Put your knowledge in space
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Isolated expert knowledge is useless in an interconnected world. So how can we understand complexity and yet communicate with simplicity? Tell visual stories that engage your viewers!
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Put your knowledge in space
- 1. Put your knowledge in space How strategic visualisation can transform your expert knowledge into communicable solutions
- 2. Way too often… Here you go. The report you asked for. Our best people have fixed your problem. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 2 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 3. …we, as experts, look isolated at a problem Ehmn, okay. Thank you, I guess. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 3 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 4. But: Our expert knowledge is just not enough. We have to show that we understand how the solutions fit into the bigger picture. Isolated problem solving is a ’no go’ in an interconnected world. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 4 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 5. Visual storytelling Even really complex technical information can be explained in a coherent story. You can see it the solution being one piece in a larger puzzle. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 5 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 6. Technical information Take for example this software solution, ACL. Here you are able to read about the solution itself but also see the benefits, the needs it addresses, the value, and even the step-by-step process of implementation. Everything that ”surrounds” it. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 6 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 7. Project overview Or this complex project overview that provides clarity and a coherent story for why and how this company can implement a fit for purpose control environment. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 7 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 8. Information in space and time e (e.g. a visual Whe n we store information in spac e (a long speeh or landscape) rather than in tim s access it much te xt report) we help our viewer the story easie r. They become co-creaters of in it. because they see themselves em to engage in In this way you offer a way for th g. the process you are suggestin estions this Let us finally look at some qu answer. ”information landscape” could © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 8 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 9. Creating the story Here you see what I call a template. It is a structure or scaffold for how you can arrange information in space so that you can tell the story of your project/process. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 9 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 10. Try it out yourself – good luck! © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent 10 member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.
- 11. Contact Stine Arensbach Head of Strategic Visualisation sarensbach@kpmg.dk www.kpmg.dk
- 12. This presentation gives only a general outline of a topic which may be the object of KPMG's advice. Although we have tried to avoid errors and omissions in the presentation, KPMG shall not assume any liability for any transactions not covered by our prior advice. © 2012 KPMG Statsautoriseret Revisionspartnerselskab, a Danish limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved. The KPMG name, logo and ‘cutting through complexity’ are registered trademarks or trademarks of KPMG International.