Too often, businesses think they can leverage social media by simply thinking about it as a bolt-on to existing marketing efforts or by outsourcing it entirely as a single activity. This is part of the reason why a grey area still exists as to whether social media can produce an ROI for business. Simply put, businesses still don’t understand how to leverage social media. Having this initial lack of understanding opens the doors to developing a whole series of management practices that just don’t get it. If you get the foundations right, you’re already half way there. It’s critical that a clear understanding of how to leverage social media is realised before any real investment is consumed. Would you start a business without knowing if it could work? Have you hired someone without understanding how their skill-set will benefit your business?

1. Social Media For
business
PRESENTED BY Stuart davidson
Understanding how to use social media for
business

2. Understanding Social
How can businesses successfuly leverage social media?
media

3. Understand Purpose
Why are you choosing to explore social media as a marketing channel for your business?
Why goals viability
o Spend investment?
o Spend time?
o Use personnel?
o Put yourself in public eye?
o Best marketing channel?
o Take risk?
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o Improve revenue
o Sustainability
o Stronger workforce
o Increase scope & exposure
o Diversify
o Grow business
o Achieveable ROI
o Long-term growth
o Reactive to change
o Brand awareness
o Expansion
o Profitability

4. Understand Goals
01. establish your
goals Set SMART business goals (specific,
measureable, achieveable, realistic,
time-bound).
02. Match goals to metrics
Match each business goal to a set of
measurements that will determine its
performance.
03. will social affect metrics
Understand social media's impact on the
metrics. Think about the fuondations of
social marketing strategy.
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-£35 CPA
+10%
revenue
+ 25% customer
service response
time
Bounce
rate
Unique
visitors
Unique
interactions
Relations
hip
building
accessibil
ity
Connectibi
lity
Business Goals
Marketing
metrics
Social
impact
How can social media help achieve your goals? Do you know what you're trying to achieve?

5. understand environment
customers audience industry competitors
Who are our customers?
What social networks do
they particpate on?
How are they currently
engaged in social media?
What's their buyer personal?
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What is your typical
audience makeup?
Who are the influencers?
What tactics are used to
influence audience?
Are their any reoccuring
trends or patterns?
What is the traditional
sales and marketing
process?
How does social media
impact the industry?
How do your peers
perceive social activity?
Who are they?
What have they done in
the past that's worked
and failed?
What are they doing now
that's working and failing?
How will you compete?
Ask yourself, do you know your environment well
enough?

6. understand social strategies
Where to start
No matter how much money, time or
energy you invest, you will always have
phases to your strategy execution.
Where tomorrow?
What does a best case social strategy
look like if it's pulled apart and
dissected? How can this be measured
and scaled?
The bottom line
Remember, marketing is about making
money. Any marketing should create
value that in turn will assist profit-making.
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7. Understand implementation
How will you implement social media into your business?
Crawl walk run fly
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Property
management
Ecosystem
management
Innovation and
integration
Policy, process,
procedure Engagement, training,
analysis, community, content
delivery, outreach, teams etc.
Collaboration, partners, social
selling, scale engagement and
deliery, measure/refine etc.
Social culture, stakeholders
connected, ambassador &
influencer, systems
integration, discovery etc.
Documentation, software,
people, skills, strategies,
tactics, planning etc.

8. understand best practice
Understand best practice and social etiquette within social media to avoid negative PR or reputational damage.
homework
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goal-focused
socialise
You can never be over prepared
– do extensive research and
prepare properly.s
Make sure you set smart goals
and routinely measure, test and
evaluate your efforts.
If you’re not being sociable,
then you’ve failed to grasp the
point of social media.

9. understand bad practice
Buy likes
or views
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spam deceitful
Don't take shortcuts and think
buying likes or video views will
produce anything of value.
Don't share repetitive sales
messages thinking people will
pay any attention to them.
Don't act differently in social
media than you would in real
life face-to-face situations.
When leveraging social media, there are some key practices that you need to avoid.

10. Understanding how to use social media for
business
Key takeaways:
• Understand your decision to use social media
• Understand how social media can fit into your business
• Understand Your social media strategies
• Understand the stages in social integration
• Understand best practice and bad practice
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11. What's next?
If you have any questions, please leave your comments below or on my website.
If there is anything else I can help with, then get in touch via all the normal channels. Make sure we're connected!
contact@stuartjdavidson.com
@RealSocialShark
www.facebook.com/thesocialshark
EMAIL:
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