Luxembourg has created a global services package with advantages for Israeli companies that want to launch their business in Europe. This presentation gives an overview of Luxembourg's advantages, covering business, ICT infrastructure and lifestyle benefits. The Luxembourg/Israel European Business Initiative is led by P&TLuxembourg's TERALINK unit, in collaboration with KPMG and the law firm of Lauer and Sartor.

1. Luxembourg, the gateway to
develop your business in Europe
Tel-Aviv, 12 January 2011

2. Introduction – Who are we ?
P&Tluxembourg, the number one Telecom Operator in Luxembourg and
one of the biggest employers of the country
KPMG Tax Luxembourg
Lauer&Sartor, a local law firm in Luxembourg
Balter, Guth, Aloni & Co. (BGA) ,one of the largest law firms in Israel
Zynga, the biggest social gaming platform worldwide, through their office
in Luxembourg
First of its kind collaborative initiative

3. Introduction – Which references ?
Major Media, E-Commerce and Online Business actors already
chose Luxembourg for their European operations

4. Introduction – Why Luxembourg ?
One of the founding member states of the European
Community, located at the heart of Europe
Gives access to the entire European market, i.e.
approximately 500 million consumers
1st in labor productivity (OECD 2010)
3rd worldwide in overall innovation and
competitiveness (ITIF 2009)
Lowest VAT rate in Europe
Intellectual Property related tax advantages
Quick access to authorities

5. Introduction – Why should Israel
consider Luxembourg ?
Gateway to Europe for Israeli start-ups. P&TLuxembourg, KMPG and Lauer your
gateway to Luxembourg
Combined package of solutions and combined approach : one-stop shop
Telecom and Hosting Infrastructures – TERALINK and ebrc
Fiscal advantages – VAT, Intellectual Property, concrete Business Case
Multilingual workforce in Luxembourg (English, French, German, Luxembourgish)
Very active business community and regular business exchange through Workshops
(media, online business,…) + ICT Spring events
Chabad Lubavitch active community in Luxembourg (Shabbat, Kosher food…)
Israeli companies present : Hapoalim, Leumi Bank, …

6. Introduction – VIDEO

7. Introduction – Web sites
www.teralink.biz
www.ebrc.lu
www.kmpg.lu
www.luxembourgforict.lu
www.luxembourgforbusiness.lu
Luxembourg Trade and Investment Office
www.itone.lu
www.lubavitch.lu

8. Introduction – Contact persons
Micaël Weber
Micael.weber@teralink.biz
Tel : +352 4991 5568
François Petit
Francois.petit@kpmg.lu
Tel : +352 22 51 51 5585
Christian-Charles Lauer
etude@lawyer-lauer.lu
Tel : +352 26 27 60 1
Eric Haïm Messika
emessika@gmail.com
Tel : +972 54 758 1704

9. Introduction – Agenda
16h45 – 17h05
Luxembourg’s position in Europe : history, economics, life style
Christian-Charles Lauer, Attorney, Lauer & Sartor
17h05 – 17h25
Luxembourg’s tax opportunities for ICT
- François Petit, Manager, Commerce & Industry, KPMG Tax Luxembourg
- Avi Gera, Attorney, BGA Law
17h25 – 17h45
Datacenter and international connectivity: your Hub in Europe
Micaël Weber, International Sales Manager, Teralink / P&Tluxembourg
17h45 – 18h05
Case Study: Zynga
Alberto Fasanotti, Financial Controller Europe, Zynga