2. Mission
About
“We focus on developing innovative, profitable and value-added
techniques and services in a sustainable manner by partnering with our
clients. In doing so, we aim to develop a reputation as the leader,
delivering to quality, time and budget whilst maintaining the highest levels
of business integrity”
 Digi-View is a Indian ManufacturingCompany, that manufacture and
sells product to different type of Consumers with better Quality.
 Provide Projectors with different technical features and at different
price range.
6. Common Features
 Portable and Wireless
 Multiple Interface (HDMI/ USB/ SD Card/
Bluetooth)
 Support screen mirroring for type 1 & type 3
 No need of tripod, Automatic Adjustment
 One USB Port is utilized for Charging
10. Consumer Profile
â– Look for convenience, utility , cost effective,
demonstration effect.
â– Goal oriented, up to date with market trends.
â– Quality Oriented, Attends different Meetings, Seminars,
Conferences,etc.
11. Market Research
 Market was analysed by conducting the survey belonging to
different sectors, areas, etc.
 Questions Asked
o Do you find it difficult to connect Projector?
o Do you face problem relating to size, weight, and Image Quality
of Projector?
o What price range will you prefer?
o Where you use projector, whether at home, office, or college,
etc.?
o Will you like to use our product to experience new technology and
overcome several problems?
18. â– Production Cost Per Piece
Break-EvenAnalysis
Production Cost Per Piece
Particulars Model-1 Model-2 Model-3
Cost of Material 1500 3000 3000
Cost of Labour 1000 2000 2000
Cost of Software - - 2500
TotalVariable Cost 2500 5000 7500
19. Break-EvenAnalysis
 Assuming Sales Revenue includes 50% of Model-1, 30% of
Model-2, 20% of Model-3 Products.
 Fixed Cost 1 Crores
 Formula
- Contribution Per Unit = Selling Price Per Unit-Variable
Cost
 Model-1 = 5000-2500=2500 Rs.
 Model-2 = 10000-5000= 5000 Rs.
 Model-3 = 15000-7500=7500 Rs.
21. Break Even Period
The Average Break Point is 1Years
Particulars Model-1 Model-2 Model-3
SalesTarget 2000 600 267
Per Month Sale 166.67 50 22.25
Per Day Sale 5.48 1.64 0.73
6 Months Sales 1000 300 133.5
3 Months Sales 500 150 66.67
22. Conclusion
â– Digi-View Projector uses an emerging technology that
applies the use of an image projector in hand held device.
â– Break-Even Period is 1 years
â– In the near future we might completely abandon full size
projector, if Digi-View Projectors keep getting powerful.
23. ThankYou!!!
Presented by -
– Ansari Saif
– Saurabh K
– Karan Singh
– Jeet
– Nikitha
– Avani
– Yukta
– Sunita