5. INTERNAL CUSTOMERS
ISSUES:
1. YOU ARE FRIENDLY WITH THE
INTERNAL CUSTOMER– THINGS GO
WELL
YOU CAN USE IT TO ADVANTAGE
SUNIL KUMAR
6. INTERNAL CUSTOMER
2. YOU HAVE SERIOUS DIFFERENCE :
FOCUS ON ISSUES & NOT ON
PERSONALITY OR PAST
RELATIONSHIP
3. YOU HAVE A NEUTRAL
RELATIONSHIP:
TREAT HIM WITH COURTSEY
SUNIL KUMAR
7. INTERNAL CUSTOMER
FUNDAMENTAL RULE :
TREAT HIM AS A CUSTOMER &
FOLLOW ALL THE RULES OF THE
GAME
WHAT ARE THOSE RULES ?
---
---
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SUNIL KUMAR
8. RULES OF THE GAME
1.MEET HIM WITH APPOINTMENT
2. ALWAYS BE PUNCTUAL
3. SET A TIME SPAN FOR
DISCUSSION
4.FOCUS ON ISSUES
5. IGNORE PAST DIFFERENCES
6.FOCUS ON ACHIEVING RESULTS
SUNIL KUMAR
9. HANDLING CUSTOMER COMPLAINTS
WHY DO CUSTOMERS COMPLAIN?
GROUP DISCUSSION ON WHY DO
CUSTOMERS COMPLAIN &
WHAT PERCENTAGE OF COMPLAINTS
ARE GENUINE?
SUNIL KUMAR
10. CUSTOMER COMPLAINS BECAUSE :
1.HIS EXPECTATIONS ARE NOT BEING
MET
2YOU OR SOMEONE IN YOUR
ORGANISATION WAS RUDE,INDIFFERENT
OR DISCOURTEOUS TO HIM
3.HE FEELS HE WAS NOT LISTENED TO
4.HE WAS TOLD BY A STAFF MEMBER
SOMETHING, WHICH WAS WRONG
SUNIL KUMAR
11. CUSTOMERS COMPLAIN--
5.HE IS SUSPICIOUS & FEELS THAT
YOU OR YOUR ORGANISATION IS
DISHONEST
6HE FEELS HE WAS NOT LISTENED
TO
7.HE ACTED ON INSTRUCTIONS,
WHICH WERE WRONG
SUNIL KUMAR
12. CUSTOMERS COMPLAIN--
8.HE WAS SCREAMED ON PHONE.
9. HE WAS TRANSFERRED ON PHONE
WITHOUT CONSENT
10HIS INTEGRITY OR HONESTY WAS
QUESTIONED.
SUNIL KUMAR
14. CUSTOMERS COMPLAIN --
14.YOUR STAFF DOES NOT HAVE
TRAINING TO HANDLE SITUATION
QUICKLY & ACCURATELY
15.HE MADE WRONG ASSUMPTION
WHAT YOUR ORGANISATION WILL DO
TO HELP HIM
SUNIL KUMAR
16. COMPLAINTS
EACH PARTICIPANT ON ONE
SERIOUS COMPLAINT ON ANY
PRODUCT RECEIVED BY HIM,
ACTION TAKEN BY HIM ,
ACTION TAKEN BY THE
ORGANISATION
SUNIL KUMAR
17. HANDLING CUSTOMER COMPLAINTS
LISTEN TO THE CUSTOMER
HAVE PATIENCE
EMPATHISE WITH THE CUSTOMER
LET THE CUSTOMER OVERSTATE HIS
CASE
CUSTOMER SOFTENS ?
SUNIL KUMAR
19. BASICS OF TREATING CUSTOMERS
CAN YOU THINK OF TWO SITUATIONS
WHEN YOU WERE THANKED FOR
HELPING A CUSTOMER ?
WHAT DID YOU PARTICULARLY DO
WELL TO WARRANT THE THANKS?
