2. • BlackBerry Smartphone’s produced by Canadian company RIM.
• First BlackBerry phone (BB 850) launched in the year 1999.
– Famous because of its secure push email send/receive system.
– Also offers design, color, games, browser, BlackBerry messenger and
portable media player.
• BlackBerry promotes through advertisements, TVC, & print ads.
• The four newly launched products are the BlackBerry Curve, Bold,
Torch, and now BlackBerry tablets (The BlackBerry Playbook).

16. • Gather the main preferences of our consumers.
• Conducted survey only in SZABIST.
• People prefer BlackBerry Smartphone over competitor’s
cellular brand (i.e. Smartphone cellular brands,
excluding Nokia).
• The traditional bar style of phone with new touch
feature is still favored by people.
• QWERTY pads are preferred in phones

17. • People prefer elegance and class.
• Standard communication remains to be the basic
purpose of carrying a phone.
• The people preferred curvy and box design almost
equally.
• Common factor is the metallic-black color of the
phone.

18. • Last two questions of the analysis brought to knowledge the
taste of consumers in tech specifics of a phone.
• Android’s high preference is because most of the
competitor’s phones have this operating system built on it
(whilst BlackBerry App world is currently blocked in
Pakistan).
• A high megapixel camera, and a HD Screen were some of
the other features which have gained a lot of consumer
preference.

20. • A need to communicate what it would feel like owning a
Blackberry and what personality it describes best.
– Keeping that in mind we based our analysis on few noted points.
• The color metallic black being the most preferred choice.
• Secondly, a psychological question of what shape would
either gender prefer, curvy or box shaped?
• The Ad portrayed the concept of sensuality, sexuality &
boldness of Blackberry itself.

21. • The man in the ad symbolizes vigor with a bold presence,
whereas the woman symbolizes grace and beauty.
• The theme of the ad is based on two people dining in a
twilight realm.
• We chose young individuals because Blackberry is not only
for the corporate.
• The Ad presents is how BlackBerry is connecting these two
individuals, and how it has brought them together.