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Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald

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Leverage LinkedIn for free with tips for prospecting and engaging. These slides complement Suzanne McDonald's demo and Q&A at the Newport County Chamber of Commerce. Suzanne is a Content and Social Strategist at Designated Editor.

Veröffentlicht in: Business, News & Politik
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Leveraging LinkedIn Newport County Chamber of Commerce Talk by Suzanne McDonald

  1. 1. Designated EditorSpeaking Series LinkedIn Leveraging Tips to prospect and engage for FREE Suzanne McDonald | Content & Social Strategist Newport Chamber of Commerce @Sue_DesigEditor
  2. 2. suzanne’s experience Social Media Strategies professor 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism www.designatededitor.com 2
  3. 3. old networking methods Friends & friends of friends? School connections? Business connections? Civic clubs, organizations, church? Lawyer, doctor, plumber? Insurance agent, stylist, nanny? Neighbors? Sports and hobbies? http://www.entrepreneur.com/article/57382 www.designatededitor.com 3
  4. 4. Find a jobDiscover clientsSearchable resumeConnect on a professional levelOvercome email blocksContinue the conversationsShowcase your expertise www.designatededitor.com 4
  5. 5. LinkedIn: Nearly 2 billion people searches in 2010 http://www.simplyzesty.com/social-media/linkedin-2/essential-linkedin-stats-you-need-to-know/ www.designatededitor.com 5
  6. 6. your profile Professional and identifiable photo Appropriate headline Keywords Easy-reading Recommendations from key people Update your status Plug-ins www.designatededitor.com 6
  7. 7. LinkedIn market researchDiscover major companies with SearchCategorize prospects with TagsParticipate inGroups specific to your industryContribute your expertise withAnswersFind andConnectwith key influencersHost or attend anEvent and share it www.designatededitor.com 7
  8. 8. Forrester’s social strategy People Learn your audience’s social activities and behaviors Objectives Decide what you want to accomplish Strategy Plan how your motives will change your relationship with your audience Technology Choose what social media platforms you want to use for your campaign www.designatededitor.com 8
  9. 9. what are their concerns? www.designatededitor.com 9
  10. 10. socialtimes.com/user-generated-content-infographic_b68911 www.designatededitor.com 10
  11. 11. In-person engagement www.designatededitor.com 11
  12. 12. Thank you!Designated EditorSpeaking Series Leveraging LinkedIn Tips to prospect and engage for FREE Suzanne McDonald | Content & Social Strategist Newport Chamber of Commerce @Sue_DesigEditor

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