This document provides information about writing an effective sales letter. It begins with an introduction that defines a sales letter and its objective to persuade readers to purchase a product. It then discusses important aspects like getting the reader's attention, generating interest in the product, and convincing readers that the benefits outweigh the costs. The document also provides tips for writing sales letters, explains how to structure them with an attention-grabbing heading, body, and conclusion, and discusses how to effectively end a sales letter by specifying a call to action and deadline.
2. Introduction About Sales letter
A sales letter is a marketing tool that promotes a good or service. Its objective is to persuade the reader
to buy what the letter offers. To be effective its scope must describe a particular benefit the reader will
gain by making the purchase such as a problem solved or a needfulfilled.
Before you begin, you should be familiar with what your sales letter intends to promote and thepeople
you intend it to reach. This may require a little research and some brainstorming, but without
preparation your sales letter will be less effective, Then decide on the features that best highlight the
good or service; identify its selling points, in other words. Bigger, brighter, stronger, faster, cheaper,
etc., are common selling points when writing a salesletter.
Once you have made a selection, you must persuade the readers that the benefit of youroffer
outweighs the cost. In other words, convince them that what you have to offer is agooddeal.
3. Objective #1: Get the Attention of Prospective Clients
Your number one goal in drafting a sales letter is to grab your reader's attention. Starting your letter off
with a compelling headline, interesting story or anecdote is an effective tool to draw your readerin.You
can also pose a question to your prospective clients or customers to pique their interest. Ideally, your
opening statement should address a potential problem or need and propose a possible solution. Use an
active voice when creating your opening statement and address potential clients by name whenever
possible. Generic greetings can be off-putting to customers who favor a morepersonalapproach.
Objective #2: Generate Interest in YourProduct
The second objective of a sales letter is to create interest in your company's product or service.
The body of your letter consists of your sales pitch, and it's important to maintain a
conversational tone when describing your product's benefits. Rather than citing a laundry listof
features, engage the reader and relay the information in a way that highlights why they need
what you have to offer.This is particularly important if you're in a highly competitivemarket.
Ultimately, you want to distinguish your product from the rest of the field based on what itcan
do for the customer.
4. Writing tips of sales letter
Introduce the ideas in a way that compels the reader to take a
positive action.
Introduce yourself and the productwell.
Be clear in what you areoffering.
Choose your words as per the targetedaudience.
Always use a headline.
Make the first sentence of each paragraphcount.
Use of font styles, font sizes, bullets, and numberingetc.
Use relevant statement showing the credibility ofthe
product.
Suitable closing sentences.
Correct use of salutation.
Proper and complete details of the product andavailability.
Always ask for attention, build interest, desire, and callof
action.
Have a simple and convincingtone.
Avoid creating confusion anduncertainty.
Avoid being clever and funny.
Include your name, signature, and other contactdetails.
Do not use fancy words orslangs.
Always revise and edit theletter.
6. If you want some more about the sales letter then we have in
a simple wording.
Like:
Sales letter is that which promote the good in the
market. It’s works is to tell the reader to buy the
gwohoadtthe letter offers.
How to write a sales letter?
A sale letter is in the form or soft copy or a hard copy.
Trying to tell the reader or company a bid of encourage
to make a purchase. With the development of online
communication, sales letter also take place at the
growing online communication like email etc. but know
the sales letter is the important part in themarketing.
7. The important things how to start
a sales letter?
The heading
The body
Conclusion
(Let me explain you about
three of this)
8. The Heading :
When you send a sale letter to a company the first
thing the reader see is the heading. In heading the
reader get more attention about the letter. Some
companies make the heading in the letter to get the
reader attention that they fulfil the reader need or
desire.
The body :
9. In sales letter the body is our sales pitch, where you
tell that why your offer is irresistible.
Conclusion:
The work of conclusion is that the costumer agree to
purchase the product which is mention on the letter.
10. Writing Effective Sales Letters and Emails
When you write an Effective
sales letter your first thing is
that to grab the attention of
the reader with an eye
Catching headline. Yousee this
on the magazine the cover
letter attracts the reader
11. Sales letter pays an important role in
business communication.
Increase
sales
promotion.
Help in
presenting
introductory
offers.
Extra details should
not be equal just
about the sales
product.
Content should
be sale specific
Keep your letter
short and it should
be according to the
sales letter.
12. Sales Letters That Work
AIDA is the most commonly used technique to write a sales letter that will always
work
A I D A
Attention Interest Desire Action
Attention – First and foremost step is to attract attention towards your product or service. An appropriate Headline
does that to full effect. It is the initial and the first things that can guarantee a sale
Interest – The second important incumbent of a sales letter is to generate interest. Once the reader has got the
attention, it is time to generate and hold their interest.
Desire – Desire, the third essential feature is initiated by providing real life and practical examples.
Action – The first three features are meant to lead to a final call for action. Sometimes, that is not enough and
you need persuasion to generate a successful sale
13. Advantages and disadvantages of sales letter
Sales letter is also meant by generating business. It is the best way
to tell the reader about your products. A sales letter is also referred
as Letter of Sale
Advantages:
• Sales letter is also called
• Sales letter get straight to the reader and can compel more
attention.
• It has no face competition like advertisement.
• It has advantage to personal touch.
• Less expensive
• They are effective
• It can give complete information.
• Can go in far flung areas.
• Ease of understand and full of details
14. Disadvantages of sales letter.
• A Sales letter has to perform various
function in very limited space.
• Only short term impact.
• Cost, material and storage.
15. How to end a sales letter
Specify the date by which you
wish letter recipients to take
action
To end a sale letter the first thing is that Explain what action you wish your readers to take in the
first sentence of the last paragraph. State if you wish them to call, return a perforated form orvisit
your office. Be clear and specific. If you want that the reader call you back include a phone
number. Your office location should be clearly spelled out, with directions and possibly a map. If
you desire an online response, put your email address on it.
There are some major points.
Give them enough time to
respond without prolonging
the deadline
Time is the enemy with sales
Letters; the more time that
passes, the less likely you are
to hear from the recipients of
16. In growing internet world know email is more important for business communication
letter.
Some points of sales letter in email that how to close it.
We would be ecstatic to have you as a customer.
We look forward to meeting your every need.
Let us know if we have left any question unanswered.
We know our product is a perfect match for yourneeds.
If there is any more information we can provide please let usknow.
If you are dealing with a company and using email then your letter should be have these points:
Sign off with gratitude
Point to a clear direction
Closing with credibility
A closing line that leaves a lasting impression
