1. The document discusses effective marketing with social media and provides tips for real estate agents. It addresses the benefits of social media and excuses people often cite for not using it.
2. Platforms like Facebook, Twitter, LinkedIn, Instagram, and Snapchat are covered in terms of what they offer, who uses them, and when to post on each platform. Daily and weekly posting schedules are recommended along with tips for engaging content.
3. The importance of defining goals, targeting the right audience, crafting the right message and brand, and understanding where your audience spends time online are discussed as key aspects of a social media strategy for real estate. Experimentation and tracking results are also encouraged.
6. 1. Social media is great, but it is not for my industry
2. I don't have the right content for social media
3. We do not have the capacity/manpower/money for social media
4. Social media marketing is just a passing hype
5. My clients and business partners do not want to communicate
professionally using social media
6. We are too old to use computer gaming, chatting and tweeting
7. We tried Facebook for few weeks but the response was low
10. 10
Social Media by the numbers
1 Employee = 500 Friends
5 % Like => 25 people
25 people with 500 Friends = 12,500
2% Like => 250 people interact
259 people with 500 friends = 125,000
3* of Separation = 125,000 people engaged
PER EMPLOYEE!
31. 1. Still Number 1!
2. Your clients are using
it.
3. Influence may be
waning
4. Ensure you are active
on more than FB
32.
33.
34.
35. 1. Great for B2B
2. For those that donât want photos of cats and dogs
3. Growing rapidly; Goal is to have every employee in the
world on it
4. Linked to Twitter
5. Your personal profile is just as much a part of your
business
39. 1. The adults are taking over -
Boomers are the fastest
Growing Demographic on
Twitter!
2. Great for receiving News
3. Used widely in the US
40.
41.
42. 1. The Google version of Facebook
2. Used widely in Asia and the US
3. Linked to YouTube
4. Might not last past 2016
43.
44. 1. Linked to Twitter and Facebook
2. Used widely in Australia by young people
3. People moving from FB to Instagram & from
Instagram to Snapchat
4. Linked to Facebook and Twitter
45.
46.
47. 1. Adult version of Instagram
2. Increase in Male users from 20-40% in 18 months
3. Food is the top category - 57%
4. Not a lot of Social Interaction
5. Opportunity to be a content creator.
6. Other categories: fashion, photographs, designs, art etc.
62. ⢠2-5 x day
⢠News Articles, photos from Instagram,
blog links, retweet, favourite
⢠3 x per week
⢠News Articles, photos, blogs
⢠Interesting and engaging content
63. ⢠2-5 x per week
⢠News Articles, blogs and interactions with
other peopleâs posts
⢠High quality only
⢠No dogs, cats, or kids
⢠1-2 x per day
⢠Engaging photos and visual content
68. Posting Hints and Tips
1. Use pictures
2. Get a scheduling tool like Buffer
3. Be professional even on Twitter and Instagram
4. Paid Ads to your Target Market
5. âhumblebragâ,
6. Take photos and selfies
69. 70
Brand Meaning and Emotion
Get Your Employees to
Follow the Agency - Follow
Best Practice!
Get your Employees to
share your posts?
Get everyone to Invite
their Friends and Clients to
Like your Page? - Do it For
Best Practice too.
