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Social Media
              for Charities




by
@Subutcher     Muppet Mobile Lab by Jurvetson
Social Media




               http://theconversationprism.com/
Sashi
£ £

                    £

£                   £


    £
                          £
                               £


                    £


Relationships   £   £
                          £

                              Kent Bye
“Don’t forget the power of the
influencer. Support your
fundraisers and help them
learn how to use social media
to raise money for you.”
                      - Karen
                http://bit.ly/colourthon
Mel Starrs




             Article
Mel’s Blog
Mark’s Trip
Mark’s Trip
Just Giving




http://www.justgiving.com/Mel-Starrs
2.
Keep
in Touch

“A small charity, have
very simply and sensibly,
embraced and used
Social Media to provide
awareness and support
to both members and
also non-members.”
                  - Robin

http://bit.ly/colourthon
2.
Keep
in Touch

“A small charity, have
very simply and sensibly,
embraced and used
Social Media to provide
awareness and support
to both members and
also non-members.”
                  - Robin

http://bit.ly/colourthon
Movember
Twitter
http://mentionmapp.com/
37
         40
years

         years
Source
3. Get in Touch

                                  “Get involved with
                                  Twitter via people
                                  you know in the real
                                  world, many of
                                  whom will be on
                                  Twitter.
                                  Their contacts will
                                  be people you don’t
                                  know – yet!”
                                                - Linn
http://bit.ly/colourthon
Everyone is Doing it   Eric Fischer
Do it where they are
https://www.facebook.com/EACHhospices
4.
Share
your
Strengths
“Online/Analytics
geeks from all over
the world come
together to help
non-profit orgs do
better online.”
           - Pritesh

http://bit.ly/colourthon
So…Why do it online?
     • Friends are your friends
     • Keep in Touch
     • Get in Touch
     • Share Strengths




                http://theconversationprism.com/
The Social Cycle
The Social Cycle
The Social Cycle
The Social Cycle
The Social Cycle
How to Start




                        • Start Small
                                • Plan
                               • Train
                • Make Social Objects
              • Measure what Matters

Wildxplorer
Start Small




HiggySTFC
Plan




Charlie Phillips
Train




        smi23le
Make Social Objects




Vincent Des Jardins        http://gapingvoid.com/so
Measure
what matters
Resources
Recap:
   • Talk to each other




                          • Do it online




                               Twitter Stream Graphs
Thank You.
             @SuButcher
             www.justpractising.com
             Images: Creative Commons


             Google us!

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Social Media for Charities

Hinweis der Redaktion

  1. Hello, I ’ m Su Butcher and I ’ m going to share some thoughts with you about why people are using social media for charitable giving. And why you should do it too.
  2. What is Social Media Why Do we need to do it How to get started
  3. What is Social Media Why Do we need to do it How to get started
  4. What is Social Media Why Do we need to do it How to get started
  5. Social Media is simply people having conversations online.
  6. 11/20/12 View online at http://slideshare.net/subutcher - Online version has notes and clickable links The changing Face of Specification and Selection - CIMCIG 22nd September 2011
  7. People who are friends are your friends – social media is how many of them interact and you can help them do it
  8. People keep in touch with each other, sometimes in very difficult times, using social media. By helping them keep in touch, you can help them fundraise for you. Join up all the dots.
  9. People keep in touch with each other, sometimes in very difficult times, using social media. By helping them keep in touch, you can help them fundraise for you. Join up all the dots.
  10. Updated survey statistics 2012. The average age of a twitter user? 37. 55% of users are over 35. The average age of a Facebook User? 40. 65% are over 35. Source Pingdom
  11. Everyone is talking online. This Map shows people posting on photosite flickr(orange) and twitter (blue) or both (white) in Europe Everyone is using the internet which means it ’s a great tool to talk to everyone.
  12. People use social media to find people who can help them. You can also use it to collaborate in teams, sharing your strengths and benefiting from others.
  13. Thank You.