alone physically, we can
still leverage watch parties for some virtual comfort and
socialization. Some of the halloween-related movies on
the platform include Night of the Living Dead or the
more modern Invisible Man.

33. Hauntoween LA
Although families are being encouraged to avoid
traditional trick-or-treating this year, there are safe
trick-or-treating alternatives that are popping up
in place of regular rituals. HAUNTOWEEN LA is a
family-friendly adventure that takes the form of a
drive-thru experience that unfolds over the
course of a two-street, built-out neighborhood. As
families drive through HAUNTOWEEN LA, they
will encounter costumed and masked actors who
will share treats in a safe way.
It's estimated that 25,000 vehicles will drive
through HAUNTOWEEN LA this year and families
will be treated to products from partners like
Butterfinger and Sun-Maid.

34. Thank You