Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge. The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria. Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information. w: www.superfastbusiness.co.uk e: info@superfastbusiness.co.uk t: 0845 603 8593

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The future is now
Technology trends for business
Matt Young & Lizzie Whitchurch
Cosmic

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Areas to be ready by then of this year:
•Moretonhampstead,
•Holsworthy,
•Sticklepath (near Okehampton), (Started 3 months early)
•Bradford on Tone, (Started 3 Months Early)
•Bishops Lydeard,
•Creech St Michael
•Monkton Heathfield (near Taunton)

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Roll Out
• The Government ambition is to have the best
Superfast Broadband Network in Europe by 2016.
• By 2014 two thirds of UK premises (residential and
business) will have access to superfast broadband
• Improved broadband (>2mbps) to every business
and community across Devon and Somerset by 2016
• Faster broadband (>20mbps) to at least 90% of the
area by 2016

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Roll Out

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How will the Roll Out Work?
• Contract signed 29 January 2013
• Eleven implementation phases with implementation
completing late 2016
• 6 – 9 months average to survey, design and plan per
phase. The survey and planning process has started.
• 3 – 9 months average deployment per phase. First
cabs forecast to be deployed and first services
available to businesses & residents by year end 2013.

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How do I find out more?
Look out for new green boxes....
Sign up to the newsletter @
www.connectingdevonandsomerset.co.uk
Check where and when @
www.superfast-openreach.co.uk/where-and-when

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Superfast business programme

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What is superfast business programme?
•Superfast Business is a European Funded programme of fully
funded business support for SMEs
•Delivered by Peninsula Enterprise, working with the Local
Authorities & Connecting Devon & Somerset broadband rollout
project

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• Business advice and specialist support to help growth businesses maximise
the opportunities of Superfast Broadband and associated technologies.
• Benefits for businesses can include:
 Competitive advantage through take-up and exploitation of SFBB
 Increased productivity
 Improve access to new markets and business opportunities
 Increase competitive advantage for businesses in rural locations
 More flexible and environmentally friendly working practices
 Increased opportunity for innovation
 Efficiency and timesaving
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support

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Future Events
August 2013
21st
Wednesday 10-12:30 Taunton The Future of Digital Business
28th
Wednesday 10-12:30 Barnstaple The Future of Digital Business
September 2013
4th
Wednesday 10-12:30 Newton Abbot Moving to the Cloud – is it you?
11th
Wednesday 10-12:30 Wellington Moving to the Cloud – is it you?
17th
Tuesday 10-12:30 Bideford Get the Most out of Online Marketing
18th
Wednesday 10-12:30 Dartmouth The Battle of the Tablet Device
25th
Wednesday 10-12:30 Cullompton The Battle of the Tablet Device
October 2013
2nd
Wednesday 10-12:30 Paignton Implementing Flexible Working
9th
Wednesday 10-12:30 Shepton Mallet Implementing Flexible Working

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The Connectivity “Revolution”

12. Support Available – 12 hours of support

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1. Register on our website (which incorporates the Knowledge Hub).
www.superfastbusiness.co.uk to unlock access to a range of resources
and materials
2. Check your eligibility
3. Let us know what areas of ICT and technology you might be interested
in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and
arrange an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity

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http://www.youtube.com/watch?
v=G7KZR9NwKQQ

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• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date

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The future is now…
Technology trends for business

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Boston Consulting report Oct 2012

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Business is Changing
UK ?

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Business with no change?
2012
Physical CDs - ½ million
Downloads –183m

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% of sales online
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
17% - book
revenues onlineFinancial Times
subscriptions :
316k digital vs 286k print

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What’s the future for business?
• Social – A faster, rapid
and two way
conversation.
• Information – ‘Big Data’
evolves towards wisdom
• Cloud – The ‘everywhere’
access
• Mobile – Becoming the
primary computing
device/platform

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1. Think Mobile

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Mobile

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Mobile buying power
• Loyalty cards
• Discount codes
• Credit and debit
• Google wallet
• Near field Communication
Phones will be our wallets

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Mobile Card reader
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.

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Check-in
• We can check in…
• Facebook
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside check-
in
– Discounts and deals
• Foursquare
– Check-in
– Vouchers and deals

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Google GogglesSearch by taking a photo through your mobile phone…..

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Augmented Reality
• http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….

