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PROF. STEVEN L. JOHNSON TUESDAY 6:00 TO 8:30PM MIS5001: Week 2
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case: Google, Inc. First (and primary) product is: algorithmic search Determinants of paid listing revenues are: coverage, click-through, average CPC, revenue splits Google governance structure: two stock classes Founder background: engineers Other major products include: Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne Work allocation % is (XX/XX/XX): 70/20/10 Values + Golden Rules: Don’t be evil; technology matters; make our own rules. Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.
Case Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1-Minute Essay ,[object Object],[object Object],[object Object]
Discussion ,[object Object],[object Object],[object Object],[object Object]
Case Study Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Individual and Group Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In-Class Exercise ,[object Object],[object Object],[object Object],[object Object]

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Week 2 MIS5001 Information Technology Management

  • 1. PROF. STEVEN L. JOHNSON TUESDAY 6:00 TO 8:30PM MIS5001: Week 2
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  • 3. Case: Google, Inc. First (and primary) product is: algorithmic search Determinants of paid listing revenues are: coverage, click-through, average CPC, revenue splits Google governance structure: two stock classes Founder background: engineers Other major products include: Maps, Gmail, Books, Finance, Docs, Calendar, Checkout, YouTube, DoubleClick, NexusOne Work allocation % is (XX/XX/XX): 70/20/10 Values + Golden Rules: Don’t be evil; technology matters; make our own rules. Make coordination easy; eat your own dog food; don’t be evil; data drive decisions; communicate effectively.
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