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3 Steps to Take Today to
THRIVE in a Post-Corona World
Presented by Steve Palmer
April 2020
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
2
Can we all agree, things are getting out of control?
Published April 3
URL: https://www.wsj.com/articles/u-s-jobs-report-likely-to-show-start-of-record-labor-market-
collapse-11585906617?mod=hp_major_pos1#cxrecs_s Published April 5
URL: https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy-
offline-11586079001
Published April 8
URL: https://www.wsj.com/articles/wsj-survey-coronavirus-to-cause-deep-u-s-contraction-13-
unemployment-11586354400
Published April 9
URL: https://www.wsj.com/articles/u-s-surge-in-unemployment-claims-expected-to-continue-
11586424605
This Month’s Headlines
Just.This. Month.
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
3
What is going to happen next?
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
4
 Keep the Business You Already Have
– “…acquiring a new customer is anywhere
from five to 25 times more expensive than
retaining an existing one.” The Value of
Keeping the Right Customers, Harvard
Business Review
 Keep your “A-Players”
– That does not just mean keeping them on
payroll. That means keeping them engaged
– If payroll is getting tight, there are a lot of
good loan options available
Your Immediate Priorities
Plug the holes and fight the fires
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
5
But remember, in every crisis, there is opportunity
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
6
Customer,
Supply Chain and
Partner Challenges
Good Talent in
Need of Work
Work is Available
to be Won
Danger Opportunities
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
7
Be Ready for the Opportunity
Things You Can Do NOW to Prepare
 There are three things that you can start
doing right now, to be prepared to capture
the opportunities that COVID-19 will
present. Those include:
– Identify and measure the amount of
influence outsiders have over your
company
– Investigate the changing industry
landscape
– Begin formulating your plan for world
domination
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
8
Identify and
Measure External
Influencers
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
9
 Porter’s Five Forces Analysis
– Professor Porter used this to analyze the
attractiveness of an industry
– You can use it to identify who can apply
pressure on you
 Measure the amount of pressure that can
be applied
Original Harvard Business Review Article:
https://hbr.org/1979/03/how-competitive-forces-shape-strategy
Identifying Influencers
Identify and Measure who can Apply Pressure
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
10
“The best thing you can do right now is take 10
minutes a day and captures notes around HOW and
WHERE your systems are being stressed.”
https://www.linkedin.com/posts/steveapalmer_coronavirus-crisis-
beeverevolving-activity-6643947429723025408-ToyK
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
11
Investigate the
Changing Industry
Landscape
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
12
Changing Landscape
Learn the New Lay of the Land
 Reach out to industry contacts, leverage
social media and your professional
organizations to learn as much as you can
about this new world.
 Some key information that you are looking
for includes:
– Identify who is laying off star talent
– Identify who is losing work, and if you can,
identify specific accounts to target
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
13
“The executives who ignited the transformations …
did not first figure out where to drive the bus and
then get people to take it there. No, they first got
the right people on the bus (and the wrong people
off the bus) and then figured out where to drive it.”
Jim Collins, Good to Great (https://www.amazon.com/dp/B0058DRUV6/ref=dp-
kindle-redirect?_encoding=UTF8&btkr=1)
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
14
Formulate Your
Plan for World
Domination
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
15
 When this economic hardship eases, have a
plan to:
– Aggressively pursue talented employees
– Aggressively pursue available work
– Aggressively address the outside forces
that were able to apply negative pressure
 Time is of the essence!!
 Expect there to be attractive lending
options available to take advantage of if
necessary
Plan for Domination
Be ready to act when the tide subsides
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
16
“InnoSpecting is the idea of looking both internally
and externally for Innovative ideas and turning
those ideas into profit streams or cost savings
measures for the company through a controlled,
repeatable process.”
InnoSpecting is a Trademarked property of Ever Evolving, Inc.
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
17
Capture REFINE Retire
 New ideas are collected from
sources both internal and
external to your organization.