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www.aurasma.com www.blippar.com
Create your own…and … tap-to-buy

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http://www.youtube.com/watch?v=uSn7c1uw1_A
Customers purchasing
through Augmented
Reality:
Goertz shoe company, Germany
have created a virtual shoe store
for scanning, sizing and
purchasing in store
Customers purchasing
through Augmented
Reality:
Goertz shoe company, Germany
have created a virtual shoe store
for scanning, sizing and
purchasing in store

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http://www.youtube.com/watch?v=iz4ykMn3UR4
Retaining customers
through Augmented
Reality:
Mitsubushi have used AR to
create support for installers
replacing and repairing air
conditioning units
Retaining customers
through Augmented
Reality:
Mitsubushi have used AR to
create support for installers
replacing and repairing air
conditioning units

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Google Glass
Google Glass
The next consumer
challenge – Google
Glass:
The next consumer
challenge – Google
Glass:

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Maintaining cars using
Augmented Reality:
BMW are researching the use of
AR for car repairs to ensure
consistency of skills levels for
staff.
Maintaining cars using
Augmented Reality:
BMW are researching the use of
AR for car repairs to ensure
consistency of skills levels for
staff.

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Is your business mobile friendly?
•Your presence in databases is even more important – Wikipedia,
TripAdvisor
•Make sure your website works well on a range of mobile devices
•Check you can accept payments – sales
•Review your check-in options
•Create augmented reality applications, mobile promotions, vouchers,
deals
Think mobile..

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2: Clouds for Everyone
Cloud computing:
Storing and accessing data
and programs over the
Internet instead of your
computer's hard drive

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The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2013, more than
75% of UK businesses will be using cloud services.

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• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power and equipment
• Highly secure
• Great for backup and disaster recovery
Key features

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• Cloud computing is not about
• your hard drive. That’s local storage and computing. Working
off your hard drive is how the computer industry functioned for
decades.
• having a dedicated hardware server in residence. Storing data
on a home or office network does not count as utilizing the
cloud.

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Cloud computing

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43. Serco Internal Starts at £3.30 a month

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Google includes apps such as:
•Gmail for Business
•Google Calendar
•Google Docs
•Google Cloud Connect
•Google Hangout
•Google Sites
•Google Video
•£3.30/user/month

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Starts at £6.50

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2. Be Social

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In the UK?
• 31,415,640 Facebook users
• Average age?
• 10,000,000 Twitter users
• Average age?
• % mobile active?

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Video – becoming so important
• Product descriptions, visualisations
• Expert analysis, talks
• Case studies, testimonials
Becoming significant in Search Results
YouTube Education
• iTunes U
•Major universities
•Khan Academy
•You Tube Democracy
What’s new in Social Media?

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Personal Content Curation
Feeds are the new
websites?
•News feeds
•Blog feeds
•Video
•Photos
Collation of feeds - Flipboard,
Pinterest

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Tags and Hashtags
• Content curation and SEO will depend more on
good ‘tagging’
– Website content tags
– Blog tags and category tags
– Tweets hash-tagged

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Dual screen working

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4: Information is getting bigger

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• We are creating 2.5 billlion GB of data
every day
• In the last 2 years we have created
90% of the data on the planet

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• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
Big Data

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The Internet of things

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• Recent research
• 12 % of organisations have a big data strategy
• 21 % say they don't know enough about big data.
• A separate study
• 29 % of organisations are 'analytically challenged’
• 67 % of business leaders saying that analytics made their
companies more competitive.
• These studies demonstrate that it's not only a lack of skills but a
widespread lack of understanding about the value it can bring.

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Predictive Analytics
Want to predict who your customers will be?
Predictive Analytics can help do that….
•Tesco– can predict the exact day customers will
return and the amount they will send within £10 for
around 20% of their customers
•issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
•Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
•HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings

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LA Police
Review 13 million past crimes to predict current behavior

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Small businesses?
Social analysis + web analytics + CRM data + email
data (sentiment analysis) + support queries = Big data
Customer’s behaviours, recruitment, product testing,
market testing, product lifecycles, product usage
Open Data from Governments and public services
may open new customer insights, new services, new
products

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•Mobile
•Cloud
•Social
•Big data
Discussion

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www.superfastbusiness.co.uk
Lizzie@cosmic.org.uk
matt@cosmic.org.uk
0845 094 6108
Further information