In 2020, COVID-19 was thrust upon the business world. And while it introduced immediate turbulence into many industries, it has also introduced lots of opportunities. This presentation highlights three steps that business leaders can take to identify and capture those opportunities.
1. 3 Steps to Take Today to
THRIVE in a Post-Corona World
Presented by Steve Palmer
April 2020
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Can we all agree, things are getting out of control?
Published April 3
URL: https://www.wsj.com/articles/u-s-jobs-report-likely-to-show-start-of-record-labor-market-
collapse-11585906617?mod=hp_major_pos1#cxrecs_s Published April 5
URL: https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-
offline-11586079001
Published April 8
URL: https://www.wsj.com/articles/wsj-survey-coronavirus-to-cause-deep-u-s-contraction-13-
unemployment-11586354400
Published April 9
URL: https://www.wsj.com/articles/u-s-surge-in-unemployment-claims-expected-to-continue-
11586424605
This Month’s Headlines
Just.This. Month.
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What is going to happen next?
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Keep the Business You Already Have
– “…acquiring a new customer is anywhere
from five to 25 times more expensive than
retaining an existing one.” The Value of
Keeping the Right Customers, Harvard
Business Review
Keep your “A-Players”
– That does not just mean keeping them on
payroll. That means keeping them engaged
– If payroll is getting tight, there are a lot of
good loan options available
Your Immediate Priorities
Plug the holes and fight the fires
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But remember, in every crisis, there is opportunity
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Customer,
Supply Chain and
Partner Challenges
Good Talent in
Need of Work
Work is Available
to be Won
Danger Opportunities
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Be Ready for the Opportunity
Things You Can Do NOW to Prepare
There are three things that you can start
doing right now, to be prepared to capture
the opportunities that COVID-19 will
present. Those include:
– Identify and measure the amount of
influence outsiders have over your
company
– Investigate the changing industry
landscape
– Begin formulating your plan for world
domination
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Identify and
Measure External
Influencers
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Porter’s Five Forces Analysis
– Professor Porter used this to analyze the
attractiveness of an industry
– You can use it to identify who can apply
pressure on you
Measure the amount of pressure that can
be applied
Original Harvard Business Review Article:
https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Identifying Influencers
Identify and Measure who can Apply Pressure
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“The best thing you can do right now is take 10
minutes a day and captures notes around HOW and
WHERE your systems are being stressed.”
https://www.linkedin.com/posts/steveapalmer_coronavirus-crisis-
beeverevolving-activity-6643947429723025408-ToyK
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Investigate the
Changing Industry
Landscape
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Changing Landscape
Learn the New Lay of the Land
Reach out to industry contacts, leverage
social media and your professional
organizations to learn as much as you can
about this new world.
Some key information that you are looking
for includes:
– Identify who is laying off star talent
– Identify who is losing work, and if you can,
identify specific accounts to target
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“The executives who ignited the transformations …
did not first figure out where to drive the bus and
then get people to take it there. No, they first got
the right people on the bus (and the wrong people
off the bus) and then figured out where to drive it.”
Jim Collins, Good to Great (https://www.amazon.com/dp/B0058DRUV6/ref=dp-
kindle-redirect?_encoding=UTF8&btkr=1)
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Formulate Your
Plan for World
Domination
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When this economic hardship eases, have a
plan to:
– Aggressively pursue talented employees
– Aggressively pursue available work
– Aggressively address the outside forces
that were able to apply negative pressure
Time is of the essence!!
Expect there to be attractive lending
options available to take advantage of if
necessary
Plan for Domination
Be ready to act when the tide subsides
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“InnoSpecting is the idea of looking both internally
and externally for Innovative ideas and turning
those ideas into profit streams or cost savings
measures for the company through a controlled,
repeatable process.”
InnoSpecting is a Trademarked property of Ever Evolving, Inc.
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Capture REFINE Retire
New ideas are collected from
sources both internal and
external to your organization.
The most promising ideas are
taken from concept to creation
and rolled out to interested
stakeholders.
The company cuts ties with
products and processes before
they become an emotional and
economical drain.
InnoSpecting Framework
* Capture, REFINE, and Retire is a Trademark property of Ever Evolving, Inc.
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We provide training, coaching and
consulting for organizations interested in
taking a structured, measurable and
repeatable approach to innovation.
We have over 25 years of experience
helping companies large and small drive
their businesses forward.
We are currently working with the IAOIP to
establish a new International Standard for
Innovation Management – ISO 56000.
Ever Evolving, Inc.
Who we are, and what do we do
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Thanks for Joining
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Wrapping Up
What Did We Discuss
We explored three things that you should
be doing RIGHT NOW to prepare for the
post-COVID world; including:
– Identify and measure your external
influencers
– Keep track of the industry landscape
– Have an executable plan for world
domination AFTER this crisis passes
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Information
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We are providing 3 FREE Giveaways
– 30-minute consulting sessions
We are providing an Exclusive Offer for
conference attendees
– 15% off of a Gap Analysis
Don’t Forget!
The Fun Doesn’t End Here
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I started Ever Evolving to help business leaders
embrace disruption, because ready or not, change is
coming. In today’s ever-evolving (pun intended)
marketplace, business leaders are challenged to
constantly make smart investment decisions in new
products and service offerings. The only way to do
that is through an approach to innovation that is
both repeatable and measurable.
Let’s Connect
- https://www.linkedin.com/in/steveapalmer/
- https://twitter.com/steveapalmer
- https://everevolving.biz
About Me, Steve Palmer
The Ever Evolving Businessman
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Goodbye, and enjoy the other presentations!