An update for the progress form Web App to a fully functioning stand alone app

1. Mobile Banking Update
Planning Committee Meeting
13 April 2010

2. Mar 19th, 2009
Mobile Project Began
The Mobile Banking Timeline
In under a year, we launched a brand new delivery channel!
Nov. 24th, 2009
Employee Pilot
begins
Jan. 12th, 2010
10,000 Members
Signed-up
Jan 10th, 2010
Mobile rolled out to
Members
140k Members
Enrolled
April 12, 2010
Feb 1st, 2010
Mobile marketing
initiatives begin

3. What’s offered?

4. Mobile WebText MessagingAlerts

5. • Deposit Confirmation
• Low Balance
• Payment Due Reminder
• Overdrawn Account
• Security Alerts
Alerts

6. • Withdrawal Threshold
Exceeded
• Change in contact info
• New Credit Card Account
Opened
• Change in Account Access
Sign-on Credentials
Security Bundle Alerts

7. • Bal = Balance inquiry
• Last = Displays details of
the last transaction
• Tra = Transfer funds between
enabled accounts
• Go = Takes the member to a
targeted WAP page
• Help = Retrieves a list of
features and phone numbers
2-way Text Messaging

8. • View enabled accounts via
mobile browser from any
handheld device
• Pending transactions
• Transfer funds
Mobile Web Page

9. Show me the numbers!

10. The Mobile Banking Enrollments
0
500
1000
1500
2000
2500
3000
3500
4000
1/9/2010 1/16/2010 1/23/2010 1/30/2010 2/6/2010 2/13/2010 2/20/2010 2/27/2010 3/6/2010 3/13/2010 3/20/2010 3/27/2010 4/3/2010
Mobile Banking Daily Enrollments
1. In the 1st week of operation just over 22,000 members signed-up!
2. In the first month, more than 66,000 members signed up.
3. On average 1,496 members sign up per day.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
2/28/2010 over 100,000 enrolled
Week 9 Week
10
Week
11
Week
12
Week
13
2/1/2010 Marketing Started
4/12/2010 – 140k Members Enrolled

11. What are Members doing?
Of the 3 different mobile functions, here’s what
our members did in March 2010:
Activity Mar ’10
Sign On 70,636
History 49,436
Transfers 6,788
Most popular pages?
Bal and History
Mobile Web
Most common alerts?
Low Bal and Deposit
Alerts
Most texted commands?
Bal and Last
Text Messaging
Activity Mar ’10
Low Bal 150,027
Deposit 86,931
Security 5,171
Activity Mar ’10
Bal 374,869
Last 24,716
Tra 17,370

12. Who’s using it?

13. 35-44 Year Olds
24-34 Year Olds18-23 Year Olds
How old are they?
45-54 Year Olds

14. Length of Membership
5-9 YearsUnder 5 Years

15. Employment Status
Non
Wage Earner
7%
Regular
Active Duty
43%
Emp. Outside
of Government
36%
Active
DoD US Gov.
6%
Retired
Still Emp
4%
Retired
recv. annuity
2%
Reservist
1%

16. Interesting Factoid
Description Online Only Mobile Member
Average # of Products 2.4 3.3
Average # of Accounts 2.84.4 4.137
Average Contribution $309.00 $606.00
Average # of Loans 1 2
Active Duty 25% 43%
Have DDNP 38.23% 84.7%
Have VISA Check Card 51.30% 94.04%
POS Usage 36.38% 86.79%
ATM Usage 15.24% 39.07%
How active are mobile bankers?
*Of the total number of Navy Federal members

17. Interesting Factoid
How engaged are mobile bankers?
*
Description Online Only Mobile Member
Avg. # of NFOAA Log-ons Per Month 5 25
Avg. POS $ amt per Member $300.00 $1189.00
Web Bill Pay User 10% 42%
Checking Acct 64% 96%

18. What’s next?

19. More Alerts
eMail
Mobile Banking Phase II
Web Bill Pay

20. iPhone App
Mobile Banking Phase II

21. Questions?