 The most promising ideas are
taken from concept to creation
and rolled out to interested
stakeholders.
 The company cuts ties with
products and processes before
they become an emotional and
economical drain.
InnoSpecting Framework
* Capture, REFINE, and Retire is a Trademark property of Ever Evolving, Inc.
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
18
 We provide training, coaching and
consulting for organizations interested in
taking a structured, measurable and
repeatable approach to innovation.
 We have over 25 years of experience
helping companies large and small drive
their businesses forward.
 We are currently working with the IAOIP to
establish a new International Standard for
Innovation Management – ISO 56000.
Ever Evolving, Inc.
Who we are, and what do we do
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
19
Thanks for Joining
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
20
Wrapping Up
What Did We Discuss
 We explored three things that you should
be doing RIGHT NOW to prepare for the
post-COVID world; including:
– Identify and measure your external
influencers
– Keep track of the industry landscape
– Have an executable plan for world
domination AFTER this crisis passes
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
21
Information
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
22
 We are providing 3 FREE Giveaways
– 30-minute consulting sessions
 We are providing an Exclusive Offer for
conference attendees
– 15% off of a Gap Analysis
Don’t Forget!
The Fun Doesn’t End Here
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
23
I started Ever Evolving to help business leaders
embrace disruption, because ready or not, change is
coming. In today’s ever-evolving (pun intended)
marketplace, business leaders are challenged to
constantly make smart investment decisions in new
products and service offerings. The only way to do
that is through an approach to innovation that is
both repeatable and measurable.
Let’s Connect
- https://www.linkedin.com/in/steveapalmer/
- https://twitter.com/steveapalmer
- https://everevolving.biz
About Me, Steve Palmer
The Ever Evolving Businessman
Presented at Attract Clients Now
Copyright 2020. All Rights Reserved
info@everevolving.biz | 302.242.7778
24
Goodbye, and enjoy the other presentations!

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Be Ready to Thrive in a Post Coronavirus World

  • 1. 3 Steps to Take Today to THRIVE in a Post-Corona World Presented by Steve Palmer April 2020
  • 2. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 2 Can we all agree, things are getting out of control? Published April 3 URL: https://www.wsj.com/articles/u-s-jobs-report-likely-to-show-start-of-record-labor-market- collapse-11585906617?mod=hp_major_pos1#cxrecs_s Published April 5 URL: https://www.wsj.com/articles/state-coronavirus-shutdowns-have-taken-29-of-u-s-economy- offline-11586079001 Published April 8 URL: https://www.wsj.com/articles/wsj-survey-coronavirus-to-cause-deep-u-s-contraction-13- unemployment-11586354400 Published April 9 URL: https://www.wsj.com/articles/u-s-surge-in-unemployment-claims-expected-to-continue- 11586424605 This Month’s Headlines Just.This. Month.
  • 3. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 3 What is going to happen next?