SUNIL KUMAR
20. BASICS OF TREATING CUSTOMERS
1.TREAT CUSTOMERS WITH
COURTSEY , SPECIALLY WHEN YOU
ARE UNDER PRESSURE
[ HOW CAN YOU DO THAT?
SUNIL KUMAR
21. BASICS OF
MAKE A HABIT OF COURTSEY & NOT
AN EXCEPTION.
FOR EXAMPLE, WILL YOU REMOVE
SHOES ENTERING A TEMPLE IN A
JUNGLE?
IT IS INGRAINED IN YOU. IT IS NOT A
PUT ON
SUNIL KUMAR
22. BASICS OF TREATING YOUR
CUSTOMERS
2.MAKE THEM FEEL IMPORTANT
EVERY HUMAN BEING WANTS TO
FEEL IMPORTANT WHEN HE IS
PLAYING THE ROLE OF A
CUSTOMER [ AFTER ALL HE PAYS
THE BILL. WOULD YOU NOT ?
SUNIL KUMAR
23. BASICS
3.BE WILLING TO HELP THEM
[ CUSTOMERS FEEL AT EASE IF THEY
FEEL YOU ARE A FRIEND WHO CAN
BE COUNTED FOR HELP]
[ THEY MAY NOT ASK FOR HELP AT
ALL]
SUNIL KUMAR
24. BASICS OF TREATING YOUR
CUSTOMERS
4.LEARN TO SMILE .DONT MOAN
[SMILING IS EASY. MOANING IS
DIFFICULT. DO THE EASY THING.]
[SMILING IS INFECTIOUS. HELP
MAKE FRIENDS . WHY DO YOU WANT
ENEMIES ?
SUNIL KUMAR
25. BASICS
5. YOUR PERSONAL APPEARANCE
REFLECTS YOUR COMPANY
STANDARD.
WOULD YOU LIKE TO ENHANCE THE
IMAGE OR DECREASE IT?
TWO PARTICIPANTS TO VERBALISE
GOOD APPEARANCE
SUNIL KUMAR
26. BASICS
6.ARE YOU FULLY ARMED WITH
NEEDED INFORMATION
PRICELIST
TERMS
PRODUCT RANGE
COMPUTER
TILL ETC ETC
SUNIL KUMAR
27. BASICS
7.DO NOT BLAME OTHERS &
COMPANY IF YOU CAN NOT FIND
INFORMATION
[IT WILL SPOIL YOUR NAME]
SUNIL KUMAR
28. BASICS
ALWAYS PRESENT YOURSELF & CO
POSITIVELY
[IT WILL DEFINITELY PAY YOU
RETURNS.NO ONE WANTS TO DEAL
WITH FAILURES OR UNSUCCESSFUL
PERSONS
SUNIL KUMAR
29. DEALING WITH COMPLAINTS
1.BE CALM
2.USE OPEN ENDED QUESTIONS:
WHY ?
WHEN?
HOW?
WHERE ?
WHICH?
CAN YOU EXPLAIN?
SUNIL KUMAR
30. DEALING WITH COMPLAINTS
3. LISTEN
MAKE NOTES
SWITCH OFF YOUR MOBILE
TAKE PHONE OFF THE HOOK
HOLD ALL CALLS
PAY ATTENTION
CONCENTRATE
SUNIL KUMAR
37. DEALING ---
WARNING
DON’T SAY THINGS LIKE:
I CANT BELIEVE IT
THIS CANT BE TRUE
YOU ARE JOKING
NO, SURELY NOT
SUNIL KUMAR
38. DEALING --
WARNING
BAD SITUATION BECOMES WORST BY
NOT FOLLOWING THROUGH
NOT STICKING TO DEADLINE IS BAD,
NOT INFORMING ANOTHER DEADLINE
IS WORSE
SUNIL KUMAR
42. EMPATHY
TO PUT YOURSELF IN CUSTOMER’S
SHOES AND FEEL LIKE HIM
YOU ARE LIKELY TO ACT POSITIVELY
& INSTICTIVELY TO HELP THE
CUSTOMER
HE WILL BECOME A FRIEND
SUNIL KUMAR
43. SYMPATHY
PUTS YOU ON A HIGHER PEDASTAL
YOU ARE LIKELY TO LOOK DOWN
UPON
AS IF YOU ARE DONATING AND
HENCE YOU FEEL PITY FOR HIM
EVEN DISABLED ASK FOR EMPATHY &
NOT SYMPATHY
SUNIL KUMAR
44. EMPATHY & SYMPATHY
KNOWING THE DIFFERENCE
BETWEEN THE TWO WILL PROPEL
YOU TO TAKE ACTION ON CUSTOMER
COMPLAINTS IN POSITIVE
&PROACTIVE MANNER
HENCE EMPATHISE WITH THE
CUSTOMER
SUNIL KUMAR
45. SMILE
1. SMILE OF WELCOME:
THE CUSTOMER IS NOT A FACELESS
PERSON.
