Richard Bramley operates Manor Farm, a 500-acre farm in Kelfield that grows a variety of crops including wheat, barley, potatoes, sugar beets, oilseed rape, and industrial hemp. The farm uses cover cropping extensively to boost biodiversity, trap nutrients, reduce pollution, increase soil organic matter, and suppress weeds. Cover cropping provides many benefits to the farmer and environment with little downside and no extra paperwork. Bramley argues that sustainable farming is important as farms form the foundation of food and the environment, and that policy should support rather than hinder farmers' progress toward sustainability through sensible, effective, and coordinated regulation.