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1. CHASE 2008 How Clean Is Your Data? Presentation 26 th February 2008 © Steve Cast Redbourn Business Systems Limited

2. POLITE NOTICE This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2008 with all rights reserved. Please do not distribute this presentation without first confirming with [email_address] Thank You How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited

3. Technical Assessment of this audience www.xkcd.com How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Hands up if you get the “joke” below:

4. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Introduction

5. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited How Clean Is Your Data?

6. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Some Facts: Every Day in the UK : 1,000 people emigrate 18,000 people move house Source: QAS and CCR Data

7. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Some Facts 18,000 people register with the Telephone Preference Service Perhaps Even More Surprising: 3,250 addresses are changed by the Royal Mail Source: QAS and CCR Data If left alone personal data in your database decays at 11% per year, business data at 37%!

8. “ Any database is only as good as the information it holds, and old out of date data is of no use to anyone” How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited

9. Has this got your attention? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Wake Up Call

10. Presenting a Three Phase Approach How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited “ Data quality is a journey not a destination” So What’s the Answer?

11. Phase 1 How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Three Phase Approach

12. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Capture

13. Take A Postal Address How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Central to all these types of databases How could we improve capture? Data Capture

14. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Capture

15. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Capture PAF

16. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration Powered by Redbourn’s Advantage Fundraiser and AFD Postcode Plus

17. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration Powered by Redbourn’s Advantage Fundraiser and AFD Postcode Plus

18. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Source: QAS Case Study Data Capture Case Study WaterAid has seen an increasing number of supporters responding to ‘fundraising asks’ as a result of more accurate data. The charity estimates that it raises an additional £12,000 appeal income each year. In addition £1,000 is saved each year from a reduction in the amount of returned mail.

19. Case Study How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited “ We estimate that WaterAid raises an additional £12,000 appeal income each year because of more accurate data on our contacts” Source: QAS Case Study Data Capture Dan Lockeretz, Database Manager, WaterAid

20. Phase 2 How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Three Phase Approach

21. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Maintenance

22. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Maintenance

23. How Clean Is Your Data? Slide Steve Cast, Redbourn Business Systems Limited Demonstration – De-duplication Powered by Redbourn’s Advantage Fundraiser

24. Phase 3 How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Three Phase Approach

25. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning Essential, but perhaps not the most popular of activities!

26. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning What Is Data Cleaning?

27. What Data Is Available? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited “ Goneaways” Data Cleaning 1,000 people emigrate 18,000 people move house NCOA – National Change of Address

28. What Data Is Available? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited There are many data sources out there and with regular cleaning data stays current. 18,000 people register with the Telephone Preference Service 3,250 addresses are changed by the Royal Mail If left alone personal data in your database decays at 11% per year, business data at 37%! Data Cleaning MPS and TPS Matching/Screening Regular Postcode Updates and Refinement

29. To Suppress Or To Flag? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning

30. To Suppress Or To Flag? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning

31. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration – Data Cleaning Powered by Redbourn’s Advantage Fundraiser and CCR Data

32. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration – Data Cleaning Powered by Redbourn’s Advantage Fundraiser and CCR Data

33. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration – Data Cleaning Powered by Redbourn’s Advantage Fundraiser and CCR Data

34. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration – Data Cleaning Powered by Redbourn’s Advantage Fundraiser and CCR Data

35. How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited Demonstration – Data Cleaning Powered by Redbourn’s Advantage Fundraiser and CCR Data

36. Summary How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited “ Data quality is a journey not a destination” “ Any database is only as good as the information it holds, and old out of date data is of no use to anyone”. How Clean Is Your Data? If left alone personal data in your database decays at 11% per year, business data at 37%!

37. Next Actions How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited How Clean Is Your Data

38. Need Help? How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited How Clean Is Your Data?

39. Consider This: How Clean Is Your Data? Slide © Steve Cast, Redbourn Business Systems Limited How Clean Is Your Data? Imagine the response rates if your marketing reaches the right contacts because you hold accurate data and you understand what is relevant to your audience . And furthermore, could responses be even higher if you used those wasted resources to invest in better, more targeted and creative communications? Consider the real cost of sending communications that end up as waste

40. Thank You For Your Time

41. Question and Answer Session How Clean Is Your Data? Slide Steve Cast, Redbourn Business Systems Limited How Clean Is Your Data?

42. Please Give Me Your Feedback How Clean Is Your Data? Slide Steve Cast, Redbourn Business Systems Limited [email_address] How Clean Is Your Data? For a copy of this presentation please leave your business card or details with my colleague Annie, or visit us on Stand 9 today or tomorrow.