YOU RECOGNISE HIS/HER PRESENCE
WITH A SMILE OF WELCOME
YOU ARE NOT NEUTRAL TO HIM
SUNIL KUMAR
46. SMILE
DO NOT LAUGH:
IT CAN INCREASE ANGER
IT MAY BE MISUNDERSTOOD
DON’T CUT JOKES –IT WILL NOT
REDUCE TENSION.IT MIGHT ENHANCE
IT
SUNIL KUMAR
47. SILENCE
SILENCE IS THE WAY TO AVOID
PROBLEMS:
KEEP QUIET & LISTEN
REMAIN GLUED TO THE
COMLAINANT,NOD .DONT IGNORE HIM
SUNIL KUMAR
48. TURNING FOES INTO FRIENDS
SURPRISINGLY IF YOU HANDLE
COMPLAINT WELL THE CUSTOMER
NOT ONLY CONTINUES TO REMAIN
WITH YOU BUT MAY SUPPORT YOU IF
HE FINDS THAT YOU WERE BETTER
THAN YOUR COMPETITION IN
HANDLING HIS COMPLAINT
SUNIL KUMAR
49. ANALYSING SELF
1.WHAT ARE YOUR PERSONAL
STRENGTHS IN DEALING WITH
CUSTOMER COMPLAINTS ?
2. WHAT ARE YOUR PERSONAL
WEAKNESSES IN DEALING WITH
CUSTOMER COMPLAINTS?
SUNIL KUMAR
50. FINALLY
IT DEPENDS ON YOU :
1.DO YOU WANT TO HANDLE
COMPLAINTS EXCEPTIONALLY?
2.ARE YOU LEARNING THE POSITIVE
ATTITUDE TO FACE CUSTOMER
COMPLAINTS?
SUNIL KUMAR
51. FINALLY
3.ARE YOU MAKING EFFORTS TO
REALLY LEARN ABOUT YOUR
PRODUCTS & SERVICES?
4.DO YOU ENJOY MEETING
CUSTOMERS OR THEIR COMPLAINTS?
5.NEVER OVERPROMISE BUTALWAYS
OVERPERFORM
SUNIL KUMAR
52. FINALLY
6.IF YOU CAN RELATE THE
CUSTOMER WITH A SERIOUS
COMPLAINT AS A FRIEND WHO HAS
A GENUINE COMPLAINT , YOU WILL
ACT IN A MUTUALLY SATISFYING
MANNER
SUNIL KUMAR
55. DISARMING --
HE MAY BE SATISFIED WITH YOUR
ACTIONS
HE MAY BECOME YOUR
AMBASSADOR
BUT HE NEEDS SERVICE
SUNIL KUMAR
56. THANKS
SUNIL KUMAR
DESINGED BY
Sunil Kumar
Research Scholar/ Food Production Faculty
Institute of Hotel and Tourism Management,
MAHARSHI DAYANAND UNIVERSITY,
ROHTAK
Haryana- 124001 INDIA Ph. No. 09996000499
email: skihm86@yahoo.com , balhara86@gmail.com
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