  • 4. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 4  Keep the Business You Already Have – “…acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” The Value of Keeping the Right Customers, Harvard Business Review  Keep your “A-Players” – That does not just mean keeping them on payroll. That means keeping them engaged – If payroll is getting tight, there are a lot of good loan options available Your Immediate Priorities Plug the holes and fight the fires
  • 5. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 5 But remember, in every crisis, there is opportunity
  • 6. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 6 Customer, Supply Chain and Partner Challenges Good Talent in Need of Work Work is Available to be Won Danger Opportunities
  • 7. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 7 Be Ready for the Opportunity Things You Can Do NOW to Prepare  There are three things that you can start doing right now, to be prepared to capture the opportunities that COVID-19 will present. Those include: – Identify and measure the amount of influence outsiders have over your company – Investigate the changing industry landscape – Begin formulating your plan for world domination
  • 8. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 8 Identify and Measure External Influencers
  • 9. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 9  Porter’s Five Forces Analysis – Professor Porter used this to analyze the attractiveness of an industry – You can use it to identify who can apply pressure on you  Measure the amount of pressure that can be applied Original Harvard Business Review Article: https://hbr.org/1979/03/how-competitive-forces-shape-strategy Identifying Influencers Identify and Measure who can Apply Pressure
  • 10. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 10 “The best thing you can do right now is take 10 minutes a day and captures notes around HOW and WHERE your systems are being stressed.” https://www.linkedin.com/posts/steveapalmer_coronavirus-crisis- beeverevolving-activity-6643947429723025408-ToyK
  • 11. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 11 Investigate the Changing Industry Landscape
  • 12. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 12 Changing Landscape Learn the New Lay of the Land  Reach out to industry contacts, leverage social media and your professional organizations to learn as much as you can about this new world.  Some key information that you are looking for includes: – Identify who is laying off star talent – Identify who is losing work, and if you can, identify specific accounts to target
  • 13. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 13 “The executives who ignited the transformations … did not first figure out where to drive the bus and then get people to take it there. No, they first got the right people on the bus (and the wrong people off the bus) and then figured out where to drive it.” Jim Collins, Good to Great (https://www.amazon.com/dp/B0058DRUV6/ref=dp- kindle-redirect?_encoding=UTF8&btkr=1)
  • 14. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 14 Formulate Your Plan for World Domination
  • 15. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 15  When this economic hardship eases, have a plan to: – Aggressively pursue talented employees – Aggressively pursue available work – Aggressively address the outside forces that were able to apply negative pressure  Time is of the essence!!  Expect there to be attractive lending options available to take advantage of if necessary Plan for Domination Be ready to act when the tide subsides
  • 16. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 16 “InnoSpecting is the idea of looking both internally and externally for Innovative ideas and turning those ideas into profit streams or cost savings measures for the company through a controlled, repeatable process.” InnoSpecting is a Trademarked property of Ever Evolving, Inc.
  • 17. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 17 Capture REFINE Retire  New ideas are collected from sources both internal and external to your organization.  The most promising ideas are taken from concept to creation and rolled out to interested stakeholders.  The company cuts ties with products and processes before they become an emotional and economical drain. InnoSpecting Framework * Capture, REFINE, and Retire is a Trademark property of Ever Evolving, Inc.
  • 18. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 18  We provide training, coaching and consulting for organizations interested in taking a structured, measurable and repeatable approach to innovation.  We have over 25 years of experience helping companies large and small drive their businesses forward.  We are currently working with the IAOIP to establish a new International Standard for Innovation Management – ISO 56000. Ever Evolving, Inc. Who we are, and what do we do
  • 19. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 19 Thanks for Joining
  • 20. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 20 Wrapping Up What Did We Discuss  We explored three things that you should be doing RIGHT NOW to prepare for the post-COVID world; including: – Identify and measure your external influencers – Keep track of the industry landscape – Have an executable plan for world domination AFTER this crisis passes
  • 21. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 21 Information
  • 22. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 22  We are providing 3 FREE Giveaways – 30-minute consulting sessions  We are providing an Exclusive Offer for conference attendees – 15% off of a Gap Analysis Don’t Forget! The Fun Doesn’t End Here
  • 23. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 23 I started Ever Evolving to help business leaders embrace disruption, because ready or not, change is coming. In today’s ever-evolving (pun intended) marketplace, business leaders are challenged to constantly make smart investment decisions in new products and service offerings. The only way to do that is through an approach to innovation that is both repeatable and measurable. Let’s Connect - https://www.linkedin.com/in/steveapalmer/ - https://twitter.com/steveapalmer - https://everevolving.biz About Me, Steve Palmer The Ever Evolving Businessman
  • 24. Presented at Attract Clients Now Copyright 2020. All Rights Reserved info@everevolving.biz | 302.242.7778 24 Goodbye, and enjoy the other presentations!