Madeline Smith, Presentation TCI2018 European Conference Sofia

1. 22/03/2018

2. Inside the Cage
Designing University - Business Collaborations
TCI European Conference | Sofia, Bulgaria
21 March 2018
22/03/2018

3. ‘innovation is … the novelty that
emerges from conversations
collaborations in dynamic, non-
linear, networked communities.’
• Stacey , 2005

4. INNOVATION
IS THE
AMBITION
DESIGN
IS THE
PROCESS

5. • DESIGNING PREFERABLE FUTURES

6. So, if engineers
solve problems,
then designers
…

7. … are fashioning engagements
between people and things…

8. CREATING CULTURES OF INNOVATION

9. • Individual
• Team
• Organisation

11. Workplace skills positive Impacts
Employees report that they:
• have gained confidence – to contribute and share ideas, take risks within
an appropriate context and embrace change where necessary;
• have developed better awareness of their own skills and the capabilities
of others – contributing to a culture of continuous learning and career
development;
• are communicating more effectively, leading to better decision making;
• are collaborating more and engaging in collective problem solving, with a
corresponding reduction of perceived barriers between workplace ‘silos’;
• are thinking more creatively about potential new products, services and
markets, helping companies to be more innovative.
• developing a collective understanding of the role of reflective/enabling
leadership

12. “Significantly, the intervention has left a legacy
of on going development activity, with the
innovation team at Scott & Fyfe becoming
permanently embedded within its everyday
practice.”
Jonathan Payne SKOPE

13. Evidence of sustainable change
Performance Capability Behaviours/attitudes
Individual Better able to do
role and developed
new techniques
Improved skills
and understanding
Personal changes and
benefits – confidence,
open
Business/Group New products,
markets
Turnover, Jobs
Collective skills,
doing together
what cannot do
alone
Collaborative, Open,
trust
Group + Increased
participation, Sum
of collective
performance,
increased visitors
Passing on skills,
further attracting
members, building
partnerships
Engaging, energised,

15. Experience Labs >
The central driver of Digital
Health Institute innovation
A safe, realistic, creative and flexible environment for
the early, rapid creation and iterative testing of new
solutions to digital health challenges.

16. Designers
Consultants
Family/Friends
GPs
Patients
Researchers
SMEs

24. ‘… we developed the concept
…through the Experience
Labs in just 12 months.
That’s a one year innovation
cycle’
Dr Jamie Hogg, NHS Grampian

25. ‘Experience Labs are vital for one
very good reason: they ensure
that the patient’s point of view is
listened to’.
Sheila, volunteer in the Experience Lab

26. “We needed someone to direct us clearly to get
us to where we don’t need someone”

27. Role of design?
• structured creative process - creativity with a purpose, leading to innovation
(not random)
• solution focused, generated options rather than a single solution
• explored the performance requirements, i.e. what does it need to be able to
do;
• safe iteration, i.e. not planning out all the problems at the start, but trying and
learning from the result;
• visualisation - helps communication and building common understanding;
• user focused ( “other end of the telescope”);
• focused on USP, - maximised the strengths;
• about building capability, structuring active collaboration, developing long
term strategy, and therefore legacy;
• challenges approaches to innovation but also builds ownership;
• enjoyable, productive and fun.

29. Madeline Smith
m.smith@gsa.ac.uk